Retail packaging is one of the most fun challenges when it comes to box design. The purpose, naturally, is to grab the attention of the intended consumer base. But what's the best method to do so? Is it by adhering to established standards or breaking the grid? What colors, typefaces, textures, etc will appeal to your customers? Do they want a magnetic box lid, or a snug setup box?
Dynamic packaging is a blend of all of these. For example, the setup box is the norm for most tech devices (i.e. smartphones, tablets, etc). But you definitely have a reaction when you see the clean silhouette on a white Apple box, or the metallic lettering on a Samsung device package. There's an artistic quality to it, but it's still functional and within the realm of our expectations.
Retail Packaging with a Bang
Creating an impact doesn't have to completely usurp user expectations. Packaging styles have additional benefits beyond just the visual appeal, and there's a very real functional need for certain design conventions. Like the example to the side.
This box is designed to hold a puzzle, and it's the perfect example of when it's important to stick to conventions and where to deter. What are the user needs for this type of packaging? Well, people generally need to know what kind of puzzle they're putting together and how to put the pieces together. However, where we add a new element is by bringing in a magnetic closure to the box. Most puzzle boxes simply slide together, but the cardboard makes it extra secure and strong. There are no pieces dropping out this box, that's for sure.
To get the attention of your customer base is a top goal (okay, maybe THE top goal). But rocking the boat to the point of capsizing is not. Finding that sweet spot, where your packaging is interesting but not distracting, is part of that. How do you plan to attract your customers? What do you want to achieve with your packaging?
Whether you know the answers to these questions or not, Sunrise can help you get to the next phase of retail packaging creation. Contact our team today!
When I report on a game for this blog, I try to make sure it ticks a few boxes. For one, it needs to have depth; a plot or mechanic of sustenance so that I actually have something to talk about. It needs to be entertaining, for obvious reasons. And, perhaps most of all, there needs to be something noteworthy about the packaging.
The game I played this weekend is called T.I.M.E Stories, published by Space Cowboys–and it didn’t just tick all the boxes, it punched through them. Especially in the packaging department. Calling this game box “noteworthy” is an understatement.
But we’ll get to that in a bit. First, let’s see if I can sum up T.I.M.E Stories. Oh boy.
Stories Old as Time
Describing the story of the game is tricky. Not because the game lacks a plot (the exact opposite actually). In fact, the plot is so deep that half the fun is just making your way through the twists and turns in the story. The premise is that you’re a temporal agent of the T.I.M.E. Agency. So, yeah, it’s a time travel game. Those are rare enough in general, but T.I.M.E Stories is truly a gem. As a time-travelling cadet you are transported back to a time in history to fix some sort of disturbance. In the case of the base game, the destination is a mental asylum in 1927. All you know at the outset of the game is that something is going down and you need to handle it.
Want to know what it is? Tough. For one, the unfolding story is the ultimate mechanic. To spoil that is to ruin the game. And for two, well, my gaming group and I didn’t exactly beat it yet…
That’s right. Our first mission was a failure. But that’s the beauty of time travel. You can go back again and again until you get it right. And, believe me, you’ll want to go back.
If you didn’t guess, T.I.M.E Stories is cooperative. You and your team are trying to unravel the plot together via choices, puzzles, conflicts, and plenty other creative twists that you won’t see coming. As in all games, your choices are still your own and there’s always points of contention with your teammates at some point. But much like variety is the spice of life, competition is the spice of games–even co-op ones.
If you’re thinking But can I ever play again after I beat the story? welcome to the 20 straight minutes I spent in the game store trying to decide if it was worth it. But having played it, I can tell you that answer is a resounding yes. For a number of reasons, actually.
First of All
Good luck beating it on your first run through, hot shot. There are so many twists and turns in the story that even if you do come out victorious on all the challenges your first time through, you still probably missed a lot of side quests and scenarios. If you play again, your goal should be to discover those extra rooms, clues, and items. Or, if you did discover everything, next time do it faster. That’s the whole point of the T.I.M.E. Agency. Trying to achieve that “perfect run.”
There’s a dice-rolling element. I’d call it a combat mechanic, but there’s a lot more gray area in this game than just cut-and-dry combat. The clever and tension-building dice roll mechanic will make any replay a different adventure altogether.
There are more scenarios available utilizing the base set. Currently, there’s 3 available stories beyond the Asylum scenario, each with their own characters, plots, items, and quests. The stories have an end but, potentially, the game is endless.
Though, technically, it is a story-based game, meaning once you’ve played through, you get what’s going on. But much like a good movie you watch again, or a favorite book you come back to, eventually you’ll want to relive the experience.
Of course if you only play to play it once through, it’s very easy to savor the flavor of this game. That’s where the ingenious packaging comes in.
The Story on the T.I.M.E Stories Box
Image: Space Cowboys
I’ll start with the visuals. In a word: perfect. The custom game box is unbelievably eye-catching. Much like Tokaido, it favors the minimalist approach. But T.I.M.E Stories’ box makes Tokaido’s box look like a Jackson Pollack painting. Stark white with a simple, nearly-invisible font that ensures you’ll have to get up close and personal with the box to find out what it is, the biggest visual component is a right-skewed rendering of one of the time travel pods.. A subtle sliver and a hint of things to come. Perhaps my favorite aspect of the outer packaging is the use of both matte and gloss laminations, creating two different textures–one soft touch, one smooth–in conjunction with the crisp turned edges. If you turn the box over or unbox the game itself, that’s when the colors really start to pop. The gameboard itself is beautifully minimalist as well, allowing the beautiful era-appropriate artwork of the cards to shine once the game is in play. The simplicity of the board also lends itself to the replaying of scenarios. New decks, same board.
But that isn’t the ‘ingenious’ part of the game box.
The really cool feature of this box is the custom thermoformed insert. It’s the definition of unique. Not only does it pack the game components away in a very organized fashion (a huge bonus in itself), the molded plastic insert acts as a ‘pause’ feature, kind of like a video game. Specially-labeled and spaced compartments allow cards and tokens to be put away so that if you need to take a break in the gameplay, you can easily pick up where your team left off. There’s your other replay value factor: much like a bookmark in a book too good to finish, you can stretch the hours of gameplay out as long as you like.
Kudos, Space Cowboys. You thought way outside the box, by thinking way inside of it. Most impressive.
As an avid board-gamer and a packaging aficionado, I have to say that T.I.M.E Stories really is all it’s cracked up to be. Exciting story, nail-biting dice rolls, smart mechanics, high-art graphics, and truly unique features makes T.I.M.E Stories a game for the ages. H.G. Wells would be proud.
What did you play this weekend? Keep up with Geeky Goodies’#WhatDidYouPlayMondays hashtag and remember Sunrise Packaging for all your custom game board and game box production needs.
Hi, I’m Mikel and I’m and Indie Board Game Junkie.
In case I need to reiterate: I love board games. From the feel of rigid chipboard game boards, to the smooth turned edges, to their custom box design and packaging, I could stay in a game store all day and lose track of time completely. In fact, last weekend I did exactly that. Twice. The intricate stories and plots fascinate me. The themes game designers choose. Fantasy or sci-fi? Cards or dice? The graphics….
Oh, the graphics….
You could almost say my least favorite part of board games is actually playing them. I mean, that’s the part I lose at. Repeatedly. But that’s just a testament to how much I love tabletop and board games. I want to make one. And until recently, I thought an indie board game was just a pipe dream.
When I first started writing for Sunrise Packaging, I had no idea they made game boards and game boxes. So imagine my utter excitement when I did. I was freaking out, man! Luckily, I kept it cool. Professional. Only a few tears leaked out. Jackpot.
I had been kicking around a few game ideas by then, but it had been a long hiatus since I designed a game. It was a card game called Darwin’s Moths, and it’s still a pretty fun playthrough. But the holy grail–an indie board game–still beckoned me. But it seemed so daunting. Stick to the cards, I told myself. But without any really inspiring ideas, I ended up taking quite the break. But since discovering Sunrise Packaging and being immersed in the physical realities of board game design, I’ve been reinvigorated. I’ve started hunting the white whale again.
So here’s my journey.
I’m pretty far off from a custom board game design, but I’m getting there. And it no longer scares me. When I realized the popularity of the indie board game on Kickstarter, I was emboldened. The majority of crowdfunded tabletop games seem to hit their goal and then some. And now that I’ve seen the practicality of getting my game made, board and all, it feels more real than ever. There’s a lot of steps before then, of course. Prototyping and playtesting, to begin with. This is where I really notice corrugated cardboard playing a huge roll in my personal life.
From cobbling together tokens, game pieces, cards, tiles, and even prototype game boards, corrugated cardboard is essential. It’s durable enough to hold its own, but cuttable enough that I can shape it the way I need it to. It’s recyclable, and customizable. I’m not sure how other startup game developers do it, but I can’t imagine the process without a healthy dose of fluted cardboard.
I guess if I had to make a point, it’s that the idea of making an indie board game feels within my grasp. More than any other passion I’ve pursued. Even writing a book–I thought the hardest part would be getting published. But relatively, that’s the easy part. But tabletop games are so in right now, it’s a great time to make that game you’ve always wanted to make. There are a lot of steps in the process, and hopefully I can share some of them with you as I go.
In the meantime, my custom Legos have arrived! Let the playtesting begin! Stay tuned!