The boxes here are an example of minimal branding and packaging design that we found on thedieline.com. Made for a London based accessories line for the Sartor Resartus label. A simple design that is clearly marked with the brand is trending with packaging and retail branding. By leaving clean white space on the design of these two piece boxes, the eyes of the consumer are instinctively drawn to the label and promotes brand recognition. The design approach for this packaging piece was to exude the idea of timelessness with classic use of black and white. The hard cover, turned edge boxes create a professional and rigid home for the line of accessories and extend their brand representation even after purchase. With high end, custom retail boxes, branding is made easier because quality packaging sticks around longer. Consumers are able to reuse this box, maybe even as storage for their new accessories!
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