Medical Device Launch Kits

A medical device launch is a huge undertaking for a lot of reasons. Normal products (or those in non-regulated industries) are also not a small project, but they are usually subject to their own timelines and without the risk that comes with medical devices. A medical device is subject to Food and Drug Administration (FDA) review. It's potentially a big impact on budget, staff and project timelines, in addition to the general uncertainty that accompanies any launch process. 

It's a lot. But not impossible. Sunrise has extensive experience with these types of device launches that can make the process a bit easier and a bit more transparent.

Device Launch Packaging

Transparency and the FDA might sound like a joke. But with a little pre-planning, it can help make the device launch process a lot easier. Launch Team Inc. provides these four steps to help manage this process: 

  1. Design a product launch timeline that incorporates price point and application novelty consideration
  2. Create the device launch plan with contingencies for anything unexpected (and accompanying communication schedule to make sure everyone involved has clear expectations and insight into the status)
  3. Create and follow a documentation plan which allows managers to control documentation costs while delegating work/resources appropriately, track progress of product development and customer-centered deliverables (like packaging)
  4. Design the customer plan - what training documents and programs need to be in place for sales, customer service, and more to help customers understand, purchase, troubleshoot and maintain the device

Successful Launches Require Planning

A successful medical device launch takes a lot of planning and thorough communication strategy. But is possible to unload part of the process by partnering with organizations who understand the process. 

Sunrise has worked on packaging for many medical device launches, creating kits that speak to different customers and regions. Contact our sales team when you're ready to benefit from our experience in the medical packaging industry.

The Simplified Sample Kit

There's a time and a place for ornamentation in packaging. Especially when it comes to sales and marketing. But when it comes to sample kits--that first taste that customers get of a product--it's usually best to keep it simple. 

Simplicity is a concept that we champion at Sunrise, and for more reasons than the fact that minimalism is a major trend right now. Simplicity means uncluttered communication. It removes the potential for misunderstanding and confusion. Not to mention visual discomfort and dissonance. 

Sample Kit Simplicity

It's easy to fall into the trap of including too much within a packaging concept. A sample kit is the perfect example of a piece which is easy to over-design in an attempt to impress the recipient.  Everyone wants their products to sell; they want their products to make an impact, and to leave an impression. 

But it's important to consider the type of impression that's going to be left. If a sample kit is tricky or awkward to open, for example, it automatically puts a bad taste in the user's mouth. Too much text, overly-contrasting colors and fonts, any number of elements can make for a confusing experience. Less is more, they say, and it's especially true when we consider how to craft clear sample kits.

As you consider your sample kit, think first of the experience you want your user to have. How does it echo the experience the product seeks to deliver? What elements will best serve that end? It can be hard to put these ideas into words, and even harder to translate it into packaging. That's where Sunrise Packaging comes in. 

Within our experience, we've worked with culling down elements from overzealous marketers and designers. We can help define scope as necessary, framing your project within the necessary parameters of a sample kit. Contact us today!