When it comes to packaging, most people might not pay much attention to the printing. Whether it's offset printing, or digital, or screen, it's probably not registered unless they're in the business. At least, they aren't noticing it consciously.
While the integrity of a custom box is the most important element when it comes to product safety, design is up next when it comes to drawing customer attention. Appealing to the five senses is a powerful way to create sentiment with customers. Particularly sight and touch. This is why choosing your printing style wisely is important. And it's why we usually suggest offset printing.
What is Offset Printing?
Offset printing is a style of printing that's known for producing the highest possible printing quality. It allows for the greatest detail as well as color fidelity, and it works well with a variety of custom finishes.
The example to the right is a custom magnet box created for DP Derm. We used offset printing which enhances the spot UV print used on the logo and the wave graphic. While you can't touch it through the screen, the soft touch lamination applied to the offset printed wrap is irresistable. These different features could be used with other styles of printing as well. But when it comes to creating something truly special for customers, it's best to indulge in truly luxurious options. And those options are best showcased by offset printing.
Other Printing Styles for Custom Boxes
We've mentioned some of the other types of printing Sunrise often uses for projects. They include:
- Digital Printing
Faster and less expensive than offset printing, digital printing allows for quick turnaround and allows users to change the modify the output easily.
- Screen Printing
Also called silkscreen or seriography, screen printing is usually used on binders and sometimes on boxes.
These different options all serve different needs, and Sunrise representatives can help you decide which one is best for your project.
In addition to printing options, the possibilities for finishings is even greater. From foil stamping to debossing and print coatings, there's something to enhance every project.
Contact us today to get started on your next custom packaging project!