British Artist Draws New Twitter Followers

British artist Greg Burney has exploded on Twitter thanks to a very creative social media marketing strategy. Burney began with around 70 followers before he came up with his Twitter project called #drawmyfollowers. With the project, Greg Burney set out to do a sketch of every single new follower that followed him before November 14. He would then send the sketch to that follower. The message tweeted on October 31 read as such:

Not realizing the impact this was going to have on his Twitter profile, let alone his time, Burney had to ultimately had to tweak his promise. Within two days, he had 700 followers. Some media outlets picked up on it and the followers kept on coming. He then changed his November 14 deadline to promising to sketch his first 3,000 followers. If you’d like to get in on the action, it’s too late. I went to his page this morning and he now has over 5,000 followers. Brilliant!

By thinking outside of the box to use his craft and tie it into the social media platform he wanted to promote, it’s safe to say that it’s mission accomplished for this artist. We sure hope he enjoys sketching- he has his work cutout for him.

To Tweet or Not to Tweet

I will admit that I finally signed up for Twitter a week ago, so I am a few years behind. I didn’t really understand the importance of Twitter until I hopped on the bandwagon. I was confused by all the hash marks and other symbols, that I didn’t recognize how powerful Twitter is as a business and marketing tool. Using 140 characters or less, Twitter can help any business promote and share its marketing efforts to a vast amount of people. Since Twitter is one of the largest social media outlets in the world, it has also become a new form of communication. Twitter is used to share content. Businesses want to share content to attract potential customers. So here’s a crazy idea: businesses can share their content on Twitter to attract customers to their company.

Twitter may seem confusing at first, but it is actually easy to use and provides many benefits to businesses.

Here are some of the benefits Twitter can bring to businesses:

  • Free and easy to set up
  • Can impact search rankings
  • Drive traffic to your business website
  • Can be used check competitors accounts to see what they are sharing and who they are following
  • Target the people you want to target in relation to your business
  • Twitter search allows you to follow relevant conversations, trends, and people
  • Hear feedback about your business from the content you share and conversations you start

Those are just a few benefits Twitter provides for businesses and marketers. Twitter also allows you to unleash your creative side. You can customize your profile, add a picture, and create a descriptive bio. Creativity combined with interesting and knowledgeable tweets will allow any business to be successful on Twitter. So the question is: to tweet or not to tweet? I will let you decide.

Twitter Users Defined

Twitter was created in 2006 and since then it has grown into a social media empire. The 140 characters or less network is a place for users to tweet about anything imaginable whether its sharing a blog, providing a helpful link, or tweeting about a celebrity, Twitter allows all possibilities and levels of creativity. Since Twitter is a fairly new social media site, have you ever wondered who uses it and what they use it for? There are 6 categories of users on Twitter, see if you or someone you know fits in one of these groups.

1. The Rookie: This user joins Twitter right away, but then is wary and unsure how to use it. The lingo Twitter has adopted confuses the rookie, but they still try it out because friends or family they know are on Twitter. These users are the ones that tweet messages such as “I am going to take a nap” or “Just went shopping”. The rookie will realize that no one cares about their tweets and they usually abandon after 3 months.

2. The Social Bug: This user is present in all sorts of social media sites, not just Twitter. They think of themselves as a social media guru and want their followers to know that. Their tweets consist of informing others about articles, publications, postings, ect that are concerned with social media.

3. The Reaction Queen/King: This user is the typical “I can sing better than the candidates on American Idol” or “Did you see that new movie? What were they thinking? ” tweeter. They voice their opinions in an annoying fashion about celebrities in the media at a particular time.

4. The Info-Nator: This users is very knowledgeable about a certain field and they use Twitter to promote themselves. The intention of this user is to create a network of people who are interested in their same field. This user will post tweets containing helpful links or sharing what they know.

5. The Helping Hand: This user is the user to follow. They operate with great honor and integrity as they try to help others find answers. This user will use Twitter to look and observe others and use their own expertise and knowledge to help those needing questions answered. They provide helpful links relating to all sorts of things and are available within an instant.

6. The Professional: Twitter is a great tool for those in business and other professional sectors. This user will tweet about information related to their specific type of business. They may use Twitter to tweet about specials and promotions, provide coupon codes, or give links to their website and other pages. The professional either works in some type of social media marketing department of the company, interns, or is in charge of social media. This user is knowledgeable about social media with the intention of attracting people to become followers, hoping they become attracted to their product, brand, or service.

Tweeting Too Much, Or Too Little?

Are you using Twitter for your business? Does it feel like a tweet has a very small window of opportunity before it goes floating into Twitter space? It’s tempting for many to post the same tweet twice but how much is too much? Social users are getting bombarded with information and content constantly. That’s the argument for and against posting the same tweet twice.

Many opinions out there say that the best time to send a tweet range from 12pm-4pm Eastern time. Social Media Marketing experts have been experimenting with timing and frequency of tweets. One expert sent a tweet at 7pm and then again at 7am the next morning. He concluded that if your goal is to send people to a blog post, sending the same tweet twice is recommended. This comes from the assumption that a person following you is more likely to want to see the content that you are sharing, therefore two is better than one. Plus, people generally have patterns at which time of the day they’re using social media so chances are, you’re getting wider visibility by posting a tweet twice.

Statistics from this particular study went like this. 399 people clicked on the link offered by the 7pm tweet. For the second tweet at 7am the next morning, 244 clicked on the link. Further, if sending a third tweet later in the day, the link would get, on average, 50% of the clicks as the morning tweet. This concludes that there are still people at that time who haven’t seen the tweet but would like to.

So three tweets might be a bit much but two is definitely recommended. As long as you’re varying the times of day and shaking it up a bit. Also, you could tweet the same link twice but change the text of each tweet. For example, choose a couple of different quotes from the story or post that you’re sharing and use those to draw people into the link. There is a downside to this strategy. You run the risk of potentially driving people to your blog post that they may have seen already which could be annoying to some.

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So, Your Company Doesn’t Use Twitter Huh?

With all of this buzz about Twitter and social media, it’s hard to decifer exactly how or why we should use them as marketing mediums. We know social media isn’t a trend but it’s new and hard to quantify its relation to our bottom line. To even make a strong commitment to a social media marketing strategy, it’s difficult to visualize the opportunities of these social universes. It’s fantastic to run across research data like the following to help us understand the magnitude of social media.

Research by internet marketing firm Hubspot shows that once a B2C company has more than 100 followers on Twitter, its monthly lead generation dramatically improves. 101-500 followers is the lead “Sweet spot”.

A B2C company with 1-20 followers will generate an average of 11 leads per month while the average grows 27% to 14 leads with 21-100 Twitter followers. The most significant lead growth happens when a B2C company enters the 100-500 range of Twitter followers. At that point the lead average growth is 146% or 35 leads.

However, according to the research, lead growth does not grow after 500 followers. B2C companies with 501 or more Twitter followers report an 8.6% decrease in leads to 32. Hubspot suggests that this is due to the challenge of growing engaged followers. Engaged followers will retweet content to their own followers and be more active in general in following the company.

B2C companies who use Twitter generate two times more leads overall than companies who do not have a Twitter account. These results stay consistent relative to company size. Hubspot recommends that B2C companies use Twitter to build relationships with individuals who prefer shorter content to build their Twitter reach by following companies related to their industry. These are the users who are most likely to be engaged followers.

More info:
Hubspot Blog
Marketing Vox

Twitter Buzz: Promoted Tweets

There is a lot of buzz and mixed reviews regarding Twitter’s new ad program called Promoted Tweets. The program delivers contextually relevant ads in a user’s search results. The Promoted Tweets will appear at the top of your search results based on the context of your search terms much like Google’s AdSense program.

The first advertising partners that are going to invest in testing Promoted Tweets include: Best Buy, Red Bull, Bravo, Sony Pictures, Starbucks, and Virgin America.

Twitter says the messages will be clearly labeled as “promoted” and will function just like any other tweet with the ability for users to retweet (repost), reply, or bookmark the message. In fact, what users do with these Promoted Tweets may be crucial to the success of Twitter’s new advertising program. Further, if people don’t interact with a particular Promoted Tweet, it will disappear from the search results. The company is also considering pushing Promoted Tweets into your Twitter stream even if you’re not following a specific advertiser.

Both users and companies are split about the program. 26% of companies say they would try the program without knowing the cost of advertising. The companies interested would pay $50 per month on advertising through Twitter to see its effectiveness. 43% of the companies were unsure while 31% had no interest at all.

42% of users lacked confidence in the program and seemed to think it would be no better than spam. 31% are reserving judgement until they can see the Promoted Tweet in action. On the flip side, 27% believed this program was a sensible model to bring ads into the Twitter universe. Here’s what some of the users are saying:

“Great, twitter is going to inject spam into timelines .”

“I don’t understand why a company like @Starbucks gains more from buying a twitter sponsored ad than from just interacting with customers.”

Whether or not Promoted Tweets will be thought of as spam or relevant messages depends largely on how users respond to the ads. Moreover, how users respond will determine the program’s success. Companies are not going to pay for advertising if there’s no interaction taking place.

More info:
Twitter Blog

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Ways to Use Social Media

  1. Buy Ad space on social media sites.
  2. Build a base of customer/client connections on LinkedIn. Request introductions to other potential customers/clients through these original connections to continue to expand your base.
  3. Start a company blog.  Many companies blog to keep in touch with their customers.  For example Toyota has an” Open Road Blog.”
  4. Start actively blogging on related blogs or on the blogs of interested individuals in our target market.
  5. Build an interactive Webpage as an offshoot to your main page to further explain a new product service and to generate interest.
  6. Join Facebook and create an interesting profile.
  7. Provide links to dig, reddit and RSS feeds.
  8. Connect through twitter
  9. Build a MySpace page and use it to blog and post videos.