What do you think of when you think of box packaging? A plain cube? 6 equal sides? A brown cardboard brick? Seems uninspired. But there’s so much more. So let’s talk about a…
If you’ve looked through our gallery then, spoiler alert, you know we’ve already thrown the idea of a ‘boring box’ out the window. The days of basic are over when it comes to retail and promotional packaging. A box needs to be salesperson, showcasing a product or organization when nobody else can. Let’s go over a few packaging upgrades that can give a box a standout presence.
The slickest, coolest, most secure upgrade, magnets make the difference. Whether you opt for hidden magnetic tabs that snap lids shut with invisible power, or an ornate clasp straight from a castle gate, this element adds a sophistication that is the difference between post-consumer waste and reusable heirloom.
Not only does a handle turn a box into a stylish makeshift briefcase, it also adds a lot of functionality. A presentation kit that can be transported easier, is something worth keeping around. Something memorable. A custom handle box shows that you care about the end-user.
You’ve heard that eyes are the window to the soul, right? Well, flip it back on them! Put a window on your custom box for some all-around product transparency. Perhaps a stylish opening to show off a textured material, a clear plastic that offers a glimpse, or a thermoformed blister for including a sample.
Shiny! Embossing your logo into a rigid setup box already adds some dimension, but why not go all in on a foil stamp. This little upgrade adds a metallic sheen to your impression. Used tastefully, it’s the perfect complement and carries that look of richness.
The breakthroughs in textured wraps for packaging will blow you away. From suede to snakeskin, your box can tap into that tactile appeal that makes or breaks products in the marketplace. If you have a box that can’t be put down, that’s half the battle right there.
An oldie-but-goodie. Pockets are awesome. Functional. A little sleeve for a business card, or an industrial pocket for literature and instructions. These hidden accessories set projects apart, bringing your clients back for more. Pro tip: sleeves are cool, but if you need to include a compact disc, consider adding adhesive disc hubs to turn a binder or box into an instant DVD case.
Stop thinking bubble bath, are start thinking contoured support. Die-cut foam inserts inside your custom marketing kit are the pinnacle of professionalism. Clean, crisp, and cut to the exact specifications of your product, a foam insert not only stores securely, it displays elegantly.
Tech (of the Future)
As electronics become more and more inconspicuous, the easier they can be added to custom packaging products. RFID tags embedded in a box can either be used for instant package tracking, or give your clients an almost magical link to your website (think: reordering) or social media account (think: likes!). The day is fast approaching that super thin video screens could allow you to present that Super Bowl-quality commercial upon opening.
These are just a few of the packaging upgrades available through Sunrise Packaging. Request a Quote for a quick and easy one-on-one with our experts! The only thing between you and getting noticed is a mouse click!