Sample Kits Speak Up

Finding ways to leverage branding is a goal of marketing divisions across the world. Depending on the product and the organization, this looks different when it comes to packaging. But sometimes, it's nothing less than serendipitous. Like with these sample kits we created for OCA energy drink.

Designing Sample Kits

As you might guess, sample kit design varies widely. Products require different packaging styles, which in turn can inform the variety of options available. Sunrise has experience in accommodating many different factors. While we might not say that the sky is the limit, we can make a lot of things happen. 

But while some features might be compromised, things like color, content and a vibrant presence never need to be. The sample kits we created for the beverage to the side are great examples of this. Food or drink items have special needs that a non-perishable item doesn't. But in this design, we were able to cleanly integrate everything from solid foam for item safety to nutritional information. We're in love with the bright colors and quite literal pop of this particular product design.

Frustration Free Packaging

Frustration free packaging extends to making compromises on your ideas and vision. At Sunrise, we go above and beyond to make sure that your packaging and box design for sample kits is fully realized to the best of our ability. No matter what your budget or market regulations might indicate, we can provide your company with a range of options and recommendations. 

If you've got ideas, we've got solutions. Let's meet in the middle and chat.

How Binders Aid Retention

 

Custom Turned Edge Binder

Learning and Retention

Learning and retention are hot topics for any trainer, but less so for professionals whose primary role focuses on something else. Typically, the human resources department of an organization is tasked with ensuring that employees know and understand the basics of their new job as well as build on that knowledge. There are many methods to utilize when creating training materials, and far too often, organizations focus on the format in which the materials are handed out and less so on the quality of the products. This is where Sunrise's high end binders--specifically, turned edge binders--can save you from yourself.

Ideal for HR Trainings

Turned edge binders are ideal for HR trainings for a few reasons. When an employee wants or needs information on something specific, they're unlikely to access an elearning module, search through it for the information they want, and come away from it with a positive outlook. However, being able to grab a quality binder and quickly flip to the information does. Turned edge binders also provide a tactile experience, which for some learning styles, is more effective to help employees retain information. This isn't to say that a hard cover binder should replace elearning modules or more interactive formats. But a binder to supplement and complement information is always a plus. Some things which HR departments need to consider when creating materials include these facts about adult learning:

  1. Adult learning is autonomous
    Adults are old enough to make their own decisions, right? So when learning, they need to feel the freedom to make their own choices. This is where giving them the option to skip and return to modules as well as go at their own pace (electronically or via the turned edge binders) is an important aspect to training.
  2. Incorporating knowledge and life experiences increases retention
    Being able to connect past experiences and knowledge base with new things helps things *stick*. Trainings which can pull out relevant experiences not only interest attendees (because they can relate) but also helps them frame the knowledge.
  3. Keep things goal-oriented
    Building on the previous two tips: in order to keep employees on task and engaged through their experiences, it's important that lessons have a goal or have a clear outcome. In order to maximize the learning potential, it's important to set timeframes for completion. Coupled with the clear outcomes, this helps employees stay on schedule. However, modules with known timings can make people nervous, which might be an unfair representation of their skillset. Providing hard cover binders alongside an e-module turns into an open-book test of sorts, which eases anxiety.
  4. Learning should be relevant and practical
    No one likes to feel like their time is being wasted, right? And that's hardly the impression you want to make on a new employee. Make it clear how these lessons tie in to their productivity or ability to do their job better. Additionally, using examples which help ground theoretical concepts helps enhance understanding.

But why turned edge binders?

Sunrise has many types of binders, but we love turned edge. They have a (literal) longer shelf life since they tend to be more durable. The customization is also higher than other styles, as the covers can be printed digitally or offset to match your organization's branding. Add ins, like pockets and adhesive trays, also increase their functionality.

What type of training does your organization provide? And how much did you remember a week after it was over? I bet you wish you had a binder.

 

Ann Sachs Turned Edge Binder

Innovative Packaging Tips

As discussed in earlier blogs, new packaging can lead to an increase in sales.  However, sometimes it’s hard to know what path to take in terms of innovation.  Here are a few tips from Peter Renton’s article in Packaging Digest that discuss different innovative options along with some real world examples.

Create a Reusable Package

Pom tea is unique in design, and exceptionally eye-catching.  Renton’s article discusses the truly original design:

“The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass.”

Add a Little Extra to Your Packaging

Renton’s article points out Amy’s pasta sauces, specifically that “it looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.” Fans of Amy’s products would agree.  All of their packaging is simple, usually with appetizing pictures. And their products for a gluten or wheat-free diet are exceptional.

Merge Two Packaging Concepts
Renton also discusses the Anheuser Busch bottles.  Wow – what a great idea  to make a beer bottle out of recyclable aluminum!  From being a brand that is known for being less exotic than others, they have certainly stepped it up in the class and style factor!  It would not be surprising if these bottles lead to new customer sales.

For more innovative packaging tips visit:

Packaging Digest