Offset Printing For Your Custom Box Project

When it comes to packaging, most people might not pay much attention to the printing. Whether it's offset printing, or digital, or screen, it's probably not registered unless they're in the business. At least, they aren't noticing it consciously.

While the integrity of a custom box is the most important element when it comes to product safety, design is up next when it comes to drawing customer attention. Appealing to the five senses is a powerful way to create sentiment with customers. Particularly sight and touch.  This is why choosing your printing style wisely is important. And it's why we usually  suggest offset printing. 

What is Offset Printing?

Offset printing is a style of printing that's known for producing the highest possible printing quality. It allows for the greatest detail as well as color fidelity, and it works well with a variety of custom finishes. 

The example to the right is a custom magnet box created for DP Derm. We used offset printing which enhances the spot UV print used on the logo and the wave graphic. While you can't touch it through the screen, the soft touch lamination applied to the offset printed wrap is irresistable. These different features could be used with other styles of printing as well. But when it comes to creating something truly special for customers, it's best to indulge in truly luxurious options. And those options are best showcased by offset printing.

Other Printing Styles for Custom Boxes

We've mentioned some of the other types of printing Sunrise often uses for projects. They include: 

  • Digital Printing
    Faster and less expensive than offset printing, digital printing allows for quick turnaround and allows users to change the modify the output easily. 
  • Screen Printing
    Also called silkscreen or seriography, screen printing is usually used on binders and sometimes on boxes.

These different options all serve different needs, and Sunrise representatives can help you decide which one is best for your project. 

In addition to printing options, the possibilities for finishings is even greater. From foil stamping to debossing and print coatings, there's something to enhance every project. 

Contact Us!

Contact us today to get started on your next custom packaging project!

Beauty Boxes Make Beautiful Packaging

As packaging professionals, we tend to see the beauty in all types of packaging. Others...maybe not so much. However, there's one variety which nearly everyone can agree upon creates appealing packaging: beauty boxes.

When it comes to the retail space, health and beauty packing needs to be ultra-competitive. Health and beauty products have to appeal from the first glance.  Customers have to be drawn to a product. Sometimes that might happen via word of mouth. A friend, or an Insta-influencer, recommends a product. It starts a chain reaction of the prospect looking for a specific product.  In this scenario, packaging is still important in that it has to hook the buyer for that final step of purchasing.

In another scenario, a customer wants a certain result. Longer eyelashes, smaller waistline, smoother skin. They might have a product in mind, or they might not. This is where packaging needs to make the sale. 

Beauty Boxes vs. the Retail Beast

How a brand chooses to project themself is apparent when it comes to beauty packaging. Some take the hard, gritty approach, like an Urban Decay or Kat Von D design. There's an aesthetic at work here, and a projection for customers.

Others, like the example to the side, take a softer stance. 

These custom cigar boxes feature a digitally-printed wrap with soft touch lamination.  The watercolor design is bright and inviting, while the soft wrap allows users to feel calm from the first touch. The logo is done with a silver foil stamp. It pops more than the printed design, but by enhancing and not overpowering. All of these elements contribute towards a singular perception for the product and company as a whole, echoing that delicate personalization.

Features like these help set products apart in the retail space. Knowing what appeals to your customers is a key part of making the final sale. And it's even more effective when the customers might not be able to describe the effect they want, but know what it is. 

Drive Beauty Box Sales

What we love about creating products like these is how it's never just one single feature that makes the packaging. It's the summation of its parts, like how the cigar opening paired with the soft touch creates a mental invitation. The digital printing paired with silver stamping create a delicate kind of branding on the brain, one that entices the prospective customer to learn more.

What features do you employ to drive health and beauty packaging sales? Contact us today to create your next project!

Digital Print Trends 2016

Digital print for promotional packaging

Custom packaging is a pretty broad topic. Does it mean a cardboard box, a plastic wrapper, or a metal briefcase? When designing packaging for a product, the one major element to hit is to choose a design that complements the product itself. Form follows function, at the end of the day.

One way to keep a box customized while also the right fit for the job is to utilize digital printing.

 

What is digital print?

It is what you think it is: a process by which a digitally-stored image is printed directly onto the medium. This shouldn’t sound revolutionary. You might assume most images seen on packaging are digitally-printed. However, when it comes to boxes, t-shirts, or anything printed in large amounts, screen printing is still a more practical process in bulk.

A new press release, however, shows the beauty of going digital. David Luttenberger, global packaging director for the Mintel Group, has made a list of packaging trends for 2016--and right at the top? A focus on digital print.

Luttenberger calls the rise of this technique an evolution, not revolution. Which is true: experts have been predicting a digital boom as far back as 2013. But what digital printing offers is far more versatile than the endless, one-shot screen print process. Screen printing cannot be manipulated on the fly like digital can. With digital printing, you can change ingredients, logos, and instructions with a few changes to the digital source. This allows for smaller runs, or preliminary press versions of product packaging. Luttenberger draws attention to the successful Coca-Cola campaign of including names on their labels. This imaginative marketing would not have been plausible with screen printing.

Digital also allows you to include smaller details for higher-definition. Screen printing works for simple logos, but if you need to include lifelike imagery, digital is the only way to go.

In a nutshell, digital printing gives businesses more freedom. Freedom to try a new look, a new campaign, or a new marketing strategy, without committing to the asset creation or monotony of screen printing.

Will digital finally see it’s boom in 2016? Only time will tell.

Insight to Brand Owners’ Printing Demands

A study by InfoTrends gave insight to brand owners and their opinions toward the printing of packaging labels. The goal of the study was to learn what they want from package and label printing and what they will want in the future. Many of the questions concerned digital printing, however they included more general printing concerns. The findings are as follows:

The study found that awareness of digital printing was 75% of respondents while the actual use of it was much lower.

The top uses for color digital presses lie in prime labels, folding carton, and flexible packaging.

A key factor in the choice of printing methods is now commitment to sustainability.

Brand owners are highly interested in online marketing and interactivity and incorporate that interest with special features in printing.

Finally, businesses that implement different versions of promotions and products will continue to add short runs to their printing and packaging needs.

Read more at Packworld

Advantages of Digital Printing

Digitally printed packaging is an emerging market that is expected to grow from $580 million in 2005 to $6 billion by 2015. There is good reasoning for this forecasted growth. When compared to conventional package printing technologies, digital printing delivers competitive, cost, and environmental advantages. It is also well suited for many packaging applications.

Digital printing can use just-in-time and print-on-demand approaches with shortened setup requirements. Digital press printing also allows for short run jobs for less expensive prices. Variable data printing capabilities also bring great value to businesses looking to add customization and personalization to their package printing.

The environmental advantages are also worth noting in regards to digital printing. According to the Environmental Protection Agency (EPA), packaging accounts for one-third of solid waste in US landfills. As sustainable packaging is expected to grow monumentally in the coming years, it could be a key driver of digital package printing growth. So what are the environmental advantages of digital printing?

On-demand production- Digital printing allows for specification on precise quantities needed in production, eliminating waste and reducing warehousing costs and energy requirements.

Electronic job ordering and submission, paperless workflow, and soft proofing- These processes reduce paper usage and boost efficiency.

Green paper- Recycled paper or paper with chain-of-custody certification that promotes responsible forestry practices works excellent with digital printing and in some cases, can sell for more.

No varnish- Varnish is required for offset printing while adding cost and environmental hazards. Offset inks take 24 hours to dry and harden so it needs a coat of varnish to seal the surface of inks. Digitally printed pieces have a dry and hard surface immediately with low risk of scratching.

Non-toxic glues- These are available for most binding techniques and eliminate the need for ventilation of toxic fumes and waste management issues.

Distribute-then-print- Digital printing lends itself to the least environmentally disruptive delivery because files can be distributed to your print center or partner electronically.

With these environmental advantages along with cost and competitive advantages, it is easy to see why the projected growth for digital printing is so positive. It definitely caters to our fast pace “need it now” business culture.

For more information on digital printing contact Sunrise Packaging!


Printing Options for Paperboard Wallets

Are you looking for a distinctive, space-saving way to package your discs? Maybe you are looking to package a sample disc of a catalog, event, or information about your company? Jewel cases are just one of the available options.

Alternatives to traditional CD casescustom paperboard cd wallet mailers are paperboard wallets. These are also known as CD mailers. These cases can have personalized designs printed on them to give a unique image that your customers will not forget.

Many companies use these CD mailers to send out CD-ROMS or DVDs to their potential customers. They may include a video about their company or what they have to offer. Some are used for catalogs or operation instructions. They could even be party or wedding favors. The possibilities are endless.

These cases are lightweight, which makes it more affordable to ship. While being thin in size, these paperboard wallets are still durable enough to protect a disc from being broken or scratched.

If you want a new way to reach out to your customers, try sending out or handing out discs in digitally printed paperboard wallets. People are much less likely to throw out something of substance that they receive with eye-appealing graphics. If they like it, they may even pass it along to their friends. If you would like more information on customizing your own CD mailer, contact one of our Design Experts.