Employee Gift Packaging Aids Retention

Just about everyone is well aware that expectations around career planning are changing. It's the Great Resignation, and even if you think changing meeting cadences will help your organization retain talent, think again. Companies who have long profited from low wages, poor benefits and generally exploitive practices might be too far gone to be able to make effective changes. But if your organization is simply looking for ways to keep employees engaged by telling them how much you value them? We've got a perfect addition to that strategy: employee gift packaging. 

With the holidays around the corner, sharing gratitude is in the air. Redirecting that gratitude to your employees is a no-brainer. And with the proper employee gift packaging in place, your employees will be more focused on the thought behind the gift rather than the gift itself.

How Employee Gift Packaging Increases Retention

It might be tempting to simply add some dollars to your employees paychecks, but we would argue against that. As would others.  Extra dollars have a way of going toward things that are... Less than fun. A bonus, or an employee incentive, should embody fun or frivolity. It should be something that your employees appreciate but maybe not buy for themselves. That's why experiences, like trips, or luxury items, like watches, are perennial employee gift favorites. They hit the right chord of appreciation.

But even if your organization isn't in a place to gift everyone a Rolex, you can still do something smaller. A commemorative pin or coin, or a joking nod to an inside joke. These are things that are meaningful without being spendy. And of course, any gift is elevated with customized packaging.

Give Your Employees the Recognition They Deserve

The example above shows a set of employee recognition boxes we created. Employees were gifted a trip, and we worked with the organization to craft a design that meets their needs and, we think, conveys a sense of place and excitement. We can also create more standard gift boxes for your company, using your colors and branding, or something more unique. 

Whatever your needs might be, Sunrise can help!

Luxury Foil Stamping: Case Study

Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design.  Organizations come to Sunrise Packaging to help design custom gift boxes for their customers and employees to hold a variety of things. Anniversary gifts, holiday mementos, and more are all common requests. The possibilities are pretty endless when it comes to packaging customization. But one of the most universally popular is luxury foil stamping for setup boxes. 

Inherent Message in Luxury Foil Stamping

Luxury foil stamping is a tactic employed by A/Z Corp for the gift boxes we recently created for them. We started with our custom two piece setup box, a style utilized frequently by tech orgs for cell phones, tablets, and items of high value. Using a style associated with expensive items creates a valuable connection in the mind of the recipient. From the snug fit to the non-telescoping lid, it's a luxurious experience to just open the package.

The box is wrapped in black ultima, upon which the luxury foil stamping is inlaid. In addition to looking clean and classic, it feels clean and classic in the hands of the user.  A/Z Corp falls into the category of "another happy customer" with this stylish addition to our packaging library!

Luxury at Every Price Point

Contact Sunrise to learn more about the other ways we incorporate luxury finishing into projects. We understand how different budgets might make you think that it isn't possible to have the level of luxury you want in a finished product. But there are limitless ways in which we can integrate different high-end elements. Every project is unique, and we're confident in our ability to design the perfect box for your needs. 

 

Real Estate Marketing for Millennials

Pew Research says that millennials are just about to surpass the Baby Boomers as the largest living adult generation.  Here's why--and how--it affects your real estate marketing strategies. 

Millennials are defined as those born between 1981 and 1996. The upper end of the generation is reasonably established in their career, and nearly all need a home to lease or purchase. However, here's where millennials differ the most from previous generations: they're much more into the sharing economy, or using vs. purchasing. Look to the popularity of Uber and Lyft, for example, or the ability to Rent the Runway.   Additionally, the average credit score for this generation is fairly low--about 625--so they must qualify for more flexible, FHA-insured mortgage rates. However, despite all of this, 32% of homes are being purchased by millennials.

How Real Estate Marketing Reaches This Generation

Real Estate Express offers these helpful tidbits on how to reach this market most effectively: 

  • Millennials prefer social media and texting for communication - but 75% would prefer that their real estate agent contact them by phone. 
  • Over 90% of millennials rely on the Internet to find and communicate real estate opportunities.
  • While they know they can find the answers to practically anything online, 87% eventually seek out advice from real estate agents

This generation grew up with technology. Maybe not smart phones, but definitely in the era of the home desktop computer and a gaggle of gaming systems. When it comes to real estate marketing, target them on their favorite networks. 

As a real estate agent, you're in charge of a lot when it comes to connecting with prospective buyers and sellers. One way to connect with millennials is to create shareable content. This can be videos, blog posts, infographics, etc that are posted on social media. These types of content of should be "bite-sized," meaning they're easily consumable in a short period. No one wants to watch a 10 minute tour of a house on a shaky iPhone. Create quick cuts of highlights. Or create a slideshow on Instagram. Play with mediums and styles to figure out what works for you and your audience. 

Once you've hooked your millennial customer, remember that this generation relies heavily on the recommendations of their peer group. Take this opportunity to create a unique closing gift using Sunrise Package's custom packaging options. Like the FlashPad Wallet. Or any of our other innovative packaging solutions - just remember to slide your business card inside!

Custom Gift Boxes for All Occasions

While the holidays draw near, anyone tasked with gifting turns their mind toward packaging at some point. While wrapping paper still reigns supreme, there's another option available. A more eco-friendly option, we might add. Gift boxes, especially unique boxes, can be all the decoration a gift needs this holiday season.

Custom gift boxes aren't a new idea, but they've long been the domain of luxury packaging. Think of Tiffany's jewelry, for example. Sparkly diamonds might come to mind, but so does their iconic robin-egg blue box and white ribbon.  In that example, their brand is clear. So much so that a Pinterest marketing effort proclaims, "There is no color quite like this."

 

Customized Gift Boxes

When A/Z Corporation approached us to create custom gift boxes for them, we knew it was an opportunity to build something great. As a company that markets itself as an innovative leader in their field, it was important to match that flair. To match the clean aesthetic of the organization, the set-up box style was chosen. Two piece set-up boxes are often used for high-end electronics, like smartphones and tablets, so there is an implied sense of luxury for the user. 

To enhance the rigid box, we wrapped it in a black ultima. This cover material is rich and gives both depth and contrast when used. Particularly with finishing elements that set it off, like silver foil stamp crowning the package with A/Z Corporation's logo.  Watch the video to get a sense of the unboxing elements.  Minnesota-made packaging at its finest.

While we love this project, there are more things that could enhance it further. A thermoformed insert, or custom foam insert, could add additional protection. And while the rigid two piece setup box is fairly well protected, adding a sleeve to the box adds more real estate for marketing content without ruining the sleek, clean look.  But that's just us working toward perfection.

Custom Gift Box Styles

While the setup box style was perfect for this project, there are many, many other styles of custom boxes that you can peruse to find the perfect one for your product and organization. While you might not initially think of your product as a gift to customers, using a little bit of that aesthetic could bring a new dimension to your brand. Sunrise Packaging creates boxes that can be used as keepsakes.  

It's the time of year when generosity is infectious; give your customers a thank-you that's stylish and attractive. Contact us today for a quote!

 

The Wedding Netbox: Sticking Together Forever

Planning a wedding can be like falling down a rabbit hole. Just when you think you know what you want, you log in to Pinterest and see something that makes you want to change 300 invitations. Short of ignoring Pinterest, bridal sites, and wedding magazines, the best way to stop the wedding-planning-change-ups is to choose what you love the first time around. The other tip is outsource as much as possible. DIY wedding might sound attractive...until you get to the *do*, and from there, it's enlisting every family member and friend you have. Guest gifts are where most brides start to lose their sanity a little bit.  It's hard--darn near impossible, actually--to come up with something that's personalized, meaningful, and valued by every single guest. Well, maybe food, but that's a given. Cut out part of the work: here are some of the most popular wedding guest gifts according to Buzzfeed, and all can be safely housed in a keepsake wedding netbox.

Custom Stemless Wine Glasses

Traditional wine glasses, with those endless stems, are elegant and useful...if you drink wine. Or if you like being fancy with your water.  However, what's great about stemless is that it bridges the gap from overly-fancy to simple juice glass without a stretch.  A simple engraving will forever remind guests of your special day. Or, save the money and put it toward a wedding netbox from Sunrise. We recommend custom die cut foam inserts to keep the glasses in place and from turning into shards. 

Homemade Liqueurs or Homebrew

Liquor is a gift that keeps on giving. It's also a great compliment to the season of a wedding. Consider pairing the season with something seasonal: 

  • Spring: elderflower liqueur
  • Summer: limoncello or margarita mix
  • Fall: apple brandy or liqueur
  • Winter: Irish cream 

Or, if you or a friend does their own homebrew (or you might have a nearby location that will do all the hard work for you, like Minnesota's Vine Park), that's another great option. Bonus: custom labels. 

wedding netbox guest gift

Instagram Coasters

In our social media omnipresent society, Instagram gives everyone the ability to be an amateur photographer. Choose photos that are beautiful and meaningful--like of your childhood home, trips, etc--and not just you and your paramour's duck faces. Custom thermoformed trays, nesting your coasters with thumb holes inside a custom wedding netbox, create the perfect presentation for your wedding guests.

The Versatility of the Wedding Netbox

The whole point of a wedding guest gift is to create something indispensible versus something disposable. It's a way to thank your guests for participating in (what should be) an amazing experience. The archetypal stressed-out bride is one tradition to which you shouldn't adhere. Choose a wedding gift that's simple and expresses your relationship, and work with Sunrise to design the perfect wedding netbox to share it with the world.