A medical device launch is a huge undertaking for a lot of reasons. Normal products (or those in non-regulated industries) are also not a small project, but they are usually subject to their own timelines and without the risk that comes with medical devices. A medical device is subject to Food and Drug Administration (FDA) review. It's potentially a big impact on budget, staff and project timelines, in addition to the general uncertainty that accompanies any launch process.
It's a lot. But not impossible. Sunrise has extensive experience with these types of device launches that can make the process a bit easier and a bit more transparent.
Device Launch Packaging
Transparency and the FDA might sound like a joke. But with a little pre-planning, it can help make the device launch process a lot easier. Launch Team Inc. provides these four steps to help manage this process:
- Design a product launch timeline that incorporates price point and application novelty consideration
- Create the device launch plan with contingencies for anything unexpected (and accompanying communication schedule to make sure everyone involved has clear expectations and insight into the status)
- Create and follow a documentation plan which allows managers to control documentation costs while delegating work/resources appropriately, track progress of product development and customer-centered deliverables (like packaging)
- Design the customer plan - what training documents and programs need to be in place for sales, customer service, and more to help customers understand, purchase, troubleshoot and maintain the device
Successful Launches Require Planning
A successful medical device launch takes a lot of planning and thorough communication strategy. But is possible to unload part of the process by partnering with organizations who understand the process.
Sunrise has worked on packaging for many medical device launches, creating kits that speak to different customers and regions. Contact our sales team when you're ready to benefit from our experience in the medical packaging industry.