Financial Industry Marketing: Design the Customer Journey

The financial services sector is teeming with competition. As resources become more stretched, upcoming generations are increasingly aware of how important it is take rein of finances early on in their life. For any organization, marketing and branding is highly important to attracting and retaining customers. But financial industry marketing should also share key elements of the customer journey as well. 

Why should someone trust your company with their money? What kind of returns can they expect, and more importantly, what kind of insight can they expect into the process? What are the important touch points? All of these factors contribute to the customer journey.

Boxes & Financial Industry Marketing

O8 Agency found that financial services companies that invest in their customer journey typically see big returns. To be exact, it's been shown to "...increase marketing-driven revenue by 24.9% YoY, reduce service costs by 21.2%, and reduce the average sales cycle by 16.8%."

One way to invest in this aspect of financial industry marketing is to through brand channels, including packaging options. The example to the side, with rose gold foil against a white background, implements  popular trends. It's chic packaging that speaks to younger audiences, and tells a story all on its own. 

Customers will be drawn to the photogenic aspects of the packaging, and it can be used to house various materials assisting in the customer journey.

Customer Journey Packaging

The customer journey is conceptual versus physical. But at Sunrise Packaging, we can help with the physical packaging aspect of your financial industry marketing. Not every product has to make use of current trends (and, if we're honest, we recommend a more classic look). But that's something we can coach you on through the design process. 

When you're ready, reach out to our team. Talk to you soon!

Designing Your Brand Box

As others have noted, there really isn't a "return to normal" post-COVID 19. We're looking at a new normal, and the ripple effects will be felt in every industry. And we will make the case that it will even expand into the area of brand box creation. 

Branded packaging might be an afterthought for some organizations. But that should change, regardless of whether your business is operating solely by mail or your products can be found in brick-and-mortar locations. A well-branded box used to be a way to stand out on a shelf, or in some kind of physical space. In this new normal, it might be the only way you have to entice and connect with customers. 

The Brand Box & Branded Packaging Matters

Looka discusses the importance of a well-designed brand box, but particularly its value in connecting with a customer. Respondents to a survey on branded packaging are 40% more likely to recommend a product if it comes in cool packaging. But even beyond e-commerce, there are incentives for organizations to invest in personalized packaging. 

Some of the trends that emerged from coronavirus are expected to continue. Things like curbside pickup, online ordering, and more haven't seen much a decline as vaccination rates increase. The convenience and desire to avoid potential infection persists. A brand box is a great touchpoint between customers and organizations, and with this kind of shopping becoming the norm, it might be the only touchpoint an organization has going forward. 

Touchpoints into Trillions

E-commerce sales are in the trillions. Nabbing a part of those sales should be part of any product strategy. And believe us, packaging design should also be part of that strategy. 

Contact our sales team at Sunrise Packaging to learn more about our work process and how we can increase your share of the ecommerce pie. 

FlashPad Wallet: Pocket Marketing

Inspiration can come from random places. In the immortal words of Missy Elliott, sometimes you gotta put your thing down, flip it and reverse it. We didn't go quite to those lengths for our FlashPad Wallet, but this emblem of the pocket marketing movement has other elements of innovation.

Every Friday, we highlight a FlashPad project from the past on our social channels. Our FlashPad Wallets recently popped up, and we felt they deserve a bit more of the spotlight. These small-but-mighty packages can hold all the value of their big brother FlashPads. But with a leaner look and more condensed copy, they feel a little lighter. 

Pocket Marketing Goes the Distance

Per the name, we envision pocket marketing as something that's as seamless as putting in your pocket. Literally and figuratively. 

Our FlashPad Wallet is the inspiration for this concept. Aptly named, it fits in a pocket like a wallet in addition to functioning like one. The hard, sturdy case feels almost book-like, and the custom-formed internal cavity can hold a variety of items. In the past, we've used the FlashPad Wallet to hold gift cards, keys and key fobs, collector coins, challenge coins, coin markers, poker chips, and more.  As you can probably guess, this kind of packaging is versatile enough to work for just about any industry and for any purpose, from university new student orientations to celebrating a 20 year work anniversary.

Put It In Your Pocket

What's in your pocket? 

Or more importantly, what's in your customer's pocket? 

Take the extra step to ensure that it's your custom FlashPad Wallet. Sunrise takes pride in being a great collaborator with years of experience to inform design decisions and recommendations. Contact us today for your personalized packaging project!

Handmade Boxes: The Je Ne Sais Quoi of Packaging

The value of handmade boxes can be immeasureable, but luckily, it's part and parcel of what we do at Sunrise Packaging. 

Crafting value out of a variety of materials takes the talent of many with the vision and trust of our customers. It's truly an honor to be entrusted to bring the desires of our customers to life. And it's not a responsibility we take lightly. Every package we create is imbued with that "je ne sais quoi" or that certain something.  They're unique packaging styles. Attractive boxes for distinguished promotions. To us, it simply comes down to a simple fact: we ensure that quality is present at every level of creation when it comes to our packaging projects. 

That Certain Something of Handmade Boxes

Of course, crafting unique packaging is more than the physical labor of building handmade boxes. There's design work and proper selection of decorative elements. The purpose of the box or packaging helps determine this particular element. For example, our decorative or display kits might look drastically different from the front open boxes in the photos to the side. 

In the example here, the presentation packaging style is evident. There's a magnetic flap to aid in easy opening and viewing of the product. We opted for offset printing and matte lamination for a look that's polished yet functional. These are pieces that take a different skillset than the manual box construction.

Crafting Our Clients' Visions

When a prospective client comes to us with an idea, we can work out specifications fairly quickly. We can leverage our decades of experience to advise on best practices for various industries as well as come up with a sliding scale of costs depending on the elements a client wants to include. But one thing we always bring to our projects is ... well, that hard to describe factor. You know it when you see it, and we guarantee that we bring it to your project. 

Ready to talk more about the hard-to-describe quality you're seeking? Talk to us today.

Sample Kits Speak Up

Finding ways to leverage branding is a goal of marketing divisions across the world. Depending on the product and the organization, this looks different when it comes to packaging. But sometimes, it's nothing less than serendipitous. Like with these sample kits we created for OCA energy drink.

Designing Sample Kits

As you might guess, sample kit design varies widely. Products require different packaging styles, which in turn can inform the variety of options available. Sunrise has experience in accommodating many different factors. While we might not say that the sky is the limit, we can make a lot of things happen. 

But while some features might be compromised, things like color, content and a vibrant presence never need to be. The sample kits we created for the beverage to the side are great examples of this. Food or drink items have special needs that a non-perishable item doesn't. But in this design, we were able to cleanly integrate everything from solid foam for item safety to nutritional information. We're in love with the bright colors and quite literal pop of this particular product design.

Frustration Free Packaging

Frustration free packaging extends to making compromises on your ideas and vision. At Sunrise, we go above and beyond to make sure that your packaging and box design for sample kits is fully realized to the best of our ability. No matter what your budget or market regulations might indicate, we can provide your company with a range of options and recommendations. 

If you've got ideas, we've got solutions. Let's meet in the middle and chat.

Software Company Marketing

Software company marketing efforts should be in alignment with a few things, and packaging or boxing of the physical components should be high on the list. Getting it right takes an understanding of your target market. Customer expectations, needs, and desires can help you decide how to design a software box. Alongside your branding and historic trends, obviously. 

Sunrise Packaging has worked with many software organizations to design packaging for their products. While it might feel like most software is sold as downloads vs physical boxes, there are still some people who prefer the actual box style. These design decisions can also inform your online aesthetic (and vice versa).

Getting It Right: Packaging for Software Company Marketing

Understanding your customer base is the top way to ensure that you're delivering the right box or packaging style. As we noted above, many people are comfortable downloading software packages online. Others are not. Even if it means that the box they're buying off the shelf is empty and only holds a download key inside. The buyer might even have their machines offline for security reasons, meaning that they couldn't download something off the internet anyways. Slow speeds in remote regions or access limits are other reasons someone might purchase the physical software as well. 

For those who are looking for that physical piece of software company marketing, the box is an important landmark for them. They are looking for familiar name and branding, as well as other standardized types of content. Engage with these people to be able to market to them effectively. In the example to the side, you can see how we assist software companies in designing USB drive packaging that keeps their software secure.

Engage With Your Audience

Audience engagement is the key to a lot of business. Knowing who they are, what they want and what problem your product solves for them will give you the empathy necessary to meet to their needs. This also means that you won't overwhelm them with options by providing them with the *right size* the first time. 

When you're ready to talk more about packaging design and options, talk to Sunrise!

Quality Packaging is Customer Experience

Customer experience is a somewhat new concept. It basically takes the literal needs of the customer into consideration in all matters of a product's design or marketing. Radical idea, huh?

But it's not as simple as the old saying "the customer is always right." Rather, it looks at multiple factors and arrives at best practices that serve a larger market segment and not just a single customer. It's a field that requires research, design, and any engineering efforts to work closely in alignment together. It's an investment. But it's one that we've seen pay off in huge ways for packaging efforts. 

Packaging Customer Experience

So what does customer experience look like in the packaging industry?

Well, let's say that your product is intended to be used by the baby boomer generation. From a high level, what do we know about this group of folks?

  • They're aging. They may be losing vision, hand strength, and all those other not-so-fun things that come with aging.
  • As they retire in larger numbers, they don't have the income coming in that they did once, so impulse purchases probably aren't as common. 
  • What other things come to mind for this age group?

These are all things that packaging can address. Using magnetic closure can ensure that the box stays closed but easily openable vs a latch or a pressure-activated mechanism. There are also ways to reduce cost in packaging, reducing the overall product cost as well.

Packaging for the People

These are just a few ways in which packaging initiatives can address the needs of your customer base. Building a customer experience foundation takes time and investment, but it's attainable. And it will pay off in dividends in customer retention and customer advocacy. Two things that can't really be downplayed in today's market.

At Sunrise, we've created packaging for a variety of industries and easily cross pollinate ideas. We take inspiration from healthcare, sports, and more to create an adaptable style that is unique to the needs of your customer, and more specifically, your product. Talk to our team today to learn more about customer experience in packaging design.

Packaging the Fan Experience

When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience?

Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Minnesota, we might never live down jokes about the noise level of the Metrodome and terrible sightlines. However, take a look at US Bank Stadium or Target Field, considered one of the ballparks in the nation. We've upped our game, and the team staff have worked to create unique experiences for every attendee. And it's possible to to convey that same kind of experience even off the field. 

Boxing Up a Fan Experience

Designing a package to share the experience of live sports is a tall order, but it's one we enjoy. We recently worked with Diamond Arctic Ice on the project to the side. This was no ordinary off-the-field experience. 

This company created a Game Day Experience Kit for Iowa Hawkeye fans. It's a cocktail kit, tailored to the nth degree. It holds glasses, hats, and their flagship product: ice. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It's a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.

Interim Fan Fun

While we're home and waiting out coronavirus, fans have been hard pressed to find the right fit when it comes to sports. Whether the winter brings another bubble or otherwise, you can still package up the fan fun and send them something to brighten the season. Reach out to us today to talk sports!

Agency PR Kits

Working with agencies is a wild ride. We never quite know where the ideas will take us, and that's especially true when we partner with You Are Here or YAH Agency. A recent project for custom PR kits introduced us to their style, brand, and what they mean by "experience agency."

Industries change with time and technology, and that's especially true when it comes to advertising. Not only is this an industry reliant on finding consumer trends and perspectives, the last decade has brought innumerable changes in the forms of social media, smartphones and more. Being a creative firm nowadays means more than just creativity; there's a role for data scientists, paid search specialists, and of course - experience builders. 

PR Kits & Crafting Experiences

So what is an experience in this context?

Per YAH Agency, crafting experiences connects consumers with products. The actual implementation varies from space to space and product to product, but the end goal is the same: to enhance the positive impact of a product on the public perception. 

In the example to the side, you can see the Coca-Cola themed box we created for an experience at the Dallas-Fort Worth airport.  DFW is one of the busiest airports in the world. With that kind of foot traffic, the potential visibility is massive. These boxes were created to make an impact but also to share products effectively. They are a showcase for shirts, bottles, a map, postcards, and a keepsake. 

What's the Story?

Think of an experience as a story. What kind of story do you want to tell? What products help you tell that story... And what will remind customers of that positive interaction they had with this brand?

Coca-Cola is an interesting brand in that it has instant recognition, but building experiences like these deepen the consumer connection. We're a fan of helping to craft these kinds of experiences. When you're ready to chat more about the kind of story and experience you want to craft, reach out to our team

Startup Gift Boxes

There are no hard-and-fast rules for becoming a successful startup. And what we do know seems to change regularly, with businesses changing the norm and going against the grain to make an impact in their market. It's about making an impact and an impression. Creating that perfect package isn't easy, but at least we can help create that literal package in the form of startup gift boxes. 

Gaining capital and wooing investors takes a special skillset. And gift boxes can soften any skillset or less than desirable first impressions. We know it's not always prudent to blow money on something that investors might view as a waste of cash, which is why Sunrise can provide you with options for startup gift packaging on a budget that doesn't look like it came out of the bargain box.

Impressions with Startup Gift Boxes

Your business needs to be able to scale, and we take the same approach with our product line. However, while our custom boxes might run into higher numbers than you'd like to spend, we have options in the midrange and lower. The best part is that they don't have to look like they cost less than our upscale packaging. With a variety of finishing options available, you can upgrade your box for less in a variety of ways. 

Foil stamping, for example, is a great way to add literal sparkle to any package. And it's a process that can work on many materials, and can elevate the right design. You can also consider different finishing options like soft touch lamination, or laser printing, to name a few high-end options. 

Hand Over the Reins

If you've spent time and tears on your company, it's hard to relinquish any part of it. But with our years of experience at Sunrise Packaging, you can ease up. Building off of your input and ideas, we can bring your startup gift boxes into reality efficiently and as budget-friendly as you need to be. When you're ready to create an impact with your investors, contact us.