What is Turned Edge Packaging?

turned edge boxes_turned edge packaging examples


Turned edge is a manufacturing process by which a paper or foil material is tightly wrapped around rigid chipboard, sealing the edges. The result is packaging that resembles a hardcover book. A turned-edge or casemade box gives products an upscale presentation at retail, adding remarkable value by presenting the product as a keepsake. The promise of future storage that is both attractive and functional is essential to marketing.


Custom boxes are a great fit for turned edge packaging. The strong visual appeal coupled with the durability that rigid chipboard offers, make turned edge boxes an integral measure in the battle to stand out at retail.


Much like a book itself, custom binders are staples among office supplies. Turned edge binders have the look and feel of a hardcover book and are an impressive alternative to the standard 3-ring binder. Gives an extra edge to presentations and meeting notes, or creates a lasting binder for instructions and training manuals.


These turned edge cases are excellent for showcasing unique and creative designs. The turned edge albums have many options like adding folders for discs and promotional materials. They are also light in weight, making them suitable for direct mail purposes.

Slip/Slant Cases

Used for everything from storing magazines to creating collectors editions of books and DVDs, slip cases and slant cases are also great for organizing program materials, periodicals, marketing mailers, and office papers.

Game Boards

Board games are one of the first experiences people have with turned edge products. A quality turned edge board is a standard in the board game industry. Children and adamant adult gamers alike require a durable game board for repeated play and display.

Media Packaging

Turned edge media packaging contains thermoformed trays that are strong and durable, making them ideal for sales kits, multimedia kits, audio books, and promotional materials. They can range from holding one CD or DVD or an entire set of product materials.

Turned edge is unique in that it has an array of customization possibilities. The options include offset and screen printing, foil stamping, embossing, and debossing. There are also many foam shape and size options as well as the use of thermoformed trays. Turned edge works with a variety of materials. From standard paper to suede to linen, there’s a vast amount of materials to choose from. Turned edge packaging can also come in a variety of shapes and sizes that fit whatever a company has in mind.

At Sunrise Packaging, Turned edge packaging is our specialty. This process provides durability, versatility, and the a stand out presentation that stays ahead of the competition. The upscale look turned edge packaging possesses gives a product a unique and creative look.

For a closer look at the turned edge process, see our video for our experts in action!


Clearing the Air on Clamshell Packaging

Clamshell packaging is capable of storing an array of products from electronics to toys. Clamshells are often criticized for contributing to wrap rage; the heightened level of anger and frustration resulting in the inability to open hard to remove packaging. Although clamshells have gotten a bad rap, they are a very beneficial packaging option. They provide increased security and protection for products. They may be difficult to open, but they keep products safe and secure.

There are a couple different kinds of clamshells. The first kind is the clamshell packaging most commonly found in retail. These clamshells are thermoformed. This is a manufacturing process where a plastic sheet is heated to a pliable forming temperature, then formed to a specific shape in a mold, and trimmed to create a usable product. Clamshells are named because of the hinge it possesses. They can have one or more hinges. A clamshell with a single hinge usually includes a hanger tab, allowing it to hang from store pegs. Clamshells with multi hinges allow the packaging to have a flat base so the product can stand upright. Although these are the ones that gives us the wrap rage, they are a wonderful way to showcase products. The clear plastic allows great visibility to consumers. They are also very versatile, in that they can be designed in many ways that cater to specific products.

The next type of clamshell packaging is clamshell CD/DVD cases. These are a great alternative to traditional jewel cases and paper sleeves. These cases provide excellent security with is strong center hub to keep discs in place. Clamshell CD/DVD cases are a fantastic way to save on storage space. Their slim design allows for more to be stored at once than standard disc packaging.

Ever wonder how clamshell packaging came to be?
Look familiar?

Putting Poly into Packaging

Packaging can take many forms and can be made out of many different materials. One popular choice is the use of poly. Poly is a flexible material, making it durable against everyday use. Poly packaging is very versatile. Its light weight allows for easy shipping and its many options for design makes poly packaging a must for promotional endeavors. Poly enables packaging to have a crisp and clean look, giving it an excellent presentation factor.

There are two types of poly packaging: polyethylene and polypropylene. Polyethylene is the most popular plastic in the world. It is classified as a thermoplastic, which means it can be melted to a liquid and remolded when it turns solid. Polyethylene is interesting in that it was accidentally discovered. A German chemist in 1898 was applying heat to another compound, when he realized the extreme heat and pressure produced polyethylene. Polypropylene has a little different structure in that it serves as both a plastic and a fiber. It has a higher melting point than many other plastics, making it a common material in dishwasher safe food containers.

Poly packaging is an outstanding choice for customization. Offset and screen printing are popular options for poly projects. Specialty printing like foil stamping, embossing, and debossing are other options to add creativity, uniqueness, and character to any packaging project. Poly packaging can take many forms including boxes, binders, totes, envelopes, and folders. The versatility and durability that poly packaging offers gives companies that ability to stand out from the competition.