How Binders Aid Retention

 

Custom Turned Edge Binder

Learning and Retention

Learning and retention are hot topics for any trainer, but less so for professionals whose primary role focuses on something else. Typically, the human resources department of an organization is tasked with ensuring that employees know and understand the basics of their new job as well as build on that knowledge. There are many methods to utilize when creating training materials, and far too often, organizations focus on the format in which the materials are handed out and less so on the quality of the products. This is where Sunrise's high end binders--specifically, turned edge binders--can save you from yourself.

Ideal for HR Trainings

Turned edge binders are ideal for HR trainings for a few reasons. When an employee wants or needs information on something specific, they're unlikely to access an elearning module, search through it for the information they want, and come away from it with a positive outlook. However, being able to grab a quality binder and quickly flip to the information does. Turned edge binders also provide a tactile experience, which for some learning styles, is more effective to help employees retain information. This isn't to say that a hard cover binder should replace elearning modules or more interactive formats. But a binder to supplement and complement information is always a plus. Some things which HR departments need to consider when creating materials include these facts about adult learning:

  1. Adult learning is autonomous
    Adults are old enough to make their own decisions, right? So when learning, they need to feel the freedom to make their own choices. This is where giving them the option to skip and return to modules as well as go at their own pace (electronically or via the turned edge binders) is an important aspect to training.
  2. Incorporating knowledge and life experiences increases retention
    Being able to connect past experiences and knowledge base with new things helps things *stick*. Trainings which can pull out relevant experiences not only interest attendees (because they can relate) but also helps them frame the knowledge.
  3. Keep things goal-oriented
    Building on the previous two tips: in order to keep employees on task and engaged through their experiences, it's important that lessons have a goal or have a clear outcome. In order to maximize the learning potential, it's important to set timeframes for completion. Coupled with the clear outcomes, this helps employees stay on schedule. However, modules with known timings can make people nervous, which might be an unfair representation of their skillset. Providing hard cover binders alongside an e-module turns into an open-book test of sorts, which eases anxiety.
  4. Learning should be relevant and practical
    No one likes to feel like their time is being wasted, right? And that's hardly the impression you want to make on a new employee. Make it clear how these lessons tie in to their productivity or ability to do their job better. Additionally, using examples which help ground theoretical concepts helps enhance understanding.

But why turned edge binders?

Sunrise has many types of binders, but we love turned edge. They have a (literal) longer shelf life since they tend to be more durable. The customization is also higher than other styles, as the covers can be printed digitally or offset to match your organization's branding. Add ins, like pockets and adhesive trays, also increase their functionality.

What type of training does your organization provide? And how much did you remember a week after it was over? I bet you wish you had a binder.

 

Ann Sachs Turned Edge Binder

11 Social Media Marketing Tips

Social media has only been around for a short while and it has greatly exploded into a network of possibilities. Not only is social media used to communicate with friends and family, shop, and find love, it is also a way for businesses to market to their present and hopefully future customers. Social media has allowed marketers to transform one-way communication into an interactive experience. The ability to shape products and services based on real time customer feedback is the brilliance behind marketing via social media. Although social media sounds so simple, it may be difficult to decipher how to utilize social media for marketing purposes.

Here are 11 tips to help with social media usage as part of a marketing strategy:

1. Research: There are many social media outlets available and it can get crowded and confusing trying to decide which ones to use. Research should be conducted on how to use social media and what social media outlet is the best to use.
2. Set goals: Have a plan set so you can measure your progress and success.
3. Use the correct social media outlet for your audience: Different social media sites cater to certain things. To reach a specific audience, the right outlet must be used. For example, if your business sells consumer products, Facebook might be the best platform.
4. Be on your best behavior: Everything said online can be seen and gets recorded. It also becomes permanent. Think before you type.
5. Be interesting: Anything boring will not be read or followed. Updates or tweets should be lively and catch the attention of your audience.
6. Communicate instead of broadcasting: Social media is about engaging your audience and creating two-way communication. Avoid bombarding followers or fans with useless information.
7. Don’t be negative: Never say anything negative about another business. It could come back and haunt you and ruin your reputation.
8. Keep updated: Make sure you are keeping current. Don’t leave your audience to wonder and become stagnant.
9. Personalization: Make profile pages match the business atmosphere and incorporate the business culture.
10. Quality over quantity: Don’t go overboard and sign up for every social media site available. Keep it simple and only choose a couple of the top sites.
11. Use links: Add links to your social media accounts. Links help to get customers to your actual website. Also do the opposite and link your social media sites on your company website.

Innovative Packaging Tips

As discussed in earlier blogs, new packaging can lead to an increase in sales.  However, sometimes it’s hard to know what path to take in terms of innovation.  Here are a few tips from Peter Renton’s article in Packaging Digest that discuss different innovative options along with some real world examples.

Create a Reusable Package

Pom tea is unique in design, and exceptionally eye-catching.  Renton’s article discusses the truly original design:

“The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass.”

Add a Little Extra to Your Packaging

Renton’s article points out Amy’s pasta sauces, specifically that “it looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.” Fans of Amy’s products would agree.  All of their packaging is simple, usually with appetizing pictures. And their products for a gluten or wheat-free diet are exceptional.

Merge Two Packaging Concepts
Renton also discusses the Anheuser Busch bottles.  Wow – what a great idea  to make a beer bottle out of recyclable aluminum!  From being a brand that is known for being less exotic than others, they have certainly stepped it up in the class and style factor!  It would not be surprising if these bottles lead to new customer sales.

For more innovative packaging tips visit:

Packaging Digest