Marketing Via YouTube

YouTube was developed by Chad Hurley, Steve Chen, and Jawed Karim in 2005. Since then it has become the second largest search engine behind Google. YouTube offers an array of different things, from music videos and commercials, to even the keyboard cat, YouTube has something for everyone. But did you know that YouTube is a helpful marketing tool? It is not obvious why a video sharing site would benefit businesses through marketing, but in fact marketers can utilize YouTube to distribute content and messages to consumers, hoping to inform or attract them to a product or service.

YouTube is a great way to give a business a presence online. Social media outlets like Facebook and Twitter are a available to create a presence online, but why not expand that by using YouTube and allowing users to literally see information. One of the great benefits of YouTube is that its free, meaning it won’t hurt a business to try it out.

Here are 5 other benefits YouTube offers for marketing purposes:

1. YouTube never sleeps: A user is able to access YouTube at anytime, which means a marketing message will always be available for people to see.

2. Watching vs. reading: We have grown into a technologically advanced society as technology seems to change every time we blink. We have now become conditioned to use our eyes more. We tend to rather watch something than read something.

3. High traffic: Millions upon millions of people visit YouTube daily. These people become potential viewers fora marketing message you may have. Since traffic is so high for the site as a whole, potential traffic for a particular video increases.

4. Personality: Some companies have no personality or you can’t put a face to a name. YouTube allows to give a business a face and lets users know that it has a soul. It shows that there is a personality behind the company profile and allows users a chance to really get to know who you are and what you do.

5. Versatility: YouTube is a very versatile tool for marketing. There are many possibilities of uses and it allows for creativity to surface. YouTube can be used to demonstrate a product, create brand awareness, or promote something new. There is no limit to what a company can do using YouTube for marketing.

YouTube has grown into a popular site that is no longer just a video sharing outlet, but a search engine as well. It is also a place for marketers to be creative, allowing a company to come alive.

Sunrise Packaging has just debuted on YouTube. Check out our video!

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Innovative and Versatile: The Digipak

Digipaks are becoming a popular option for CD/DVD packaging. They are an attractive and unique way to showcase products and artwork. People all over the world are switching to digipaks because of the versatility they offer. Digipaks can be customized to fit any type of design. They also have many benefits that make digipaks a great option for media packaging. Digipaks are not your ordinary packaging for CDs and DVDs and are being used by many for a variety of different things.

8 Benefits of Digipaks:

1. Two Products in One: Fuses parts of a jewel case and cardboard together.

2. Eco-friendly: They are made from recycled materials and use less plastic than traditional jewel cases.

3. Quality: Digipaks are made from high quality materials and are less resistance to breaking or cracking.

4. Display Capabilities: Images are easier to print on digipaks and graphics can be put anywhere. They can be UV coated or matte finished; both providing the digipak with a luxury finish.

5. Multi-disc options: Digipaks are not limited to only holding one disc. They can be made to hold as many discs as your project requires.

6. Customization: Digipaks are classified by the number of panels. A panel being a one sided square that is apart of the digipak.  They can have as little as 2 and as many as 8 panels. They can be customized by adding pockets, folds, and booklets. They have various places for printing options as well. There are many possibilities and options available.

7. Marketing Included: Since digipaks have the ability to contain more graphic display, marketing efforts are lengthened. The marketing message that is to be delivered can be done on the digipak, increasing the message’s reach.

8. Creativity Has no Boundaries: Digipaks are a fun way to express a creative side. They have to ability to showcase anything that  comes to mind. Whether you use only black and white or the colors of the rainbow, a multitude of graphics or just a few, a digipak will portray the idea you have and give it life.