Quality Packaging is Customer Experience

Customer experience is a somewhat new concept. It basically takes the literal needs of the customer into consideration in all matters of a product's design or marketing. Radical idea, huh?

But it's not as simple as the old saying "the customer is always right." Rather, it looks at multiple factors and arrives at best practices that serve a larger market segment and not just a single customer. It's a field that requires research, design, and any engineering efforts to work closely in alignment together. It's an investment. But it's one that we've seen pay off in huge ways for packaging efforts. 

Packaging Customer Experience

So what does customer experience look like in the packaging industry?

Well, let's say that your product is intended to be used by the baby boomer generation. From a high level, what do we know about this group of folks?

  • They're aging. They may be losing vision, hand strength, and all those other not-so-fun things that come with aging.
  • As they retire in larger numbers, they don't have the income coming in that they did once, so impulse purchases probably aren't as common. 
  • What other things come to mind for this age group?

These are all things that packaging can address. Using magnetic closure can ensure that the box stays closed but easily openable vs a latch or a pressure-activated mechanism. There are also ways to reduce cost in packaging, reducing the overall product cost as well.

Packaging for the People

These are just a few ways in which packaging initiatives can address the needs of your customer base. Building a customer experience foundation takes time and investment, but it's attainable. And it will pay off in dividends in customer retention and customer advocacy. Two things that can't really be downplayed in today's market.

At Sunrise, we've created packaging for a variety of industries and easily cross pollinate ideas. We take inspiration from healthcare, sports, and more to create an adaptable style that is unique to the needs of your customer, and more specifically, your product. Talk to our team today to learn more about customer experience in packaging design.

Conference Packaging Ideas…Online?

For the foreseeable future, many conferences and public gatherings are going to be cancelled or seeking out an online presence. For some, that might be in the form of web conferencing tools, workshops, or other outlets. But one aspect of the conference experience can't be lost in this move to digital, and that's the conference swag bag. Or box, as it were. Which is one of our suggestions for conference packaging ideas. 

Virtual Conference Packaging Ideas

As coronavirus makes its way across the country and beyond, measures to slow it are in full force. One of the most common methods--limiting large scale events--means that most conferences of any size are put off indefinitely. In light of this, many are moving into the virtual sphere. Keep a semblance of normalcy for attendees, even if they won't get to network in person. 

Sending *attendees* some of our conference packaging ideas is a fun way to engage and encourage participation. Your package could include a nametag, maybe a USB drive with materials from sponsors, anything that can help bring the experience to them. This box was made for a construction technology conference to hold marketing materials. It's not only a sturdy box for holding materials, but also something that attendees can keep afterwards as a keepsake that looks nice. 

Custom Boxes and Packaging for Virtual Conferences

Our range of products doesn't end with the magnetic box pictured above.  We can also print custom tags (for names, luggage or more), unique binders for conference materials, and more. Learn more about how Sunrise Packaging can support your conference, virtual or otherwise. Contact our team!

Key Fob Packaging for 2019 Models

Like it or not, the end of the year is less than 2 months away. For car dealerships, that means it's time to a) push out the old inventory to b) make room for the 2019 inventory. No matter which state your car lot may be in, we have an answer to help move vehicles: high-end key fob packaging.

While it can help add some upscale value to older models, implementing a marketing strategy around 2019 models (and beyond) is a great way to build both customer and brand loyalty. At Sunrise Packaging, we've done a few different custom packaging styles. Some are more compact, like our FobPad. Others, like the image below, are as substantial as the vehicle that goes with them.

The Gift of Key Fob Packaging

Getting a new car should feel like a special occasion for the buyer. It's a decision most people don't take lightly with both a time and monetary investment. Creating a marketing strategy including custom packaging for key fobs is a great way to turn this transaction into feeling like a literal gift. Take a look at the project to the right.

This is one of our standard magnetic boxes, or NetBox. If it reminds you of the classic functionality of a cigar box, you're on track. This a box style that is familiar, and the magnetic piece gives it a little nuance. The magnetic flap on the box has a few purposes. First of all, it's designed to keep the box shut tight in a practical way. But, like we said, it's also slightly unexpected for the recipient. The weight and gentle resistance of the magnet provide a moment of anticipation.

Packaging Worth the 'Gram

Key fob packaging is also a way to do some influence marketing, too. With the right content and design, these items make the perfect influencer post. Alongside their new vehicle as well, of course.

While the new inventory might be a perfect time to start integrating key fob packaging into your car dealership marketing strategy, the best part of these items is that it's never NOT a good time to start developing them. Creating timeless content and design means that they won't be outdated. Contact Sunrise today to start developing your products today.