Promotional and giveaway packaging is a great way to show customer appreciation. Because if there's anything customers like more than winning a contest, it's receiving a prize that exceeds their expectations. One of the most cost effective ways to do that is to invest in the packaging and box design.
Crafting unique packaging is a great investment for companies of any sizes. It increases brand recognition and recall impact. Not to mention it practically guarantees that the prize will be shared on social media, which is why giveaways are such common parts of influencer campaigns. When people see your prizes, you want to make an impression. Do it with your packaging.
Building the Perfect Giveaway Packaging
Contrary to popular belief, the perfect promo box does exist. And--good news for you--it's a repeatable formula.
- Highlight your brand's personality. Quirky and fun? Luxurious and posh? Include those elements in everything from color choices to fonts to content.
- Communicate particular aspects of your business through design. Chances are the giveaway is targeting a specific population. How can you leverage other products to market to this population?
- Design giveaway packaging that stands out. No plain cardboard boxes, please.
- Consider the swag. There's the main giveaway, of course, but what else? What does the cushion material look like, can you throw in any other branded items, etc?
- Edit the inserts. Whether it's a thank you card (with hashtag featured prominently), coupons or otherwise.
Voila! You have your perfect promotional packaging.
And Just Like That...
Giveaway and promo packaging is a big project, especially when it's being created alongside running a contest of any sort. But it doesn't have to be a painful project. The key is to partner with a company who knows how to create the packaging you need, at a price that fits your budget, and with a timeline that coordinates with your contest. And, well, we think know just the company.
Sunrise Packaging has a long history of creating giveaways and helping with promos. We can build packaging is impactful, ships well, and with all the possible options you can think of. Contact sales today to learn more.