Design Dynamic Retail Packaging

Retail packaging is one of the most fun challenges when it comes to box design. The purpose, naturally, is to grab the attention of the intended consumer base. But what's the best method to do so? Is it by adhering to established standards or breaking the grid? What colors, typefaces, textures, etc will appeal to your customers? Do they want a magnetic box lid, or a snug setup box?

Dynamic packaging is a blend of all of these. For example, the setup box is the norm for most tech devices (i.e. smartphones, tablets, etc). But you definitely have a reaction when you see the clean silhouette on a white Apple box, or the metallic lettering on a Samsung device package. There's an artistic quality to it, but it's still functional and within the realm of our expectations. 

Retail Packaging with a Bang

Creating an impact doesn't have to completely usurp user expectations. Packaging styles have additional benefits beyond just the visual appeal, and there's a very real functional need for certain design conventions. Like the example to the side. 

This box is designed to hold a puzzle, and it's the perfect example of when it's important to stick to conventions and where to deter. What are the user needs for this type of packaging? Well, people generally need to know what kind of puzzle they're putting together and how to put the pieces together. However, where we add a new element is by bringing in a magnetic closure to the box. Most puzzle boxes simply slide together, but the cardboard makes it extra secure and strong. There are no pieces dropping out this box, that's for sure.

Excite, But Don't Upset

To get the attention of your customer base is a top goal (okay, maybe THE top goal). But rocking the boat to the point of capsizing is not. Finding that sweet spot, where your packaging is interesting but not distracting, is part of that. How do you plan to attract your customers? What do you want to achieve with your packaging?

Whether you know the answers to these questions or not, Sunrise can help you get to the next phase of retail packaging creation. Contact our team today!

Creating a Board Game Box: 3 Things to Consider

Thinking about making your own custom board game box? Read this first. 

Sunrise Packaging has worked with a lot of unique projects over the years, but some of the most innovative and excited creators are those who make games. It’s a true passion project. And we hate to see that excitement fizzle out over some of the most common things that game makers miss or don’t consider when they design their custom game board box. custom game board box, custom game board

On the surface, creating game board boxes isn’t an overly complicated thing. But like any packaging project, there are things to consider that an outsider might not think about beforehand. The weight of the packaging materials, for instance. The mobility of the game box. The design and print quality of the box. Not to mention the copy for the box as well. In a way, custom board game boxes aren’t unlike product launch kits in everything they need to accomplish. 

Custom Board Game Box: Choose Your Own Adventure

Things that every game maker should consider when it comes to crafting their own game board boxes. Essentially, it comes down to one thing: plan ahead.

  1.  What’s your budget?
    Knowing what you want to spend can help determine other options. If you want to make money on your custom game, it’s completely necessary to have a budget in mind for what you want to spend on packaging on top of the game production costs. 
  2. How do you want users to interact with the packaging?
    Customer experience is of increasing importance. Not to mention that a great unboxing video could increase sales dramatically.  Sunrise Packaging can help craft boxes with handles and magnet closure as well as custom inserts and printed elements inside the box itself. Get creative, but keep the whimsy in check. Outlandish ideas aren’t always the most sustainable
  3. What will entice buyers?
    You’re browsing online and see a interesting game. You click on it, and read the position description. Alternate scenario: Walking through a store, you see an unfamiliar product. You’re compelled to pick it up and find more about it. How do you decide whether or not to buy it? Make sure to craft content that will speak to buyers and compel them to actually purchase it, not just pick it up for a moment.

Proper planning is the most important part of creating a custom board game box that will sell. These are just three things that you should consider. 

Contact Sunrise Packaging for Guidance

Making your own game packaging might seem more cost-efficient, but it’s not if you have to spend hours upon hours doing it. Leave it to the experts; we’ll leave the game making to you. Contact us today!

Two Piece Game Box

The custom box pictured below is a turned edge package for a family board game named Story. The game is based on pictures and the task of matching them up and creating a story with the photos. The two piece turned edge box uses a variety of paper materials, giving the entire packaging a tactile feeling. The custom features include a matte lamination, debossing, and four color processed graphics. To embody the memory of an old photo box, the two piece setup with a short telescope was chosen. Just by looking at the project, you can tell that every detail and feature of this box was carefully planned and customized accordingly.

Blog Source: thedieline