We often think of a sample kit as a way to introduce people to a new product. But sometimes, it's part of a strategy to reintroduce folks to a brand.
Bose is a well-known brand (to put it mildly). Words like quality and innovative are synonymous with their products. But in recent years, an increase in competition has led them to rethink their strategy.
Sample Kit Design
You're getting ready to listen to some music - what are you using?
There are a few choices these days. Maybe you said Air Pods, or Beats by Dre. Pods, buds, or over ear headphones, there's no lack of options nowadays for music. This is where Bose opted to revitalize their marketing strategy, and worked with us to create a sample kit for their flagship product.
The sample kit we designed with them is a cigar style box with soft Nuba wrap, popping with 4 color printing in their trademark brand. The die cut sleeve teases a glimpse of the color, and adds a pop of flair to the kit. Overall, the effect is classic and enticing.
Where a Sample Kit Fits in an OmniChannel Campaign
Sample kits play an important part in any omnichannel marketing campaign. They're the perfect point to pull together the messaging and graphics utilized via media outlets. By balancing branding and marketing, sample kits can be used to reach influencers, the target market, and beyond, all while reinforcing a brand built on high quality products.
Creating custom boxes for Bose is an important project on a big stage. But at Sunrise, we bring our A game to projects of every size. Are you looking to revitalize your brand? Whatever the scale, we can help. Give our sales team a call to get started.