As discussed in earlier blogs, new packaging can lead to an increase in sales. However, sometimes it’s hard to know what path to take in terms of innovation. Here are a few tips from Peter Renton’s article in Packaging Digest that discuss different innovative options along with some real world examples.
Create a Reusable Package
Pom tea is unique in design, and exceptionally eye-catching. Renton’s article discusses the truly original design:
“The boutique beverage market is mature and extremely competitive, so you might think there are few really new ideas when it comes to packaging. You would be wrong. POM Tea has created something truly different. For a start the product itself is different – it is tea infused with pomegranate juice. But it is the packaging that is remarkable; the drink is packaged in a regular tall drinking glass with a lid and a clear shrink wrap label. It says on the label: Remove the label, keep the glass.”
Add a Little Extra to Your Packaging
Renton’s article points out Amy’s pasta sauces, specifically that “it looks like the way your grandmother would package it, and you can’t go down the aisle of pasta sauces without noticing it.” Fans of Amy’s products would agree. All of their packaging is simple, usually with appetizing pictures. And their products for a gluten or wheat-free diet are exceptional.
Merge Two Packaging Concepts
Renton also discusses the Anheuser Busch bottles. Wow – what a great idea to make a beer bottle out of recyclable aluminum! From being a brand that is known for being less exotic than others, they have certainly stepped it up in the class and style factor! It would not be surprising if these bottles lead to new customer sales.
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