As packaging professionals, we tend to see the beauty in all types of packaging. Others...maybe not so much. However, there's one variety which nearly everyone can agree upon creates appealing packaging: beauty boxes.
When it comes to the retail space, health and beauty packing needs to be ultra-competitive. Health and beauty products have to appeal from the first glance. Customers have to be drawn to a product. Sometimes that might happen via word of mouth. A friend, or an Insta-influencer, recommends a product. It starts a chain reaction of the prospect looking for a specific product. In this scenario, packaging is still important in that it has to hook the buyer for that final step of purchasing.
In another scenario, a customer wants a certain result. Longer eyelashes, smaller waistline, smoother skin. They might have a product in mind, or they might not. This is where packaging needs to make the sale.
Beauty Boxes vs. the Retail Beast
How a brand chooses to project themself is apparent when it comes to beauty packaging. Some take the hard, gritty approach, like an Urban Decay or Kat Von D design. There's an aesthetic at work here, and a projection for customers.
Others, like the example to the side, take a softer stance.
These custom cigar boxes feature a digitally-printed wrap with soft touch lamination. The watercolor design is bright and inviting, while the soft wrap allows users to feel calm from the first touch. The logo is done with a silver foil stamp. It pops more than the printed design, but by enhancing and not overpowering. All of these elements contribute towards a singular perception for the product and company as a whole, echoing that delicate personalization.
Features like these help set products apart in the retail space. Knowing what appeals to your customers is a key part of making the final sale. And it's even more effective when the customers might not be able to describe the effect they want, but know what it is.
Drive Beauty Box Sales
What we love about creating products like these is how it's never just one single feature that makes the packaging. It's the summation of its parts, like how the cigar opening paired with the soft touch creates a mental invitation. The digital printing paired with silver stamping create a delicate kind of branding on the brain, one that entices the prospective customer to learn more.
What features do you employ to drive health and beauty packaging sales? Contact us today to create your next project!