Marketing kit design is one of our favorite things at Sunrise Packaging. While they go by different names depending on the industry and organizational history, if you're looking for information on an advertising kit, media kit, etc, the same principles can apply.
Generally speaking, these types of presentation packaging are geared toward information sharing. Whether it's about sharing your brand, your business, or otherwise, it's the best way for any company to control the narrative.
Universal Principles of Marketing Kit Design
Information sharing utilizes a few basics that should be standard in any marketing kit. Here are some suggestions to help determine your content from Xtensio. And while you focus on that piece, we'll take control of the package design.
- Overview and summary. Make sure that you provide a cursory overview of your company in plain language that a news or media outlet can replicate in their format. Check this often to ensure that the contacts are current!
- Press releases with milestones and accomplishments. Let your track record speak for itself. Include information on accolades received alongside major mentions of your company's growth.
- Consider visualizations. Graphs showing market share, charts of organizational reach, any way that you can cut down on words and show your meaning can amp up your marketing kit.
Creating an Iterative Media Kit
Don't forget to keep your marketing kit and related materials updated with new contact information as well as with any new awards or mentions. These are materials that should be designed as interchangeable over time, as they probably change frequently and should be as current as possible. But the container for these materials is what should be designed as malleable as possible - and that's where we come in.
At Sunrise, we have decades of experience in creating marketing kits. From three ring binder style to front open boxes to portfolios and beyond, we can help you decide how to create a packaging design that will stand the test of time. And the test of new information.