Modern marketing looks different from day to day. Sometimes it feels like it changes moment to moment. However, the core necessities don't change, even in the world of music marketing.
Music is an ancient art. And the desires of the artist and the audience are the same: sharing the experience and the product, and mutual enjoyment. But in 2021 the medium is different. There are so many options available to artists for releasing their music, and just as many options for the audience to enjoy it. Streaming, CDs, even vinyl records have made a splash in recent times. But the top option for music marketing--in our eyes--is via USB drives.
Modern Music Marketing
Why flashdrives, you might ask?
- CDs are aging out. Many vehicles and most laptops don't even have CD drives anymore.
- Streaming services change. At any moment, an artist might drop from a service or change to a different model, leaving the audience bereft.
- Vinyl can be cumbersome. Not to mention requires a large player itself, and is definitely not mobile.
Flashdrives allow the artist to share high quality files with their audience who can then easily transfer the files to any device that can connect to a USB drive. By keeping the original files, there's no fear of losing the music. And the user can also sync their music files with various streaming services as well. And let's not forget that with USB drives, artists can also use FlashPads to design album art and other accompanying information.
Return of Album Art and Liner Notes
One of the best parts of the physical album, from vinyl to CDs, is the album art and liner notes. It's a piece of the experience that's missing from streaming services, despite the best efforts of services including things like interview notes on the screen. Users consume media in different ways, and liner notes or album art may have been replaced by content generated and optimized for Instagram, TikTok, or other channels. But Sunrise FlashPads allow artists and audience another shared experience by providing space for these things.
Hop on to the nostalgia train in a modern way for music marketing. Contact Sunrise Packaging for a quote!