Luxury Marketing for Real Estate

Selling luxurious homes requires luxury marketing tactics. Packaging is an unavoidable part of this strategy. Don't believe us? Here's the proof. 

In March 2022, the Luxury Market Report shares that the home has become a big preferred spend for Americans. Assumed to be tied to the pandemic, with safter-at-home messaging in place and people having more time to invest in their lives, the market is hot with no signs of slowing down. And neither does an important part of the home buying population: HNW home hunters, or high net worth home hunters. 

Those individuals classified as HNW have a net worth of over $5 million. As their net worth grows, and more and more people reach HNW status, their desire for luxury homes increases.  Accordingly, the need for a high level of knowledge, security and safety comes along with it. Simply put, a plastic folder with keys and papers simply won't do for this clientele.

Luxury Marketing Packaging

In the example to the side, you can see a recent project we created with Sotheby's International Realty. Sotheby's is a name synonymous with class, quality and, of course, money. And anything that bears their name needs to live up to those standards. 

This custom magnetic box will be used for closing papers. Not only does it provide safety and security for sensitive documents, but it turns them into a gift. With matte lamination and spot UV cover, this is a box worthy of presenting. And one that the HNW population will value for its craftmanship as much as for what it carries. On top of these features, this is USA-made packaging, right here in Minnesota, the heartland. While Sotheby's commands a global presence, it's great to think of these boxes heading out across the world to luxury homes.

Taking the Plunge with Sunrise

Whether your target market is HNW or not, luxury marketing principles can be applied to all levels of real estate sales. Working with Sunrise Packaging, you'll learn the basics of what you need to know to make informed decisions. And we can always steer you toward the best decisions. Whether you are looking for trendy, timeless, or other factors in your real estate packaging, we got you. 

When you're ready to learn more, reach out. Our team is ready and waiting!

Unique Product Promotion Packaging

Standing out in the crowd is the goal of all packaging. Whether it's on a retail shelf, in a sales presentation, or even on a shelf in an HR office, Sunrise works to create a custom solution for every project. And that's why when it comes to product promotion packaging, we get a little extra excited. 

Some projects allow us to flex our creativity a little bit more. Product promotions usually fall into that category of projects. The goal isn't just to the catch a wandering eye. It's to generate excitement, to resonate with customers, and make an impact. We love a challenge at Sunrise, and this recent collaboration with Ben and Jerry's allowed us to dig deep!

Fun Product Promotion Ideas

Mint Chocolate Chance is the newest flavor by Ben & Jerry's. It's inspired by Chance the Rapper's love of mint ice cream and brownies.  With this background, we knew we had to bring our A game to this packaging. Here are some of the principles we brought to this project that can be applied across product promotion packaging: 

  • Convenience
    Convenience means that you care for your customers and their time, and in turn increases loyalty and retention.
  • Special unboxing experience
    This magnetic box creates a great experience - opening and closing!
  • Compelling story within brand messaging
    Collaborating with an icon like Chance the Rapper is a great opportunity for Ben & Jerry's to expand their exposure.
  • Creativity
    These boxes are designed to look like old school VCRs. We love the color palette and the scuff free matte lamination.

What principles do you use to govern product promotion?

Strategize, Improvise, and GO

Prior to designing, it's important to narrow down the options first. This is where strategy is key. Knowing your market and overall aesthetic is the first step. 

Next, allow for a little improvisation. What elements could surprise your audience in a good way? What kind of design would attract and retain customers?

Once you know the direction you want to take, Sunrise can take the lead. Product promotion packaging should be fun. And that's something we definitely stand behind. Reach out to learn more about Sunrise and our design principles!

Foil Stamping & Decorative Finishing Options for Boxes

What draws you to a package? Is it the design, the contents... Maybe the shiny foil stamping on top?

Ah-ha! We understand completely. 

It's an instinct, maybe. Like raccoons, crows, and Tamatoa from "Moana," humans are drawn to shiny things. Luckily, at Sunrise Packaging, we have no shortage of shiny embellishments to add to your custom packaging project. 

But, like with most decorative elements, it's best to exercise moderation. A little bit can go a long way. Here are a few of the options you can think about using in your next unique packaging collaboration with us. Follow us on Instagram to see our latest examples of some of these printing options.

Learn More About Foil Stamping & Printing Options

  • Foil Stamping
    Foil stamping is the application of pigment or metallic foil, often gold or silver, to paper where a heated die is stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper.
  • Print Coatings
    With a print coating, you protect your graphics from exposure to moisture, extreme temperatures, and the everyday effects of repetitive use.
  • Debossing
    An image such as a logo, a title, or other design is heat-pressed into the surface of the paper with a heated die, creating depressions rather than raised impressions as in embossing.
  • Embossing
    Embossing involves the creation of an impression by placing the dies in contact with the stock under high pressure. Embossing will give your packaging a unique look and texture.
  • Screen Printing
    Silk screening (Screen Printing) is a technique where the printer uses woven mesh to support an ink-blocking stencil.

What's Your Favorite Decorative Element?

The list above barely scratches the surface of how Sunrise can use these different techniques in unique and special ways to enhance your project. Some elements can be combined, others can be done in varying colors for maximum impact, or add gravitas in a monochromatic approach. Honestly? It depends on the customer and the packaging. 

Let us size up your custom project needs and make some recommendations. When you're ready, reach out to our sales team!

Branded Beauty Packaging Design

Branded beauty packaging is a fun industry with whom we enjoy working. Ok, to be honest, we really enjoy all industries with whom we work. But health and beauty packaging tends to stretch our creativity a little bit more. Brands know that they need to appeal to a niche customer base (Real Simple does a great job breaking that down). And this is a base that takes design and looks very seriously. 

 

Branded Beauty Packaging: Creative Colure

When we talk about packaging design with the health and beauty industry, it's about creating something beautiful inside and out. The unboxing experience is just as important as the outside of the box.  This is something we could understand immediately with Creative Colure. In their own words, 

Creative Colure is an all-in-one cosmetic box designed with convenience in mind for those who are short on time but are looking for a top notch face beat.

We worked with them to create a custom flocked foam insert to meet their needs.  And the outside of the packaging is digitally printed, ensuring a vivid first impression, with matte finishing for a soft, decadent feel.

Beautiful Packaging, Inside and Out

When a customer can honestly say that your products are beautiful from all angles, it's a great compliment. But it's just expected in the health and beauty packaging world.  

Leverage our decades of experience in this field. We love to learn more about products and design needs, and exercise our mind muscles to create the perfect branded beauty packaging for your products. Contact Sunrise Packaging today!

 

Creative Packaging in Higher Education

In higher education, first impressions matter. A lot. And that's why it's one area where creative packaging can pay off in a big way. 

Honestly, it doesn't matter if it's students arriving on your campus for the first time, or parents searching your website. Maybe it's prospective marketing materials, or the new student checklist. The truth of the matter is that students have a lot of choices when it comes to their higher education. Transfer is easier than ever, and with so many schools battling for enrollment, you can never really be sure who's trying to recruit your students. That's why higher education should consider every communication to students a marketing communication. It's also where Sunrise Packaging can help you out.

Our FlashPad Wallet: Creative Packaging All Wrapped Up

At Sunrise Packaging, we're innovators in our field. The FlashPad Wallet is a popular choice for many institutions, but don't let it fool you. This little wallet is completely customizable. From the colors, content and beyond, it's the perfect choice for flashdrives, cards, or any other type of collateral you want to share with current or prospective students. 

In the example to the side, this Northwestern University collaboration hosts videos for different programs. Finding ways to differentiate yourself in the higher education market is an important part of any marketing strategy. And in our experience, creative packaging that is eye-catching and useful wins every time.

Show Students They Matter

Most money goes toward recruiting students, which is a smart investment, of course. However, retaining students deserves some consideration as well. Keep your students engaged and invested in your institution. Crafting creating packaging that's geared toward them is a great tool.

Are you ready to talk to us more about the FlashPad Wallet or another type of custom box? We're listening!

Business Development Tools

When you hear the term "business development tools," your mind probably veers toward apps or technology. Like Slack, a spendy CRM, or things like that. And, truth be told, that is usually what people mean by business development tools.

But there's a hidden, second level to implementing these tools. It's not just enough to spend money on the CRM or a large Slack presence. Your team needs to know how to use them effectively and efficiently. There needs to be a larger presence that ties them all together. And it's those overarching themes and connections that can utilized and distilled into your organization's branding and packaging styles. 

Packing Up Business Development Tools

Let's think about the main things that tools aiming to develop business do: 

  • Target decision makers
  • Build relationships
  • Organize efforts
  • Add value

Packaging can aid all of these efforts. In the example to the side, you can see a recent project for an investment company. This is an example of high end marketing. Design and content aside, the purpose of the box is, quite literally, all of the key points that business development tools aim to do as well. They target decision makers and build relationships via a high quality tactile experience. They organize content and efforts, and help direct questions, inquiries and more to the proper channels supported by tech tools. And finally, this style of packaging adds immense values to interactions. The physical impact of your company in someone's office is immeasurable.

Designing the internal processes to support a business--and selecting the best tools to support it--is a big task. It requires a deep understanding of how your business operates, how employees interact, and how customers are best served. Packaging can help support those efforts in multiple ways, and Sunrise can help broker that support. 

When you're ready to dive in and learn more about what targeted packaging efforts can look like, reach out to our team!

Custom Bag Tags for Team Sports

As a Minnesota-based company, we take hockey pretty seriously here. Other youth sports are important as well, but hockey is kind of our thing. And having the proper equipment--and having it labeled it correctly with custom team bag tags--is a key component. 

Bag tags might seem like a random piece of team equipment to bring the forefront. But when you're in a locker room with 20 other kids, with identical bags and gear and jerseys, having some piece of personalization is important for order. 

Team Spirit in Custom Bag Tags

Adding tags to team bags keeps equipment in order, but also adds in another factor to cultivating a team atmosphere. Team organizations can utilize bag tags for a variety of uses. It's not just for their equipment but an overall marketing strategy. Being able to utilize a logo and colors across a team, an organization, a tournament, or some other association gives a greater sense of connection. It's a badge of pride for many athletes and their parents. Not to mention, it's also the perfect swag for tournament gift bags.

In the example to the side, you can see the custom bag tags we've created up close. Some of them are focused on a tournament, others are teams. Both can be personalized with names and numbers. Sunrise can implement any content you want to utilize on your personalized tags, as well as any colors or fonts you provide. 

On and Off the Ice

Custom bag tags are a great addition to any team regalia set or tournament swag bag. They can be used on equipment or even on luggage or any thing that could use labeling. We're a big fan of these types of projects (well, we love all our projects, TBH) but being able to support youth sports has a little extra special feel to it.  If you are looking for an inexpensive add-on for your youth sports team, custom bag tags are the way to go. Reach out to learn more.

Special Edition Boxes for Musical Artists

Creating special edition boxes for music artists is a project that doesn't come around every day. At Sunrise, we love the opportunity to bring a little heart and soul to the world. And helping artists bring their visions to life is a great way to do that. 

Musicians bare their souls through their music. Packaging might sound like a way to mask that vulnerability. A literal way to cover up, if you will. But the right partnerships will yield complementary results.

Collaborating on Special Edition Boxes

When we work with an artist or label on creating special edition packaging, we need to know the same things we need for every project. Budget. Dimensions. Desired customizations. But there's an extra level of care that comes into play - we're talking about the physical manifestation of a person's soul, right?

In these subscription special edition boxes that we made for Walker Hayes, we collaborated with Smack Songs. These boxes held unreleased music alongside handwritten notes, a custom beanie hat, and more unique things designed to appeal to the heart of his fandom. Walker Hayes has only risen in fame since this project, and we know his first loyal fans are along for the ride with these special mementos.

How Would You Style Limited Edition Packaging?

Owning special edition boxes is a badge of honor amongst true music fans. Supporting an artist they love, and feeling like they've been thanked in return, is part of the magic that these kinds of boxes can bring. It doesn't matter if you're a country singer, a heavy metal band, or a classic cellist. Fans--your fans--will love any kind of insider wink you can give them. Which is why a limited release package is the perfect way to say "thanks for your support."

Sunrise Packaging has put together special edition boxes for many artists over the years in different genres. We know the basics of what a good box needs, and we'll rely on you to bring your best and brightest ideas. Ready to collaborate? Talk to our team today!

Giveaway Packaging Helps Promos Perform

Promotional and giveaway packaging is a great way to show customer appreciation. Because if there's anything customers like more than winning a contest, it's receiving a prize that exceeds their expectations. One of the most cost effective ways to do that is to invest in the packaging and box design. 

Crafting unique packaging is a great investment for companies of any sizes. It increases brand recognition and recall impact. Not to mention it practically guarantees that the prize will be shared on social media, which is why giveaways are such common parts of influencer campaigns. When people see your prizes, you want to make an impression. Do it with your packaging.

Building the Perfect Giveaway Packaging

Contrary to popular belief, the perfect promo box does exist. And--good news for you--it's a repeatable formula.

  • Highlight your brand's personality. Quirky and fun? Luxurious and posh? Include those elements in everything from color choices to fonts to content.
  • Communicate particular aspects of your business through design. Chances are the giveaway is targeting a specific population. How can you leverage other products to market to this population?
  • Design giveaway packaging that stands out. No plain cardboard boxes, please. 
  • Consider the swag. There's the main giveaway, of course, but what else?  What does the cushion material look like, can you throw in any other branded items, etc?
  • Edit the inserts. Whether it's a thank you card (with hashtag featured prominently), coupons or otherwise. 

Voila! You have your perfect promotional packaging.

And Just Like That...

Giveaway and promo packaging is a big project, especially when it's being created alongside running a contest of any sort. But it doesn't have to be a painful project. The key is to partner with a company who knows how to create the packaging you need, at a price that fits your budget, and with a timeline that coordinates with your contest. And, well, we think know just the company. 

Sunrise Packaging has a long history of creating giveaways and helping with promos. We can build packaging is impactful, ships well, and with all the possible options you can think of. Contact sales today to learn more.

High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!