One of Mexico’s most renowned tequila producers, Casa Herradura, has refined its primary and secondary packaging for their high end añejo Selección Suprema tequila. This packaging is intended to reflect the craftsmanship and authenticity of the product. The earth-tone gift box has a bi-fold opening and represents the tequila brand’s iconic horseshoe. The bi-fold panels of the box displays the written story of the tradition of handcrafted, aged tequila in American white oak barrels. Along with the box packaging, the glass bottle include small label additions that also demonstrate high-end appeal. The new packaging was designed by Johnny Cardenas, design director for Brown-Forman. This new package recently began to ship out to distributors and is currently available for purchase.

Sources: PackWorld

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