Luxury Marketing for Real Estate

Selling luxurious homes requires luxury marketing tactics. Packaging is an unavoidable part of this strategy. Don't believe us? Here's the proof. 

In March 2022, the Luxury Market Report shares that the home has become a big preferred spend for Americans. Assumed to be tied to the pandemic, with safter-at-home messaging in place and people having more time to invest in their lives, the market is hot with no signs of slowing down. And neither does an important part of the home buying population: HNW home hunters, or high net worth home hunters. 

Those individuals classified as HNW have a net worth of over $5 million. As their net worth grows, and more and more people reach HNW status, their desire for luxury homes increases.  Accordingly, the need for a high level of knowledge, security and safety comes along with it. Simply put, a plastic folder with keys and papers simply won't do for this clientele.

Luxury Marketing Packaging

In the example to the side, you can see a recent project we created with Sotheby's International Realty. Sotheby's is a name synonymous with class, quality and, of course, money. And anything that bears their name needs to live up to those standards. 

This custom magnetic box will be used for closing papers. Not only does it provide safety and security for sensitive documents, but it turns them into a gift. With matte lamination and spot UV cover, this is a box worthy of presenting. And one that the HNW population will value for its craftmanship as much as for what it carries. On top of these features, this is USA-made packaging, right here in Minnesota, the heartland. While Sotheby's commands a global presence, it's great to think of these boxes heading out across the world to luxury homes.

Taking the Plunge with Sunrise

Whether your target market is HNW or not, luxury marketing principles can be applied to all levels of real estate sales. Working with Sunrise Packaging, you'll learn the basics of what you need to know to make informed decisions. And we can always steer you toward the best decisions. Whether you are looking for trendy, timeless, or other factors in your real estate packaging, we got you. 

When you're ready to learn more, reach out. Our team is ready and waiting!

Out-Of-The-Box Custom Boxes

Custom boxes or packaging are the best way to catch the eye of a customers. If your product is new to the market, unique packaging is practically a necessity. We offer a variety of cool packaging concepts, but some places take it to another level. Sometimes eco-friendly, always creative, these packages are the serendipitous results of marketing and manufacturing.

Full disclosure: we can’t personally make any of these boxes (and trust us, you don’t want to suffer through our baking skills). Sunrise Packaging focuses on custom rigid boxes, designed to high standards with luxurious finishing touches. While the products below definitely bring a unique vibe to presentation packaging, Sunrise products always convey luxury.

Our favorite out-of-the-box custom boxes are…

  1. The Pizza Box Pizza
    Vinnie’s Pizzeria in New York is reinterpreting sustainability. Their pizza box pizza is, literally, a pizza within a box made of pizza. You can eat your box, then eat the pizza. Our only question: do you get to choose the flavor of the box? (UPDATE: the flavor is non-negotiably their personal Sicilian style).

    Custom boxes made of pizza

    Courtesy of Vinnie’s Pizzeria

  2. Come Home Gazpacho Andaluz
    The quandary of how to carry multiple bottles easily and without occupying both hands has been tackled in the liquor world, but not so much in other food and beverage arenas.  Gazpacho Andaluz answers that question with this box. It’s a one-handed operation with proper weight distribution. We’re loving the minimal, yet iconic, design. Sunrise doesn’t use these types of materials.  Our focus is on higher-quality and resistant types of packaging, but this is definitely a custom design.

    Custom boxes holding gazpacho

    Courtesy of Come Home

  3. Nude Jr. Strawberry Milk
    Milk comes from cows. Strawberries come out of the ground. Put them together, and the packaging is what you get. If drinking out of a strawberry-inspired udder is weird, don’t worry. The opening is at the top.  While Sunrise does do custom plastic packaging, this isn’t one of them.

    Custom boxes and packaging for strawberry milk

    Courtesy of Nude Jr Strawberry Milk

  4. Sapore di Nonna Pasta
    Pasta. One of the few foods that’s completely scalable in how it’s prepared, and enjoyed equally by poor college students and those in higher tax brackets. It’s delicious.  Not in our wheelhouse, but fun. This product includes pasta and the spices to enhance it, but here’s the catch: it’s actually an invitation to Sapore di Nonna’s launch party.

    Custom boxes and packaging for pasta and invitation

    Courtesy of Breno Cardoso

While all of these custom boxes are unique, there are several other aspects that went into their creation and design. Each one houses not only a product, but embodies the brand as well. The best custom boxes are the result of collaborations, both internally and with vendor selected to create it. As one of the premiere creators of custom boxes and packaging in Minnesota, Sunrise Packaging works closely with clients to develop quality products that reflect the organization.

Sunrise Packaging works closely with clients to create memorable experiences.  Rather than the above, though, we use other methods. Like foil stamp packaging, thermoforming, and turned edges, to name a few. What do you want to convey with your packaging?