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I consider custom designed clear plastic clamshells provide an enormous advantage for retail packaging solutions. I think it speaks to people that your package has nothing to hide. Your product is there for the world to see and your customer can see the product and not feel like they have any expectation to be disappointed by misrepresentative contents.
Clamshells provide safety and visibility that are designed specifically to product are frequently custom made with inline thermoforming manufacturing. Plastic material is roll-fed in to the former and takes shape of the Teflon coated aluminum tool that is being applied. Clamshells often are very cost-effective and usually have easy to open functionality that provides a great custom packaging solution.