Is it a Book or a Box?

box or bookIt’s a book! It’s a box! It’s…a what now?

When it comes to our custom pads, we often get asked What are they? Is it a book or a box? Sometimes, we even have to ask ourselves that.

Citylights3Well, let’s look at the facts. A custom pad, such as the FlashPad or PowerPad, is made with rigid chipboard, complete with our famous turned-edge wrapping technique. If you go by those elements, it’s a box like any of our other presentation packaging. It opens. It’s fit with foam. Yeah, still sounds like one of our boxes. But is there a lid? No. But it holds something, right? Yes! Just about anything as a matter of fact! And it has sides? Well, not technically…

Okay, let’s explore the book angle? Hardcover? Check! Turned edge binding? Absolutely. Front cover, back cover? Images? Blurbs? Yes, yes, yes, and yes! And pages?

No!

custom_book_boxOkay, that’s kind of a big one to not have for a book. But you can read a custom pad. Open one up and there’s plenty to read. That’s one of the biggest reasons for their popularity at trade shows or for software. The minute you have one in your hands you can’t NOT open one! There’s something about holding a custom pad that feels…valuable. Like a book. It’s that same reason why hardcover beats paperback, or why a real live physical book beats an e-book.

So maybe it’s not a box or a book. So what is it then?!

It’s a book box. It’s hybrid packaging. It’s a solution.

Look, whatever you decide to call our custom pad family, there’s one word that sums them up perfectly: effective. As a miniature marketing kit, as retail software packaging, as trade show SWAG, as a flash drive holder, as a digital album, a custom pad shines. It stands out. And, most importantly, it gets opened. When you want to be seen and remembered–a customized pad, a personalized FlashPad, or a specialty-wrapped PowerPad packs the biggest punch. See what our little book box can do for you.

Box or Not: The Next Big Thing in Hybrid Packaging

Magnetic Flap BoxGate Fold Box

When you think of a box, what do you picture?

A perfect cardboard cube? A hinged cigar box that opens from the top? Maybe you’re picturing a pizza box?

If you’re picturing that last one, you might just be hungry. But the others? Well, you make a fair point. What is a box exactly? How does one define a box. With so many styles, varieties, textures, and purposes, there’s probably only one working definition of a box–something that you can put something else into. Something that holds something.

This question is always on our mind. As we’ve often said, we prefer to think less in terms of custom boxes and more in terms of packaging solutions. The question shouldn’t be how do we shoehorn a product into a four-cornered cavity, it should be what can we create? What can we design? What’s the “box” nobody has seen yet?

Operating in this “gray area” of presentation packaging design has allowed us to create some unique products. Display kits with handles and magnetic closures. Rigid boxes with unique openings. Trays and inserts that secure products some considered unsecurable.

Of all these hybrid boxes, none stands out more than our custom pad packaging.

They’re built like a box, but open like books. Most popular of these is our FlashPad™. Designed to hold a personalized flash drive, the FlashPad has the same rigid walls, turned edges, and foam inserts as a lot of our custom packaging products, but…is it a box?

Custom Pad Foam for hybrid packagingAudio-Machine

If you go by the working definition listed above, then yes. It holds any number of objects and includes several of the elements of a typical box design, right down to the chipboard! It opens, displays, organizes and does so all with style. Presentation packaging at its finest!

What people don’t realize is that this pad isn’t just for flash drives. This box hybrid can be made to any dimensions for holding a variety of products. Makeup, iPads, pens, books–you name it! If a large, handled display kit isn’t your thing, then perhaps a custom pad can be a mini display kit. It’ll have the same rigid heft, stunning visuals, and high quality custom inserts but at a smaller size (and a distinctive opening). Substitute the flyers and pamphlets for a USB drive loaded with images and videos. If a picture’s worth a thousand words, imagine what a flash drive-full is worth! Load it up with software demos, links, or mp3s. All the while rewarding your potential with a memorable gift.

That’s just one of the big ideas coming out of Sunrise Packaging. Whether you’re looking for custom boxes, presentation pieces, or hybrid packaging–we’ll have the solution for you.