Innovative Health Care Kits for Innovative Products

Medical research and development is an exciting field. Even as a packaging company, it's interesting to see what new products are coming, and how we can best create packaging to meet the product needs. One recent project that was particularly interesting was with Stryker. We worked with them to create health care kits for their biodegradable subacromial balloon spacer, the first of its kind.

“We are extremely excited about the clearance of InSpace because it provides a new surgical option for surgeons to address their unmet MIRCT needs in the shoulder continuum of care,” said Matt Moreau, Stryker’s Sports Medicine Vice President and General Manager. “We are committed to the advancement of shoulder arthroscopy, and InSpace offers a unique opportunity for us to better partner with our customers on their clinical objectives to improve patient outcomes around a very challenging pathology in the shoulder.”

Stryker Health Care Kits

This product is considered a pretty important medical breakthrough and a "game-changer:"

“Current strategies treating massive irreparable rotator cuff tears often present a challenge to surgeons and may require long and frustrating rehabilitation processes for patients,” said the lead investigator in the clinical study, Dr. Nikhil Verma, M.D. “The results of the study demonstrate the InSpace balloon is a ‘game-changer’ and presents a shorter, less invasive option that may enable sustained, clinically meaningful improvements in shoulder function and symptoms.”

Being able to create the packaging for this important product was a huge opportunity for Sunrise, and we're immensely proud of the result.

This packaging product contains a foam insert to hold materials in place. It also acts as a kind of protective barrier, especially important for products that have endure transit and potentially harsh temperature conditions. In that regard, we also went with digital printing for the outside of the box. The colors are robust and will keep their vibrancy over time. 

Medical device projects require a high degree of flexibility and customization. Sunrise is pleased to be able to offer high quality in response for products over the years. And that's not a brag, it's a fact. When you're ready to work with the best on your heath care kits, reach out to the Sunrise team!

Medical Demo Kits

Demo kits have many functions, but at the heart of their purpose, it's about selling a product. Getting the attention of a customer, supporting the sales team, showcasing the product, and custom design? All of these purposes should be embedded in the design of your demo kit. 

But what happens when the target audience for your demo kit is highly specialized? And the packaging needs for your demo kits requires a bit more scrutiny to meet international and federal regulations? Luckily, at Sunrise Packaging, we have plenty of experience with this type of demo kit creation. And, we can probably guess exactly the industry you're referring to: medical and healthcare.

Demo Kits for Healthcare

Sunrise has literal decades of experience working with a wide variety of medical device manufacturers, healthcare products, and more that are subject to similar regulations. Demo kits are a little different, as they need to support the sales team a bit more than B2C packaging might.  But the changes are easy to integrate, especially once companies know the right strategy. 

In the example to the side, you can see a recent project we did on the Isolator Synergy EnCompass Clamp.  This particular style of custom medical packaging is a unique approach. You can see that the box itself creates a literal kind of stage for the product. The top flap opens to reveal not just the product but additional supporting content. It's premium packaging that showcases the clamp as well as assists sales with the custom design and printing.

Medical Packaging Sales

Sales in any industry take specialized knowledge, and goes to the next level with medical products. Sunrise is flexible enough to go with the flow and detail-oriented enough to not miss a single requirement. These projects can take time to get it right. Work with a team that knows what to expect (and can even prep for extra considerations as well).

Ready to work with the best? Contact Sunrise today!

Custom Medical Kits

Medical kits can have many uses and intentions. A dental emergency kit has, naturally, a different intent than an AED, right? But they can both be called medical kits. 

At Sunrise Packaging (located in Blaine, Minnesota), we create USA-made boxes and packaging pieces that can meet any medical kitting needs. Our custom in house production style ensures every box is high quality. And creating custom foam inserts, or thermoformed packaging, is just another day for us. From dental to defibrillator, we can cover products across the spectrum. 

Designing Medical Kits

A medical kit provides an opportunity for an interesting intersection of needs. Balancing the high standards necessary for satisfying industry regulations with aesthetics is something in which we excel. Check out the project to the side. 

These digitally-printed magnetic closure boxes were a project for a local dentist's office. They hold custom dental work. With soft print lamination on the outside and balanced color scheme, they're pretty to both behold and literally hold. These boxes are proof that form doesn't have to cede functionality. And vice versa. Basically, we believe that useful things can be aesthetically pleasing as well.

Meeting You in Your Field

While this particular project is an example for a local dentist, it's hardly our first foray into medical kits. Sunrise has been in business for decades. And we really love the chance to show off our array of in-house specialities. This means that we can be a one-stop shop for medical packaging. We can craft thermoformed blister or other kinds of packaging to custom foam inserts to keep your product secure. Then design a box with a safety lid and hard edges that is still appealing to the eye.  Check out all of our medical packaging in recent history for more ideas.

Ready to talk packaging for the healthcare field? We're ready!

Medical Device Launch Kits

A medical device launch is a huge undertaking for a lot of reasons. Normal products (or those in non-regulated industries) are also not a small project, but they are usually subject to their own timelines and without the risk that comes with medical devices. A medical device is subject to Food and Drug Administration (FDA) review. It's potentially a big impact on budget, staff and project timelines, in addition to the general uncertainty that accompanies any launch process. 

It's a lot. But not impossible. Sunrise has extensive experience with these types of device launches that can make the process a bit easier and a bit more transparent.

Device Launch Packaging

Transparency and the FDA might sound like a joke. But with a little pre-planning, it can help make the device launch process a lot easier. Launch Team Inc. provides these four steps to help manage this process: 

  1. Design a product launch timeline that incorporates price point and application novelty consideration
  2. Create the device launch plan with contingencies for anything unexpected (and accompanying communication schedule to make sure everyone involved has clear expectations and insight into the status)
  3. Create and follow a documentation plan which allows managers to control documentation costs while delegating work/resources appropriately, track progress of product development and customer-centered deliverables (like packaging)
  4. Design the customer plan - what training documents and programs need to be in place for sales, customer service, and more to help customers understand, purchase, troubleshoot and maintain the device

Successful Launches Require Planning

A successful medical device launch takes a lot of planning and thorough communication strategy. But is possible to unload part of the process by partnering with organizations who understand the process. 

Sunrise has worked on packaging for many medical device launches, creating kits that speak to different customers and regions. Contact our sales team when you're ready to benefit from our experience in the medical packaging industry.

Designing a User Friendly Medical Kit

Designing a medical kit takes a bit more expertise than some of our other markets. The regulation guidelines, considerations for the design of closure and security, and more make these projects not for the faint of heart. But at Sunrise, we've created many healthcare and medical packages over the years. We're certainly not new to the nuance of medical boxes. 

However, each project does present new challenges, depending on the intent of the product and the parent company. Budget, intended audience, and more all play a part in how we approach the design and construction of each custom packaging job.

Medical Kit Features

It's important not to forget that, behind all the regulatory and instructional content, a medical kit is a marketing piece. The specialty healthcare industry has no small amount of competition, which means even the smallest features can give you a competitive edge. Look at elements that will please your intended customer. Things you should consider include: 

  • Ease of opening 
    How easy is it to open the medical kit? It's a fine line between something that is too easy, and something that is manageable for aging fingers to manipulate. If your kit is meant to be accessible by the baby boomer population or by Gen Z, how you think about the closure will change. 
  • Transportation security and ease
    Does the box insert need to be padded or kept cool? Is this going to contain something weighty or light? Would handles make it easier to carry, or cut outs? Consider what specifications will need to be included upfront for an easy design and construction phase.

These are just two aspects that can have a big impact on construction timeframe and budget. Once you have an idea what the packaging needs are for your medical kit, Sunrise can start working up a quote. 

Future-Proofing Medical Packaging

Like all packaging industries, medical packaging is subject to trends. However, by taking the time to consider all scenarios and use cases for your target audience, you can help future-proof your healthcare boxes to an extent. We know nothing lasts forever. But if it can withstand a bit longer on the market without heavy modifications, it's more efficient for your budget and your time. 

Let us help guide you through all the aspects of medical kit design. Our team is ready and waiting for your partnership!

Medical Device Box Considerations

Packaging design isn't as straightforward as it seems. And that can be a huge issue when dealing with products in a highly regulated industry, which is why designing a medical device box can require all-hands-on-deck at times. 

That's not to say that it's always an emergency. There are simply a lot of things that can go wrong or put a hold on the packaging design and box manufacturing process. However, there are a few things that can be done to avoid time-consuming and expensive mistakes. 

Avoiding Medical Device Box Mishaps

These tips come from our experiences and those of others in the industry. The importance of every product arriving to market safely and securely is our number one goal. But if we can help the process go a little more smoothly... Well, check out these tips:

Get the Final Device to Us ASAP
And the sooner, the better. Last minute design changes that affect how the product will fit in the packaging mean a lot minute of important changes for us. We need to know the weight, dimensions, texture, anything and everything about the device to create the best possible packaging solution. 

Design "Inside Out"
By"inside out" we mean start with the immediate protection layer. A medical device box is more than just an outer shell. Usually, they require a foam insert or thermoformed tray. On top of that there might be a sleeve, and then the final outer box. The best way to know whether or not you need all of these pieces is to start with the the most precious part - the device - and work outwards. 

Run Packaging Decisions Past All Stakeholders
When you consider the hierarchy of your company, and make the assumption that *those* people are your only stakeholders, it's another possible space for mistakes. Make sure that you've chatted with more than just your CMO, CFO, and other c-suite folks, like the people in shipping who will need to send out the package. Sterilization experts who can attest to the integrity of the packaging. And who is going to actually receive this medical device box? Can they access the device quickly if it's a life-saving instrument? Does the recipient need to have agile, nimble fingers to coax it open? 

Considering All Aspects

With our decades of experience in the field of packaging in Minnesota, we've seen a thing or two. Contact us for your next medical packaging need!

Sample Box for the Medical Industry

The sample box, as some might know it, has changed dramatically over the past few years. From a broad point of view, sample boxes have been pushed aside by subscription boxes. Subscription boxes compile a variety of samples from companies. They then pass them on to consumers... And usually for a price. 

But sample boxes aren't completely gone. They're just much more focused. For example, check out this sample box we created for a customer in the medical industry.

Designing a Pharmaceutical Sample Box

The medical and pharmaceutical industry has extra considerations that other types of sample boxes don't. However, that doesn't affect the base structure of the packaging, and they can still follow the same general best practices. 

This particular sample box utilizes our mag box as a base layer. The mag box, or magnetic box, is one of our specialties at Sunrise Packaging. The front flap is the magnetic piece that holds the box securely shut, and also adds a little extra surface for the marketing content.

A sample box needs to speak for itself, and that's best accomplished through the finishing details. The entire box is wrapped with a gloss lamination, and the digital printing allows for depth and subtleties in the color.

Sample or Subscription Box?

If you are trying to decide if it makes more sense for your organization to create a sample box or participate in a subscription box, there are a few factors to help make the decision. The industry matters, of course, and what regulations will allows. Also take stock of how customers should interact with the product, and what you want their first impression to be. In most cases--especially for medical or pharmaceutical products--a sample box is the way to go. 

No matter which style of packaging you select, Sunrise can partner with you on any style. Contact our team today!

2020 Trends: Smart Packaging

Smart packaging, also known as intelligent or active packaging, is an emerging term for packaging that is more interactive in some way. Imagine a prescription container that can tell you when it's getting low, or automatically send an order to refill itself. Or another package that can automatically dispense the proper dosage. 

There are subtle differences between these three types of packaging, but they equate to the same thing: how can the circle of our increasingly interconnected devices grow to encompass healthcare packaging as well?

Active & Intelligent: Key Aspects for Smart Packaging

While the examples above seem far-fetched, we're closer than it might seem. Innovators are working through methods which utilize familiar technologies, like Bluetooth and NFC (near field communication), to find new ways with which our medical needs interact with our various devices. These have been used in packaging for some time, but technology is refined and integrated, new uses emerge. 

At the heart of all these endeavors, though, is the patient or the user. Researchers in this field have to ask, What does the end-user need? How can this best serve them? Smart packaging needs to be active and intelligent to provide the most good. It needs to be intuitive and integrated into not only devices owned and familiar to the user, but amenable to how their mind works as well. 

Looking Forward

Sunrise Packaging has yet to create smart packaging on the level described above. Demand isn't quite there yet. Not to mention it's relatively cost-prohibitive and time-consuming to product on a large-scale at present.

But there's no doubt that the trend toward integrated smart devices is not slowing down. Demand and expectations will grow, and eventually the constraints around this type of packaging will become more manageable.

 

Out-of-the-Box Medical Packaging

In every genre, there are certain tropes. These are the stereotypes or scenarios we expect to see. When we think of horror movies, we all know the looming masked figure who can easily catch up with running victims despite never seeming to change their slow, ominous gait. When we think of cheesy romance novels, there's a shirtless man embracing a tiny blonde while his muscles bulge out of his skin. And, a little less scintillating, we have certain ideas when it comes to medical packaging. 

Medical packaging has its own set of tropes. For example, think back to the last healthcare device you saw. Chances are it met some of these stereotypes: 

  • Clean, minimal design with majority white background
  • San serif text in blue or green (in color theory, these colors are seen as calm and serene - a vibe that's welcome when dealing with health) 
  • Easy-to-open 
  • Soft touch lamination

There are certainly more we could include, but these are probably the most common. It's not to say there's anything wrong with these features. In fact, most medical packaging tropes exist to calm the consumer and put them at ease. When we know what to expect, things feel more manageable. But manageable doesn't have to mean boring.

Medical Packaging Doesn't Have to Look Like Medical Packaging

Boring is a subjective term, but we're willing to bet that no one would assign that label to this recent project. 

This project was developed for a medical packaging partner to hold documents. And while it doesn't overtly overthrow many of the stereotypes we associate with medical packaging, it does subvert them just enough to hold the interest of the user. It uses the white and blue color palette, but the bright mustard accent adds a hint of modernity and fun to the package. It also uses an easy closure device, but it's more than the standard paper slide we see so often.

The latch, along with the handle, add a layer of accessibility that sometimes gets overlooked in more affordable medical packaging styles. It's a box that's loaded with extras, and that showcases the brand at the same time as functionality. 

Brands Can Speak Louder Than Words

Medical packaging is usually subject to a number of regulations and requirements, which is one reason that many healthcare organizations opt for "safe" versus "unique." Customers know what to expect, and frankly, it's cheaper to recycle designs and utilize familiar tropes. 

But as the above example shows, there's value to be found outside of the "safe" zone. When there's an opportunity to showcase a brand alongside a functional design, it's not an opportunity to pass up. Learn more about how Sunrise can take a safe project and turn it into an opportunity. Contact the team today!

Medical Packaging for Education

Medical packaging can be a complicated subject. At Sunrise Packaging, we've done our fair share of creating unique boxes and packaging solutions for medical projects. We're always looking to expand our horizons, and we recently wrapped up a project on a new avenue for medical packaging for us: education. 

Launch Kit for Learning

Medical Coding Academy helps students prep for their Medical Coding National Board Exam. They came to us with a need to create a new prep kit for their students. We jumped at the chance to create these bright, engaging pieces of medical packaging. Typically, when we hear about medical packaging, one of the first concerns is what regulatory information needs to be included. It's a refreshing project that allows for more creative freedom. 

And we definitely looked to leverage our creative freedom here. We began with a custom magnet box and added a foam insert and clear, plastic pocket for the materials and products that it would hold.  The outside has a matte lamination and offset printing to ensure the vivid colors will resist fading. 

As we mentioned before, we love the colors and vibrancy of this design. 

A New Design for Medical Packaging

This kind of medical packaging puts a new spin on things. The educational aspect sends a slightly different message, particularly with the use of colors, avatars and bright content: this content will NOT be boring! And aren't those the words all of us want to hear when it comes to learning something new? 

Engaging, bright and vivid are words educators strive to hear applied to their work. Wouldn't it be great to apply them to medical packaging more often, too?

When your industry is facing a packaging challenge, check in with the team at Sunrise to help resolve it. Chances are, we might have a few ideas. Talk to our team today!