High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!

Video Game Packaging Steps Up with Collector Editions

 

fallout_4_collectors_edition_an_example_of_video_game_packaging

Image: Bethesda

Video game packaging appears to be on the rise. And not just the conventional plastic-case-that-holds-the-disc-and-manual. I’m talking upscale, high-end presentation packaging. The same kind we know (and love) around here at SunPack.

Perhaps it’s the fairly limited rollout of games for the latest generation of gaming consoles that is causing video games to up their packaging ante. It’s no secret that the amount of games for PS4, Xbox One, and Wii U is low. Or maybe it’s just that video game packaging is taking a page from the book of presentation packaging. High-end presentation kits add value to any product, even video games. And that added value means a higher price tag. Which is why we’re about to see a lot more “Collector Editions.”

It all comes down to how to sell something for more. Items like video games can be difficult to upsell. What can you add to a video game to increase sales? In the past companies have tried to use downloadable content (DLC), such as a cool in-game weapon or costume. But digital content can be a tough sell. After all, there’s nothing to physically hold in your hand. Video game buyers still go back to the inclusives, the SWAG. They want stuff.

Hence the popularity of Collector’s Editions. Let’s cut to the chase: they are a product launch kit at their core. It starts with a custom box that can look like almost anything: a treasure chest, an ammunition locker–something iconic to a specific game. Inside is the game, of course, but with a die cut foam insert you can include almost anything. A figurine of a favorite character. Dog tags or keychains. A bonus disc or a flash drive. This organized, creative presentation kit can be the difference between someone paying MSRP for a game…and someone shelling out the big bucks.

 

Don’t believe me? Take a look at some of these upcoming video game launch kits.

 

Elite: Dangerous

elite dangerous launch kit

Packaging News reports that this crowdfunded game will come in a launch kit that includes a paperback book, a badge, and a t-shirt!

Xenoblade Chronicles

Geek.com reports that Wii U’s Xenoblade Chronicles is getting a presentation packaging boost including on of our favorites: a custom USB drive! That includes the soundtrack! Genius!

Street Fighter V

According to Crunchyroll, Street Fighter is getting what looks like an e-flute box housing the game and a custom statue for its Collector’s Edition.

Deus Ex: Mankind Divided

Gamespot recently posted that the highly-anticipated installment of the Deus Ex line is getting a custom launch kit with a combination of digital and physical SWAG with its “Augment Your Preorder” campaign.

Augment. That’s an interesting word. But it’s a word that presentation packaging knows well. With something as elegantly simple as a box, you can make a product go from utilitarian to heirloom. Shelf fodder to keepsake. And gamers are paying for these augments, these upgrades. Go ahead. Check those preorder prices and tell me that high end custom packaging doesn’t add value to a product.