Retail packaging is one of the most fun challenges when it comes to box design. The purpose, naturally, is to grab the attention of the intended consumer base. But what's the best method to do so? Is it by adhering to established standards or breaking the grid? What colors, typefaces, textures, etc will appeal to your customers? Do they want a magnetic box lid, or a snug setup box?
Dynamic packaging is a blend of all of these. For example, the setup box is the norm for most tech devices (i.e. smartphones, tablets, etc). But you definitely have a reaction when you see the clean silhouette on a white Apple box, or the metallic lettering on a Samsung device package. There's an artistic quality to it, but it's still functional and within the realm of our expectations.
Retail Packaging with a Bang
Creating an impact doesn't have to completely usurp user expectations. Packaging styles have additional benefits beyond just the visual appeal, and there's a very real functional need for certain design conventions. Like the example to the side.
This box is designed to hold a puzzle, and it's the perfect example of when it's important to stick to conventions and where to deter. What are the user needs for this type of packaging? Well, people generally need to know what kind of puzzle they're putting together and how to put the pieces together. However, where we add a new element is by bringing in a magnetic closure to the box. Most puzzle boxes simply slide together, but the cardboard makes it extra secure and strong. There are no pieces dropping out this box, that's for sure.
Excite, But Don't Upset
To get the attention of your customer base is a top goal (okay, maybe THE top goal). But rocking the boat to the point of capsizing is not. Finding that sweet spot, where your packaging is interesting but not distracting, is part of that. How do you plan to attract your customers? What do you want to achieve with your packaging?
Whether you know the answers to these questions or not, Sunrise can help you get to the next phase of retail packaging creation. Contact our team today!