Presentation Kits Deserve Design Elements

Putting together presentation kits is a fun task. Well, we think so at least. 

It's like creating a story that tells itself on its own. And that's particularly important in these COVID-19 days, where in-person meetings are happening less often. Creating a Zoom-ready presentation kit is a bit of a different order than it might have been in the past. But it's one that Sunrise Packaging (located in Blaine, Minnesota) is equipped to take on.

Designing Zoom Presentation Kits

Presenting in person takes a different skillset than presenting virtually. Whether your company uses Zoom, Webex, Google Hangouts or something else, it's important that the presenter is in full control of the virtual space. Which means that the presentation kit should assist them, and not hamper them. 

This looks different and depends on your organization. If you are sharing samples with a customer, make sure that they're packed in the right order so the presenter can refer to them in a logical manner. If there is content inside the presentation kits that the customer or prospect should know about, the presenter can direct them to it and talk through key points. And let's not forget about importance of presentation kit aesthetics.

You wouldn't stuff an envelope full of samples, a brochure and your business card, drop it in the mail and expect a client to sort through it, would you? Of course not. A presentation should stand on its own, and the same goes for any accompanying kit. Ensuring that your kit has practical design elements integrated alongside flashy ones is an important balance to keep. For example, what type of closure does the kit need? Should it come with handles of some sort? 

All of these questions and more are things that Sunrise Packaging can make sure is covered in the design of your presentation kits. Whether you are back to doing business in person or relying on virtual tools, we can help.

 

Upgrade Your Box

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What do you think of when you think of box packaging? A plain cube? 6 equal sides? A brown cardboard brick? Seems uninspired. But there’s so much more. So let’s talk about a…

Packaging Upgrade

 

If you’ve looked through our gallery then, spoiler alert, you know we’ve already thrown the idea of a ‘boring box’ out the window. The days of basic are over when it comes to retail and promotional packaging. A box needs to be salesperson, showcasing a product or organization when nobody else can. Let’s go over a few packaging upgrades that can give a box a standout presence.

Magnets

The slickest, coolest, most secure upgrade, magnets make the difference. Whether you opt for hidden magnetic tabs that snap lids shut with invisible power, or an ornate clasp straight from a castle gate, this element adds a sophistication that is the difference between post-consumer waste and reusable heirloom.

Handles

Not only does a handle turn a box into a stylish makeshift briefcase, it also adds a lot of functionality. A presentation kit that can be transported easier, is something worth keeping around. Something memorable. A custom handle box shows that you care about the end-user.

Windows

You’ve heard that eyes are the window to the soul, right? Well, flip it back on them! Put a window on your custom box for some all-around product transparency. Perhaps a stylish opening to show off a textured material, a clear plastic that offers a glimpse, or a thermoformed blister for including a sample.

Foil Stamping

Shiny! Embossing your logo into a rigid setup box already adds some dimension, but why not go all in on a foil stamp. This little upgrade adds a metallic sheen to your impression. Used tastefully, it’s the perfect complement and carries that look of richness.

Textures

The breakthroughs in textured wraps for packaging will blow you away. From suede to snakeskin, your box can tap into that tactile appeal that makes or breaks products in the marketplace. If you have a box that can’t be put down, that’s half the battle right there.

Pockets

An oldie-but-goodie. Pockets are awesome. Functional. A little sleeve for a business card, or an industrial pocket for literature and instructions. These hidden accessories set projects apart, bringing your clients back for more. Pro tip: sleeves are cool, but if you need to include a compact disc, consider adding adhesive disc hubs to turn a binder or box into an instant DVD case.

Foam

Stop thinking bubble bath, are start thinking contoured support. Die-cut foam inserts inside your custom marketing kit are the pinnacle of professionalism. Clean, crisp, and cut to the exact specifications of your product, a foam insert not only stores securely, it displays elegantly.

Tech (of the Future)

As electronics become more and more inconspicuous, the easier they can be added to custom packaging products. RFID tags embedded in a box can either be used for instant package tracking, or give your clients an almost magical link to your website (think: reordering) or social media account (think: likes!). The day is fast approaching that super thin video screens could allow you to present that Super Bowl-quality commercial upon opening.


 

These are just a few of the packaging upgrades available through Sunrise Packaging. Request a Quote for a quick and easy one-on-one with our experts! The only thing between you and getting noticed is a mouse click!

The Power Bank Cometh

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Customized Power Banks

are quickly soaring to the top of promotional giveaway items. Not only are they growing as a fashionable accessory, but they are functional to the point of lifesaving. A souvenir you can use on the spot is prime. It’s like if you were stranded on a desert island, and Todd’s Tax Services starting handing out bottles of water with their name on it. Chances are you’re going to call Todd next time you need your taxes done.

Maybe the average situation isn’t as dire as that, but an extra charge for your smartphone can come in handy. Maybe you’re making the rounds at a new product expo and you’re supposed to be sending your boss real-time, play-by-play photos. Do you really want to catch a cab back across town to your hotel room and wait for your phone to charge? Or what if you’re in a strange city and need to find your way back? Do you really want to tap that GPS toggle when you’re down to 7%?

A Promotional Power Bank

gives people freedom. A chance to venture out further, stay in the moment longer, or capture a memory that otherwise would have been missed. So, in a way, handing someone a fully-charged power bank at a long, multi-day convention is kind of like handing them a bottle of water on an island.

Power-PadAs far as promo items go, something you can actually use (and reuse) is king. USB drives are so popular for this reason. On top of being a cool tech gift, they can hold whole multimedia presentations within their data store. However, they don’t charge your cell phone (at least, not yet). If you don’t think your name, number, and company logo will cut it, a power bank can be paired with a PowerPad, Sunrise Packaging’s exclusive packaging designed especially for power banks. Hardcover look with a soft-touch feel, the PowerPad offers an extra visual presentation to your custom power bank. Include product images, infographics, or even sample textures!

Let’s be honest: all products–even promotional ones–need presentation packaging. With all the giveaways at trade shows and conventions, the competition to be remembered is steep. You can always use an edge.