Luxury Marketing for Real Estate

Selling luxurious homes requires luxury marketing tactics. Packaging is an unavoidable part of this strategy. Don't believe us? Here's the proof. 

In March 2022, the Luxury Market Report shares that the home has become a big preferred spend for Americans. Assumed to be tied to the pandemic, with safter-at-home messaging in place and people having more time to invest in their lives, the market is hot with no signs of slowing down. And neither does an important part of the home buying population: HNW home hunters, or high net worth home hunters. 

Those individuals classified as HNW have a net worth of over $5 million. As their net worth grows, and more and more people reach HNW status, their desire for luxury homes increases.  Accordingly, the need for a high level of knowledge, security and safety comes along with it. Simply put, a plastic folder with keys and papers simply won't do for this clientele.

Luxury Marketing Packaging

In the example to the side, you can see a recent project we created with Sotheby's International Realty. Sotheby's is a name synonymous with class, quality and, of course, money. And anything that bears their name needs to live up to those standards. 

This custom magnetic box will be used for closing papers. Not only does it provide safety and security for sensitive documents, but it turns them into a gift. With matte lamination and spot UV cover, this is a box worthy of presenting. And one that the HNW population will value for its craftmanship as much as for what it carries. On top of these features, this is USA-made packaging, right here in Minnesota, the heartland. While Sotheby's commands a global presence, it's great to think of these boxes heading out across the world to luxury homes.

Taking the Plunge with Sunrise

Whether your target market is HNW or not, luxury marketing principles can be applied to all levels of real estate sales. Working with Sunrise Packaging, you'll learn the basics of what you need to know to make informed decisions. And we can always steer you toward the best decisions. Whether you are looking for trendy, timeless, or other factors in your real estate packaging, we got you. 

When you're ready to learn more, reach out. Our team is ready and waiting!

Foil Stamping & Decorative Finishing Options for Boxes

What draws you to a package? Is it the design, the contents... Maybe the shiny foil stamping on top?

Ah-ha! We understand completely. 

It's an instinct, maybe. Like raccoons, crows, and Tamatoa from "Moana," humans are drawn to shiny things. Luckily, at Sunrise Packaging, we have no shortage of shiny embellishments to add to your custom packaging project. 

But, like with most decorative elements, it's best to exercise moderation. A little bit can go a long way. Here are a few of the options you can think about using in your next unique packaging collaboration with us. Follow us on Instagram to see our latest examples of some of these printing options.

Learn More About Foil Stamping & Printing Options

  • Foil Stamping
    Foil stamping is the application of pigment or metallic foil, often gold or silver, to paper where a heated die is stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper.
  • Print Coatings
    With a print coating, you protect your graphics from exposure to moisture, extreme temperatures, and the everyday effects of repetitive use.
  • Debossing
    An image such as a logo, a title, or other design is heat-pressed into the surface of the paper with a heated die, creating depressions rather than raised impressions as in embossing.
  • Embossing
    Embossing involves the creation of an impression by placing the dies in contact with the stock under high pressure. Embossing will give your packaging a unique look and texture.
  • Screen Printing
    Silk screening (Screen Printing) is a technique where the printer uses woven mesh to support an ink-blocking stencil.

What's Your Favorite Decorative Element?

The list above barely scratches the surface of how Sunrise can use these different techniques in unique and special ways to enhance your project. Some elements can be combined, others can be done in varying colors for maximum impact, or add gravitas in a monochromatic approach. Honestly? It depends on the customer and the packaging. 

Let us size up your custom project needs and make some recommendations. When you're ready, reach out to our sales team!

Classic Cigar Boxes

Classic cigar boxes are one of the most popular styles of boxes that we produce. While other styles come and go with the trends, cigar boxes persist. And no, we're talking about actual, vintage cigar boxes!

(Although, to be fair, those do hold their value well).

 

Why Everyone Love Classic Cigar Boxes

Cigar boxes have that je ne sais quoi factor going for them. They're immediately recognizable as a product, and intuitive to use for the majority of folks. With a simple top flap opening, cigar boxes are highly accessible. Most people can open them without issue, and without any annoyance. I think we can all think of a time or two when we've had to massage the lid off a new cell phone box, right?

In addition to being easy to use, classic cigar boxes are easy to decorate. For us, at Sunrise Packaging, that can mean a lot of things. We're thinking about what kind of printing to use for the box. If there's a certain feel to apply to the finishing. And finally, the literal ornamentation. Embossing, debossing, the list goes on. Cigar boxes lend themselves well to a variety of finishes, which means that customers have a world of customization opportunities at their fingertips.

The Classics Never Go Out of Style

Rigid chipboard for durability. Flip top for easy access. And virtually unlimited options for finishing touches? There's a reason we love creating unique cigar boxes with our customers, and these are a few of the reasons. A universal crowd pleaser doesn't come along everyday. But it's something we experience a lot with this packaging style. 

Find out more about what makes cigar packaging styles so great. Our team is ready to learn more about your product, and if this is the right approach for you. Contact Sunrise today.

Top Shelf Tasting Kits

As COVID-19 sweeps through communities, and vaccine rollout continues, people are taking their time in coming out of their homes. Creating experiences that customers can enjoy in the comfort and safety of their homes are still desirable. Marketing strategy is shifting accordingly. You can see it new, emerging products, like these tasting kits we created for Keeper's Heart

Custom Packaging Project: Tasting Kits

Keeper's Heart is a distillery local here in Minnesota. It's an American-made whiskey, getting ready to release their flagship product. This custom magnetic box, or magbox, is customized for their top shelf customers. The foam is crafted to hold the bottles safely and securely, and in a particular order. This is presentation packaging of the highest order. Everyone who opens this package will be immediately introduced to both the distillery and their product. We see it as a chance for the distillery to guide customers from taste to taste.

We worked with Keeper's Heart to develop the content for inside the box, which walks them through a tasting in their own home. Topped off with their logo in black, these tasting kits convey a sense of what it might be like to visit the distillery.

Designing Tasting Kits At-Home

Tasting kits for consumption at home aren't a new concept. But it's definitely something that's becoming more popular. 

In addition to working with distilleries, we design packaging for vineyards and beers, as well as top shelf spirits. Liquor packaging is an interesting beast. To get customers to pick it up, it has to speak to them. In order to meet this market, we partner closely with the vendor to figure out what the needs are. Sunrise then provides consulting on what will work based on the consumption, shelf space, and any other considerations. 

If you are interested in designing tasting kits for your customers or fan base, Sunrise can collaborate on a dynamic experience. Reach out to our team today to begin!

Special Edition Boxes for Musical Artists

Creating special edition boxes for music artists is a project that doesn't come around every day. At Sunrise, we love the opportunity to bring a little heart and soul to the world. And helping artists bring their visions to life is a great way to do that. 

Musicians bare their souls through their music. Packaging might sound like a way to mask that vulnerability. A literal way to cover up, if you will. But the right partnerships will yield complementary results.

Collaborating on Special Edition Boxes

When we work with an artist or label on creating special edition packaging, we need to know the same things we need for every project. Budget. Dimensions. Desired customizations. But there's an extra level of care that comes into play - we're talking about the physical manifestation of a person's soul, right?

In these subscription special edition boxes that we made for Walker Hayes, we collaborated with Smack Songs. These boxes held unreleased music alongside handwritten notes, a custom beanie hat, and more unique things designed to appeal to the heart of his fandom. Walker Hayes has only risen in fame since this project, and we know his first loyal fans are along for the ride with these special mementos.

How Would You Style Limited Edition Packaging?

Owning special edition boxes is a badge of honor amongst true music fans. Supporting an artist they love, and feeling like they've been thanked in return, is part of the magic that these kinds of boxes can bring. It doesn't matter if you're a country singer, a heavy metal band, or a classic cellist. Fans--your fans--will love any kind of insider wink you can give them. Which is why a limited release package is the perfect way to say "thanks for your support."

Sunrise Packaging has put together special edition boxes for many artists over the years in different genres. We know the basics of what a good box needs, and we'll rely on you to bring your best and brightest ideas. Ready to collaborate? Talk to our team today!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Premium Brand Refresh or Rebrand?

Let's talk about brands. And specifically, a brand refresh. 

Before we dig in too deep, let's clarify the difference between a refresh and a redesign. As Creative.Co writes:

A brand refresh is a makeover for your company... Think of it like a personal makeover ... a better haircut, up-to-date outfit, and new shoes that transform how a person is perceived. It's the same with your brand.

Rebranding can be a complete redesign... A transformation, a new identity and brand system for the same name. And with the new logo design—fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.

While rebranding might in the cards for your company, it's not something that can be implemented overnight. Many organizations opt for the refresh - and refresh, and refresh - ultimately landing a little further away each time. 

A brand refresh seems straighforward enough. Update the stylesheet for the website, update the brand logos wherever they appear, etc. But for things that are a little less dynamic or harder to change--like boxes or custom packaging--the refresh isn't quite a straightforward.

Applying a Brand Refresh to Packaging Options

If it's not in the budget to completely toss the old packaging and buy new that corresponds with the refresh, there are options available. Much of it depends on the type of packaging in which you have invested. 

For example, stickers or new wraps are quick, easy ways to hide an old brand. You can also work with our team to look into new finishing options that can help disguise the old brand in different ways. We've worked with companies that leaned in completely to their brand refresh by designing a customer-focused experience that included new packaging encompassing the old packaging. 

Ultimately, it's up to your company and your budget with how far-reaching you want to take the packaging refresh.

Update Your Brand, Update Your Packaging

A brand refresh needs to extend across your entire portfolio to be effective. It can cause confusion and dissonance to see different logos, colors and other attributes for the same company. We know it's a big decision for any company to make. But when it's time to update, Sunrise Packaging can help you make the transition as seamless as possible!

Branded Boxes for Luxury Real Estate

The real estate market is one of the most subjective markets out there. From trends in color and design affecting if a home feels *dated* to the literal supply and demand of housing, a realtor needs to have capital-h Hustle if they want to make a name for themselves. And that goes double for the luxury real estate market. There are plenty of tools out there, from social media to branded boxes, that can assist realtors in this end goal. But it takes practice and in-depth understanding to wield them well. 

The New Toolbox: Branded Boxes & Tik Tok

Yup, you read that correctly. Tik Tok has emerged as a tool for realtors to move high end real estate

As more and more brands work through the noise and are able to keep up with the swiftly-changing Tik Tok trends, they also need to be able to stick in customer's minds beyond the smartphone. Branded boxes are a great tool for several reasons.

First, luxury branded boxes literally emulate the realtor brand. If you're looking to create a persona that conveys high-end living, a branded box should be high on the to do list. Photographable and highly shareable, it's an opportunity for unlimited exposure. Secondly, using your branded box as a thank you gift to your buyers or sellers ensures that, in addition to the content marketing piece, you're also going to be talked about with their circles. 

It is possible to tap into influencer marketing tactics without engaging with full-on influencers. By creating and sharing things that others will, in turn, share, the impact snowballs. Start an avalanche with your branded boxes from Sunrise Packaging. We've worked with countless luxury brands and know how to create high end packaging. Even on a budget. 

Reach out today!

Packaging the Fan Experience

When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience?

Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Minnesota, we might never live down jokes about the noise level of the Metrodome and terrible sightlines. However, take a look at US Bank Stadium or Target Field, considered one of the ballparks in the nation. We've upped our game, and the team staff have worked to create unique experiences for every attendee. And it's possible to to convey that same kind of experience even off the field. 

Boxing Up a Fan Experience

Designing a package to share the experience of live sports is a tall order, but it's one we enjoy. We recently worked with Diamond Arctic Ice on the project to the side. This was no ordinary off-the-field experience. 

This company created a Game Day Experience Kit for Iowa Hawkeye fans. It's a cocktail kit, tailored to the nth degree. It holds glasses, hats, and their flagship product: ice. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It's a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.

Interim Fan Fun

While we're home and waiting out coronavirus, fans have been hard pressed to find the right fit when it comes to sports. Whether the winter brings another bubble or otherwise, you can still package up the fan fun and send them something to brighten the season. Reach out to us today to talk sports!

Financial Marketing Kits

Financial marketing, for any organization, is about building trust with your customers. As your organization looks to the future at upcoming generations, it pays to know what their expectations are. 

For example, millennials are coming into their own (financially speaking). They're the ones generating capital, the potential homebuyers and investors, and the audience most in demand for financial organizations. How are you marketing to them effectively? How are you sharing values and relating to them?

Financial Marketing for Every Institution

Relating to a generation of people is a tall order, but there are some universal techniques that can help you connect with millennial marketing tactics. According to Digital Authority, millennials are looking for specific things when they're choosing financial services: 

  1. Incentives
    Introductory offers and better incentives than their current institution are surefire draws. 
  2. Awards and savings
    Offering awards and saving them money on fees or other things is key to marketing to millennials. 
  3. Digital services
    92% of millennials pick their institution based on the digital services they offer. Basically, if they never have to physically set foot in a place, the better. 

Additionally, millennials are big on personal referrals. Knowing someone who has had a good experience (and is willing to talk about it) is a great way to generate interest and business. One way that an organization can do that is by producing Instagrammable moments, like these marketing kits we created for Fifth Third Bank. 

In these financial marketing pieces, you can see how Fifth Third integrated their brand into the design not only by the using their color palette, but by customizing the boxes' interior tray and magnetic flap. We love how this piece is bright and bold, and best of all, prominently features the financial organization. 

Creating pieces that a customer wants to photograph isn't always the most intuitive process for financial services. Luckily, though, it is an area we have some experience in. Partner with Sunrise Packaging to start marketing to the Instagram generation. Contact our team today!