Collaborative High End Boxes

High end boxes are a highly collaborative process with our customers. What might be appropriate shifts from industry to industry, and product to product. While there are some elements that are consistent, other aspects will vary widely. 

But of the elements that are persistent, our recent collaboration with Toyota on a series of employee recognition boxes are great examples. These boxes utilize classic design elements with minimalist features. Plus, they have a great purpose. They hold the itineraries for employees who earned a corporate travel reward!

High End Boxes for High End Employees

We've written before on the incredible incentive that is employee recognition in any form. But travel is really a next-level reward. Cash is too easily spent on non-reward items (paying bills or paying down debt, for example). Not everyone needs a new watch or a golf bag. But travel is an experience, a bank of memories, and creates a well of goodwill. 

So designing these high end boxes for Toyota's employees was something that not only made us feel great, but something that really made us want to create something special to enhance every aspect of this recognition program. Wrapped in black senzo paper with a gold foil stamp, every inch of these boxes feel luxurious. The simple design is classic and timeless, ensuring that these boxes will still be usable and desirable long after the trip ends. 

Some customers have expressed concerns about obtaining the materials for luxury boxes like these. And all we can really say is this: it depends. Timeline, budget, and other considerations have always been factors in projects, and this is just one more thing.

Overall, we don't feel that there's been a huge impact in our ability to deliver quality and quantity of our products. However, if you do have a concern, we are all ears.  There are plenty of modifications we can make in the event of a supply issue, and there's always a multitude of options to explore. From design to finishing to delivery, Sunrise (Blaine, Minnesota) is dedicated to customer satisfaction. 

If you're ready to talk more about crafting high end boxes for your needs, we're ready. Contact our team today!

Foil Stamping & Decorative Finishing Options for Boxes

What draws you to a package? Is it the design, the contents... Maybe the shiny foil stamping on top?

Ah-ha! We understand completely. 

It's an instinct, maybe. Like raccoons, crows, and Tamatoa from "Moana," humans are drawn to shiny things. Luckily, at Sunrise Packaging, we have no shortage of shiny embellishments to add to your custom packaging project. 

But, like with most decorative elements, it's best to exercise moderation. A little bit can go a long way. Here are a few of the options you can think about using in your next unique packaging collaboration with us. Follow us on Instagram to see our latest examples of some of these printing options.

Learn More About Foil Stamping & Printing Options

  • Foil Stamping
    Foil stamping is the application of pigment or metallic foil, often gold or silver, to paper where a heated die is stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper.
  • Print Coatings
    With a print coating, you protect your graphics from exposure to moisture, extreme temperatures, and the everyday effects of repetitive use.
  • Debossing
    An image such as a logo, a title, or other design is heat-pressed into the surface of the paper with a heated die, creating depressions rather than raised impressions as in embossing.
  • Embossing
    Embossing involves the creation of an impression by placing the dies in contact with the stock under high pressure. Embossing will give your packaging a unique look and texture.
  • Screen Printing
    Silk screening (Screen Printing) is a technique where the printer uses woven mesh to support an ink-blocking stencil.

What's Your Favorite Decorative Element?

The list above barely scratches the surface of how Sunrise can use these different techniques in unique and special ways to enhance your project. Some elements can be combined, others can be done in varying colors for maximum impact, or add gravitas in a monochromatic approach. Honestly? It depends on the customer and the packaging. 

Let us size up your custom project needs and make some recommendations. When you're ready, reach out to our sales team!

Classic Cigar Boxes

Classic cigar boxes are one of the most popular styles of boxes that we produce. While other styles come and go with the trends, cigar boxes persist. And no, we're talking about actual, vintage cigar boxes!

(Although, to be fair, those do hold their value well).

 

Why Everyone Love Classic Cigar Boxes

Cigar boxes have that je ne sais quoi factor going for them. They're immediately recognizable as a product, and intuitive to use for the majority of folks. With a simple top flap opening, cigar boxes are highly accessible. Most people can open them without issue, and without any annoyance. I think we can all think of a time or two when we've had to massage the lid off a new cell phone box, right?

In addition to being easy to use, classic cigar boxes are easy to decorate. For us, at Sunrise Packaging, that can mean a lot of things. We're thinking about what kind of printing to use for the box. If there's a certain feel to apply to the finishing. And finally, the literal ornamentation. Embossing, debossing, the list goes on. Cigar boxes lend themselves well to a variety of finishes, which means that customers have a world of customization opportunities at their fingertips.

The Classics Never Go Out of Style

Rigid chipboard for durability. Flip top for easy access. And virtually unlimited options for finishing touches? There's a reason we love creating unique cigar boxes with our customers, and these are a few of the reasons. A universal crowd pleaser doesn't come along everyday. But it's something we experience a lot with this packaging style. 

Find out more about what makes cigar packaging styles so great. Our team is ready to learn more about your product, and if this is the right approach for you. Contact Sunrise today.

Employee Gift Packaging Aids Retention

Just about everyone is well aware that expectations around career planning are changing. It's the Great Resignation, and even if you think changing meeting cadences will help your organization retain talent, think again. Companies who have long profited from low wages, poor benefits and generally exploitive practices might be too far gone to be able to make effective changes. But if your organization is simply looking for ways to keep employees engaged by telling them how much you value them? We've got a perfect addition to that strategy: employee gift packaging. 

With the holidays around the corner, sharing gratitude is in the air. Redirecting that gratitude to your employees is a no-brainer. And with the proper employee gift packaging in place, your employees will be more focused on the thought behind the gift rather than the gift itself.

How Employee Gift Packaging Increases Retention

It might be tempting to simply add some dollars to your employees paychecks, but we would argue against that. As would others.  Extra dollars have a way of going toward things that are... Less than fun. A bonus, or an employee incentive, should embody fun or frivolity. It should be something that your employees appreciate but maybe not buy for themselves. That's why experiences, like trips, or luxury items, like watches, are perennial employee gift favorites. They hit the right chord of appreciation.

But even if your organization isn't in a place to gift everyone a Rolex, you can still do something smaller. A commemorative pin or coin, or a joking nod to an inside joke. These are things that are meaningful without being spendy. And of course, any gift is elevated with customized packaging.

Give Your Employees the Recognition They Deserve

The example above shows a set of employee recognition boxes we created. Employees were gifted a trip, and we worked with the organization to craft a design that meets their needs and, we think, conveys a sense of place and excitement. We can also create more standard gift boxes for your company, using your colors and branding, or something more unique. 

Whatever your needs might be, Sunrise can help!

Top Shelf Tasting Kits

As COVID-19 sweeps through communities, and vaccine rollout continues, people are taking their time in coming out of their homes. Creating experiences that customers can enjoy in the comfort and safety of their homes are still desirable. Marketing strategy is shifting accordingly. You can see it new, emerging products, like these tasting kits we created for Keeper's Heart

Custom Packaging Project: Tasting Kits

Keeper's Heart is a distillery local here in Minnesota. It's an American-made whiskey, getting ready to release their flagship product. This custom magnetic box, or magbox, is customized for their top shelf customers. The foam is crafted to hold the bottles safely and securely, and in a particular order. This is presentation packaging of the highest order. Everyone who opens this package will be immediately introduced to both the distillery and their product. We see it as a chance for the distillery to guide customers from taste to taste.

We worked with Keeper's Heart to develop the content for inside the box, which walks them through a tasting in their own home. Topped off with their logo in black, these tasting kits convey a sense of what it might be like to visit the distillery.

Designing Tasting Kits At-Home

Tasting kits for consumption at home aren't a new concept. But it's definitely something that's becoming more popular. 

In addition to working with distilleries, we design packaging for vineyards and beers, as well as top shelf spirits. Liquor packaging is an interesting beast. To get customers to pick it up, it has to speak to them. In order to meet this market, we partner closely with the vendor to figure out what the needs are. Sunrise then provides consulting on what will work based on the consumption, shelf space, and any other considerations. 

If you are interested in designing tasting kits for your customers or fan base, Sunrise can collaborate on a dynamic experience. Reach out to our team today to begin!

Custom Foam Inserts Fit Every Box

Die-cut custom foam inserts. It's not a phrase most of us use everyday. Or really ever, if I'm being honest. But foam plays a big role in manufacturing and packaging, bigger than most consumers and organizations might realize. When you are looking for the best bet to keep your product safe, foam is one of your best options. 

Sure, there are other options out there, like using a thermoformed mold or tray to ensure packaging consistency and safety. And sometimes, it's the right option for the job (depending on what you're up to). But if we're talking bang for your buck, let's talk about custom foam options.

Filling Your Box with Custom Foam Inserts

By this point, you might be asking yourself: what's so great about custom foam inserts?

Here's our response: 

Foam is malleable and shock-absorbent. It's also a good thermal insulator, meaning that no matter how your product is transported, it won't experience wide temperature changes that might affect its quality. There are many different types of foam that might work well based on your product, budget, and other factors. Sunrise can help you make the right choice for your needs.

To Foam or Not To Foam

Ultimately, the object being packaged plays the biggest role in foam-choosing process. Products that are valuable, fragile, made from glass or other potentially breakable material are good candidates for some kind of custom foam insert. Liquids and foods might have some legal  requirements as well that need to be met. 

Most importantly, working with a packaging provider whom you trust is key to understanding foam options. At Sunrise, we have literal decades of experience packaging a wide variety of products for a wide variety of industries. So we feel confident in saying that we can guide you--and your products--safely through this design process. Contact us when you're ready to start!

High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Packaging Customization Options

The ability to personalize items is long-loved tradition for people that goes back to literal centuries. Roman emperors, Greek generals, even Neanderthals felt the intrinsic need to put their unique stamp on their projects (or cave walls, as it were). And that desire hasn't changed or waned in the ensuing millennia, continuing in the age of packaging customization. 

Customizing your organization's packaging for products, marketing, and more can be intense. While your branding can determine some aspects, the rest is wide open and dependent on budget, expectations, and intent. Which can take time to boil down. Luckily, Sunrise has an extensive manufacturing history and expertise.

 

Ideas for Packaging Customization

So what kinds of customization options are out there for packaging? Here's the short list:

  • Box design
    Magnetic closure? Slide lids? Gate fold tops? There are a lot of different ways to design a box, and we can help you determine the best options.
  • Printing
    Using multiple colors? Just one color? It all affects cost and final impression.
  • Lamination
    Wrapping the box in lamination adds to the overall experience. Whether you go with something silky-smooth or a little more textured, there are subtle messages sent every time.
  • Decorations
    From embossing, debossing, foil stamping and more, decorations add the sparkle. Literally.

Check out our archives for examples on some of our favorite projects. 

When Less Isn't More

We have a few ideas that we go by when it comes to package design, and some of them go against conventional wisdom. The idea that "less is more" is true at many times. But when it comes to packaging, we feel that it's more appropriate to say that more is more. Our rationale? Taking advantage of more packaging customization brings more to the table... Within reason. For help finding out what that reasonable "more" is, contact our team to start the design process!

Premium Brand Refresh or Rebrand?

Let's talk about brands. And specifically, a brand refresh. 

Before we dig in too deep, let's clarify the difference between a refresh and a redesign. As Creative.Co writes:

A brand refresh is a makeover for your company... Think of it like a personal makeover ... a better haircut, up-to-date outfit, and new shoes that transform how a person is perceived. It's the same with your brand.

Rebranding can be a complete redesign... A transformation, a new identity and brand system for the same name. And with the new logo design—fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.

While rebranding might in the cards for your company, it's not something that can be implemented overnight. Many organizations opt for the refresh - and refresh, and refresh - ultimately landing a little further away each time. 

A brand refresh seems straighforward enough. Update the stylesheet for the website, update the brand logos wherever they appear, etc. But for things that are a little less dynamic or harder to change--like boxes or custom packaging--the refresh isn't quite a straightforward.

Applying a Brand Refresh to Packaging Options

If it's not in the budget to completely toss the old packaging and buy new that corresponds with the refresh, there are options available. Much of it depends on the type of packaging in which you have invested. 

For example, stickers or new wraps are quick, easy ways to hide an old brand. You can also work with our team to look into new finishing options that can help disguise the old brand in different ways. We've worked with companies that leaned in completely to their brand refresh by designing a customer-focused experience that included new packaging encompassing the old packaging. 

Ultimately, it's up to your company and your budget with how far-reaching you want to take the packaging refresh.

Update Your Brand, Update Your Packaging

A brand refresh needs to extend across your entire portfolio to be effective. It can cause confusion and dissonance to see different logos, colors and other attributes for the same company. We know it's a big decision for any company to make. But when it's time to update, Sunrise Packaging can help you make the transition as seamless as possible!