Custom boxes or packaging are the best way to catch the eye of a customers. If your product is new to the market, unique packaging is practically a necessity. We offer a variety of cool packaging concepts, but some places take it to another level. Sometimes eco-friendly, always creative, these packages are the serendipitous results of marketing and manufacturing.
Full disclosure: we can’t personally make any of these boxes (and trust us, you don’t want to suffer through our baking skills). Sunrise Packaging focuses on custom rigid boxes, designed to high standards with luxurious finishing touches. While the products below definitely bring a unique vibe to presentation packaging, Sunrise products always convey luxury.
Our favorite out-of-the-box custom boxes are…
- The Pizza Box Pizza
Vinnie’s Pizzeria in New York is reinterpreting sustainability. Their pizza box pizza is, literally, a pizza within a box made of pizza. You can eat your box, then eat the pizza. Our only question: do you get to choose the flavor of the box? (UPDATE: the flavor is non-negotiably their personal Sicilian style).
Courtesy of Vinnie’s Pizzeria
- Come Home Gazpacho Andaluz
The quandary of how to carry multiple bottles easily and without occupying both hands has been tackled in the liquor world, but not so much in other food and beverage arenas. Gazpacho Andaluz answers that question with this box. It’s a one-handed operation with proper weight distribution. We’re loving the minimal, yet iconic, design. Sunrise doesn’t use these types of materials. Our focus is on higher-quality and resistant types of packaging, but this is definitely a custom design.
Courtesy of Come Home
- Nude Jr. Strawberry Milk
Milk comes from cows. Strawberries come out of the ground. Put them together, and the packaging is what you get. If drinking out of a strawberry-inspired udder is weird, don’t worry. The opening is at the top. While Sunrise does do custom plastic packaging, this isn’t one of them.
Courtesy of Nude Jr Strawberry Milk
- Sapore di Nonna Pasta
Pasta. One of the few foods that’s completely scalable in how it’s prepared, and enjoyed equally by poor college students and those in higher tax brackets. It’s delicious. Not in our wheelhouse, but fun. This product includes pasta and the spices to enhance it, but here’s the catch: it’s actually an invitation to Sapore di Nonna’s launch party.
Courtesy of Breno Cardoso
While all of these custom boxes are unique, there are several other aspects that went into their creation and design. Each one houses not only a product, but embodies the brand as well. The best custom boxes are the result of collaborations, both internally and with vendor selected to create it. As one of the premiere creators of custom boxes and packaging in Minnesota, Sunrise Packaging works closely with clients to develop quality products that reflect the organization.
Sunrise Packaging works closely with clients to create memorable experiences. Rather than the above, though, we use other methods. Like foil stamp packaging, thermoforming, and turned edges, to name a few. What do you want to convey with your packaging?
You already know that presentation packaging is a big deal. As a protective vessel, as the first thing a customer sees, as a storage device, now more than ever, a box is more than a box. Luxury packaging has its own voice. Maybe it screams from the shelf, or maybe it whispers. Either way, it is the draw of the proverbial “cover” that reals consumers in.
Artwork is the most basic step. Breathtaking visuals can draw the eye, while the simplicity of an elegant font can breathe value into a product simply by exuding charm. But if you’re looking to go one step further, the next logical step is tactile. A unique cover material can make all the difference. As simple as a silky soft-touch lamination or as complex as as textured snakeskin, an exotic wrap material is hard to put down. When a customer actually gets a product into their hands, that’s a good chunk of the battle. And if there’s something that feels soothing to the touch, well, that battle turns that much more in your favor.
But what’s the next step after that? The next evolution? We have touch and sight covered, what about the other 3 senses?
Marketing experts already know the key to selling is engaging as many senses as possible. You see this in every commercial and print ad. But now it seems the marketing world is taking things one step further. Targeting the consumer in the store, at the moment of decision, with multi-sensory triggers. Infant supply aisles that waft of baby powder, beach-scented swim trunk sections. Some of these innovations are already in play–but if you can’t control a particular stores marketing trends, then will the future of packaging include these extra sensory upgrades?
Imagine it. Wine packaging laced with the buttery notes of a fine cabernet. A tree-trimmer that smells like fresh-cut grass, or the air before a summer storm. With presentation packaging, these experiences aren’t far off. Packaging is all about innovation, and nothing is more innovative than an engaging, interactive experience.