Financial Industry Marketing: Design the Customer Journey

The financial services sector is teeming with competition. As resources become more stretched, upcoming generations are increasingly aware of how important it is take rein of finances early on in their life. For any organization, marketing and branding is highly important to attracting and retaining customers. But financial industry marketing should also share key elements of the customer journey as well. 

Why should someone trust your company with their money? What kind of returns can they expect, and more importantly, what kind of insight can they expect into the process? What are the important touch points? All of these factors contribute to the customer journey.

Boxes & Financial Industry Marketing

O8 Agency found that financial services companies that invest in their customer journey typically see big returns. To be exact, it's been shown to "...increase marketing-driven revenue by 24.9% YoY, reduce service costs by 21.2%, and reduce the average sales cycle by 16.8%."

One way to invest in this aspect of financial industry marketing is to through brand channels, including packaging options. The example to the side, with rose gold foil against a white background, implements  popular trends. It's chic packaging that speaks to younger audiences, and tells a story all on its own. 

Customers will be drawn to the photogenic aspects of the packaging, and it can be used to house various materials assisting in the customer journey.

Customer Journey Packaging

The customer journey is conceptual versus physical. But at Sunrise Packaging, we can help with the physical packaging aspect of your financial industry marketing. Not every product has to make use of current trends (and, if we're honest, we recommend a more classic look). But that's something we can coach you on through the design process. 

When you're ready, reach out to our team. Talk to you soon!

Luxury Foil Stamping: Case Study

Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design.  Organizations come to Sunrise Packaging to help design custom gift boxes for their customers and employees to hold a variety of things. Anniversary gifts, holiday mementos, and more are all common requests. The possibilities are pretty endless when it comes to packaging customization. But one of the most universally popular is luxury foil stamping for setup boxes. 

Inherent Message in Luxury Foil Stamping

Luxury foil stamping is a tactic employed by A/Z Corp for the gift boxes we recently created for them. We started with our custom two piece setup box, a style utilized frequently by tech orgs for cell phones, tablets, and items of high value. Using a style associated with expensive items creates a valuable connection in the mind of the recipient. From the snug fit to the non-telescoping lid, it's a luxurious experience to just open the package.

The box is wrapped in black ultima, upon which the luxury foil stamping is inlaid. In addition to looking clean and classic, it feels clean and classic in the hands of the user.  A/Z Corp falls into the category of "another happy customer" with this stylish addition to our packaging library!

Luxury at Every Price Point

Contact Sunrise to learn more about the other ways we incorporate luxury finishing into projects. We understand how different budgets might make you think that it isn't possible to have the level of luxury you want in a finished product. But there are limitless ways in which we can integrate different high-end elements. Every project is unique, and we're confident in our ability to design the perfect box for your needs. 

 

Handmade Boxes: The Je Ne Sais Quoi of Packaging

The value of handmade boxes can be immeasureable, but luckily, it's part and parcel of what we do at Sunrise Packaging. 

Crafting value out of a variety of materials takes the talent of many with the vision and trust of our customers. It's truly an honor to be entrusted to bring the desires of our customers to life. And it's not a responsibility we take lightly. Every package we create is imbued with that "je ne sais quoi" or that certain something.  They're unique packaging styles. Attractive boxes for distinguished promotions. To us, it simply comes down to a simple fact: we ensure that quality is present at every level of creation when it comes to our packaging projects. 

That Certain Something of Handmade Boxes

Of course, crafting unique packaging is more than the physical labor of building handmade boxes. There's design work and proper selection of decorative elements. The purpose of the box or packaging helps determine this particular element. For example, our decorative or display kits might look drastically different from the front open boxes in the photos to the side. 

In the example here, the presentation packaging style is evident. There's a magnetic flap to aid in easy opening and viewing of the product. We opted for offset printing and matte lamination for a look that's polished yet functional. These are pieces that take a different skillset than the manual box construction.

Crafting Our Clients' Visions

When a prospective client comes to us with an idea, we can work out specifications fairly quickly. We can leverage our decades of experience to advise on best practices for various industries as well as come up with a sliding scale of costs depending on the elements a client wants to include. But one thing we always bring to our projects is ... well, that hard to describe factor. You know it when you see it, and we guarantee that we bring it to your project. 

Ready to talk more about the hard-to-describe quality you're seeking? Talk to us today.

Sample Kits Speak Up

Finding ways to leverage branding is a goal of marketing divisions across the world. Depending on the product and the organization, this looks different when it comes to packaging. But sometimes, it's nothing less than serendipitous. Like with these sample kits we created for OCA energy drink.

Designing Sample Kits

As you might guess, sample kit design varies widely. Products require different packaging styles, which in turn can inform the variety of options available. Sunrise has experience in accommodating many different factors. While we might not say that the sky is the limit, we can make a lot of things happen. 

But while some features might be compromised, things like color, content and a vibrant presence never need to be. The sample kits we created for the beverage to the side are great examples of this. Food or drink items have special needs that a non-perishable item doesn't. But in this design, we were able to cleanly integrate everything from solid foam for item safety to nutritional information. We're in love with the bright colors and quite literal pop of this particular product design.

Frustration Free Packaging

Frustration free packaging extends to making compromises on your ideas and vision. At Sunrise, we go above and beyond to make sure that your packaging and box design for sample kits is fully realized to the best of our ability. No matter what your budget or market regulations might indicate, we can provide your company with a range of options and recommendations. 

If you've got ideas, we've got solutions. Let's meet in the middle and chat.

Software Company Marketing

Software company marketing efforts should be in alignment with a few things, and packaging or boxing of the physical components should be high on the list. Getting it right takes an understanding of your target market. Customer expectations, needs, and desires can help you decide how to design a software box. Alongside your branding and historic trends, obviously. 

Sunrise Packaging has worked with many software organizations to design packaging for their products. While it might feel like most software is sold as downloads vs physical boxes, there are still some people who prefer the actual box style. These design decisions can also inform your online aesthetic (and vice versa).

Getting It Right: Packaging for Software Company Marketing

Understanding your customer base is the top way to ensure that you're delivering the right box or packaging style. As we noted above, many people are comfortable downloading software packages online. Others are not. Even if it means that the box they're buying off the shelf is empty and only holds a download key inside. The buyer might even have their machines offline for security reasons, meaning that they couldn't download something off the internet anyways. Slow speeds in remote regions or access limits are other reasons someone might purchase the physical software as well. 

For those who are looking for that physical piece of software company marketing, the box is an important landmark for them. They are looking for familiar name and branding, as well as other standardized types of content. Engage with these people to be able to market to them effectively. In the example to the side, you can see how we assist software companies in designing USB drive packaging that keeps their software secure.

Engage With Your Audience

Audience engagement is the key to a lot of business. Knowing who they are, what they want and what problem your product solves for them will give you the empathy necessary to meet to their needs. This also means that you won't overwhelm them with options by providing them with the *right size* the first time. 

When you're ready to talk more about packaging design and options, talk to Sunrise!

Agency PR Kits

Working with agencies is a wild ride. We never quite know where the ideas will take us, and that's especially true when we partner with You Are Here or YAH Agency. A recent project for custom PR kits introduced us to their style, brand, and what they mean by "experience agency."

Industries change with time and technology, and that's especially true when it comes to advertising. Not only is this an industry reliant on finding consumer trends and perspectives, the last decade has brought innumerable changes in the forms of social media, smartphones and more. Being a creative firm nowadays means more than just creativity; there's a role for data scientists, paid search specialists, and of course - experience builders. 

PR Kits & Crafting Experiences

So what is an experience in this context?

Per YAH Agency, crafting experiences connects consumers with products. The actual implementation varies from space to space and product to product, but the end goal is the same: to enhance the positive impact of a product on the public perception. 

In the example to the side, you can see the Coca-Cola themed box we created for an experience at the Dallas-Fort Worth airport.  DFW is one of the busiest airports in the world. With that kind of foot traffic, the potential visibility is massive. These boxes were created to make an impact but also to share products effectively. They are a showcase for shirts, bottles, a map, postcards, and a keepsake. 

What's the Story?

Think of an experience as a story. What kind of story do you want to tell? What products help you tell that story... And what will remind customers of that positive interaction they had with this brand?

Coca-Cola is an interesting brand in that it has instant recognition, but building experiences like these deepen the consumer connection. We're a fan of helping to craft these kinds of experiences. When you're ready to chat more about the kind of story and experience you want to craft, reach out to our team

How to Work the Magnetic Flap Box

Magnetic flaps on their own are used widely not only in packaging. Binders often use a magnetic flap for closure, as do some styles of journals and books (Bibles are probably the most common). Even some purses use magnetic flaps to ensure tight closure. The magnetic flap box is also increasingly popular, and that's in part to the versatility--and universal delight--of magnets.

It starts with the traditional hinged cigar box. The overlapping hard cover, with magnet, is the additional feature that elevates a simple box into something a little more. While the magnet is the *connecting* piece, so to speak, other elements can take your simple box to the next level.

The Magnetic Flap Box in Action

In the example to the side, created for CME4Life, you can see some of our favorite options at work.

First and foremost: the magnetic flap. It allows for a seamless design from top to bottom, creating a continuity for the eye to follow. It continues as the user slides their finger under the flap to open, revealing the product in full.

This digitally-printed box also features vivid colors. Sunrise can ensure color-matching with this process so that your logo and brand recognition are never compromised in the printing process. It's also laminated. Lamination can enhance colors as well as create another tactile touchpoint for users. This particular example uses matte lamination, one of our favorites. It makes the box as a whole soft to the touch, smooth, and adds a layer of protection to the piece.

Other Magnetic Flap Box Options

This magnetic flap box is just one example of many that Sunrise has handcrafted over the years. Other features which we think make this style of packaging especially pop include:

  • Custom inserts
    In short, inserts keep packaging neat and products safe. Made to order for every project, we can ensure that our custom inserts will fit to perfection.
  • Thermoformed trays
    Sunrise has a custom tooling department that means no delay or travel between workshops for your packaging creation. Thermoforming is a great option to highlight product features; it's literally like a little stage for your items!
  • Personalized foil stamping
    One of the most popular options out there. Foil stamping is a striking customization option that immediately creates a sense of luxury for any package.

And this is just scratching the surface of what's possible with packaging customization. Contact Sunrise today to design your project!

Designing a Custom Game Box

Playing games is something that goes back to the beginning of sentient beings. Ok, I don’t *know* that, but we can assume that once beings started being able to think complex thoughts, they were able to become bored. And out of boredom comes attempts at relief, right? That sentiment has endured for ccustom game box, custom game board, customized incentive games for boosting productivity in businessenturies. There’s evidence that ancient Romans played tic-tac-toe; Anne Boleyn was quite adept at chess; and in modern times, a simple word game on cards can take the world by storm. It’s no wonder that board games and card games are among some of the most funded Kickstarters.  A custom game box is a great way to draw attention to your Kickstarter as well as spread the word about your product.

Ad Magic CEO Shari Spiro (recently profiled in Bloomberg) knows a thing or two about designing a custom game box. Her company has created packaging for the understated Cards Against Humanity and the more crass Poop: The Game, to name a few. Here are a few considerations for those getting ready to design a custom box for a Kickstarter board game or card game.

Considerations For Your Custom Game Box Design

  1. Have a plan
    Don’t pull a number out of thin air when it comes to packaging costs.  The goal is to make money, obviously, so think critically about what you want to sell for, and we here at Sunrise can help provide options from there.
  2. A little whimsy is doable
    Crazy custom game packaging abounds on Kickstarter, and not all packaging companies can handle the most extreme. Remember, while outlandish ideas are great to grab attention, they’re not always sustainable. Keep the whimsy to the design, the content, and the game itself.Custom Game box, two piece rigid game box, custom game box
  3. Leverage your network
    Spiro has her favorite vendors and producers to accomplish the challenges that customers place in front of her. Game makers can also reach out to the other people they know who are working to create games, or Kickstarter campaigns, and capitalize on their lessons learned.

Board games and card games are among the most ambitious projects on Kickstarter. They require a varied skillset: creative, logical, ambitious, not to mention entrepreneurial. Crowdfunding is still something of an emerging model, with clear successes and failures as far as projects go. Do your due diligence when it comes to packaging your product. It can help attract funders in the early stages, and it’ll garner new customers as your product launches.

What’s in a Printing Technique?

While it's true that you shouldn't judge a book by its cover, the adage doesn't quite extend to product packaging. Packaging makes a first impression and a lasting one at that. It's what might draw someone to your product, and draw them back again. Choosing the right printing technique plays a key part in making an impression (pun slightly intended).  

At Sunrise Packaging, the printing techniques which you can use include:

Printing techniques not only enhance design, but lend a tactile quality to packaging. Who can see an embossed design and not run their fingers over it? By appealing to multiple senses, it enhances the user's experience with your product before they've even opened it up.

Debossing printing technique example

Embossing and Debossing Printing Technique

Embossing and debossing are similar processes with opposite effects.  While both involve a mounted plate making impressions, embossing produces a raised impression while debossing creates a depressed impression.  Both techniques give the final product some texture, making the packaging irresistible to fingers running over the design.  The example to the left shows debossing; note that either can be used in conjunction with foil printing.

Foil Stamping Printing Technique

As noted above, both embossing or debossing can be used with foil stamping for an impactful, striking image.  Known as hot foil stampers, foil stamping machines use heat to transfer metallic foil to a solid surface. As a permanent process, it's popular for products with longevity: luxury keepsakes, like the Minnesota Vikings package to the right, branded items for photographers, or any business which needs to make their mark.

Foil stamping printing technique
Silk screening printing technique

Silk Screening / Screen Printing Technique

In silk screening or screen printing, a stencil forms open areas of mesh that allow ink to transfer to the material. A roller then rolls across the stencil, forcing ink into the desired space. This method, possibly familiar to you from custom t-shirt designs, is usually employed on boxes (like the Kentucky Derby example) or binders. 

Print Coating Printing Technique

Print coatings not only enhance but also help protect the design. The coating can protect against the effects of repeated use, extreme temperatures, moisture, things that threaten the integrity and longevity of a box, binder, or other type of packaging.  There are several types of print coatings. Each come with their own pros and cons; check out some of the options below, or chat with an expert for recommendations based on your needs!

  • Overprint varnish is the most cost efficient type of print coating.  It provides a mild shine and some protection. 
  • Aqueous contains protective sealants yet is environmentally-friendly as it is water-based. It's fairly glossy, per the example, and won't yellow over time.
  • Laminates has two options: film and liquid based. They're very effective in protecting from water and provide wipe-able surfaces. 
  • UV Coating is liquid-based and applied/cured by UV lamps. Its main advantages include the highest gloss out of these options, better clarity and higher abrasion/rub resistance. 

Contact a representative to find out which options fit your product and your budget!

Nifty Netbox PopUp Palettes

In honor the recent release (and soon-to-be sold out) Urban Decay Through the Looking Glass eye shadow palette, I decided to revisit the original Alice in Wonderland palette (though note that these are not Sunrise products). What I love about these palettes is, first and foremost, the eye shadow selection. Urban Decay is super pigmented without feeling heavy or weighty, making it easy to vary the intensity. Secondly, the packaging for these palettes is always fun and interesting. The magnetic closure, or netbox, as Sunrise calls them, adds an interesting element. It helps ensure that what lies beneath that top flap stays secure and accessible for days to come. The drawer feature is one of my favorite features. It’s great to pull it out, see all the colors at once, and formulate your blending plan.

alice in wonderland netbox urban decay

Courtesy of Urban Decay

Alice in Wonderland vs. Through the Looking Glass Netbox

The obvious precursor to Through the Looking Glass. The original Alice palette netbox takes obvious inspiration from the original illustrations for Alice in Wonderland. Whimsical mushrooms swirl around the mirror in the pop up portion, the caterpillar looms over Alice, and it’s basically a must-have for literary Alice memorabilia fans and collectors. This was one of the first palettes for which I popped the $60, and the one that made me a convert.

As one of those people, the fact that there are no original shades in this palette isn’t as much of a bummer as it would be others.  That might sound surprising, but Urban Decay is notorious for re-purposing older shades in palettes. But it can be frustrating, so it pays to do your research prior to investing in a palette. From a purely financial standpoint, it’s a steal to get 16 eye shadows, two mini eyeliners, and a mini primer potion for that price. Buying each individually would run around $200. Granted, these are smaller than you would buy individually, but still it’s still a better deal.

through the looking glass urban decay netbox

Photo courtesy of Bustle.com

On the other hand, Through the Looking Glass makes up for it. With 20 new shades and a great design, this netbox delivers in more ways than one. One frequent offenses of the pop-up palettes is that they tend to skew toward the glittery-shimmery side of things, but there’s a good amount of matte shades for change. Another deviation in this palette is the organization of colors. They’re organized into columns according to character. Depending on how creative you are, this might make blending easier or feel limiting. I tend toward the former.

What’s your favorite palette and why?