Launch Kit for the Health & Beauty Industry

Forbes has an interesting take for the health and beauty industry that matches up with the pandemic timeline nicely. Basically, everyone is looking for similar things in the health and beauty sector, and it's going to take a lot for any new product to make an impact with their launch kit. 

  • With more people working from home, the ability to do spa treatments at home is in high demand and not decreasing.
  • People have more time to pause and reflect with the increase of home time, giving them more interest and time to check out products and start routines.
  • And with that reflection has come a desire for products centered on health and happiness. No more difficult workouts or impossible diets. 

Many health and beauty companies have focused marketing on industry professionals who promote products in their salons and elsewhere. Now, with just about anybody able to become an *influencer* in the space from their own homes, marketing strategies are changing. And so are launch kits.

A New Strategy for an Influencer Launch Kit

In a recent collaboration with CLICS, we saw firsthand how a modern company is reaching out to their target market. CLICS is a salon solution for custom hair dye, focused on creating an easy yet best-in-class solution for color specialists. From the very first interaction, their call to action is clear: be the revolution. 

With this message literally emblazoned on their launch kit, Sunrise helped design the other elements that are important for the product. Custom foam inserts, for example, to keep the product safe and sound. A handle on the box to make it easy to transport. Spot UV on black ultima paper. We definitely brought our game with this box.

Welcome to the Revolution

To co-opt CLICs phrase: welcome to the launch kit revolution. 

In this day and age, a brand needs to tell customers who they are and why they matter. And that messaging needs to be embedded in the design for their launch kits. Which for some organizations, that might be a literal element. No matter what approach you plan to take with your future promotions, Sunrise can help. Talk to us today.

Designing Sustainable Cosmetic Packaging

Sustainability is a big topic these days. As the world becomes more conscious of the effect that our waste has on... Well, just about everything, the more interested consumers and organizations are in different initiatives. Zero waste, carbon neutral, and other environmentally-friendly terms are becoming more and more common. Cosmetic packaging is one industry that is working to meet these concerns in a different way. 

The Sustainable Packaging Initiative for CosmEtics (SPICE) launched recently. Cofounded by L'Oreal, its primary focus is simple: shaping the future of sustainable beauty and cosmetic packaging across the industry.

The State of Cosmetic Packaging

While Sunrise has yet to create any customized sustainable cosmetic packaging for customers, we're looking forward to the partnership. In our current design mode, we work primarily with customers on concepts and designs. SPICE has created a tool that *grades* the sustainability of packaging on a spectrum of metrics. It brings ecodesign into the overall design process in a seamless way. 

The tool consists of an interface designed for cosmetic packaging engineers. It can calculate the footprint of packaging layer by layer, provide an overview of its environmental impact, and more. It can also allow for variants and simulations within a packaging design build. Overall, it's a malleable tool that can have far reaching impact.

The Future of Sustainable Packaging

Sustainable packaging efforts have varying struggles based on the industry. A tool, like the one SPICE created, can make it easier than ever for organizations to see their impact and make changes. And we know that it's not an overnight process to change. Like many other packaging companies, Sunrise is new to the sustainability game, and relies on consumers to lead the charge. But, as always, we're ready for the challenge!

If you're ready to engage Sunrise on a new cosmetic packaging initiative, let us know. Reach out to our team today!

Skincare Packaging

Health and beauty packaging evolves with the times, and that goes for skincare packaging as well. While the products may not change drastically, the trends around packaging tend to inform design. You might have noticed that gender is figuring less and less into marketing campaigns as gender becomes viewed as more fluid. Influencers are becoming more prominent as they highlight brands and fads simultaneously. 

These marketing initiatives are reflected in the packaging. And with the upsurge in the make up box industry coming through 2026, it's the perfect time to revisit some of the key features.

Upsurge in the Skincare Packaging Market

The skincare market is growing. The desire for clean, smooth, and balanced skin is as high as ever, and the market is responding. 

According to the Monroe Scoop, the skincare packaging global market is due for an upsurge through 2026. Skincare is a broad term that includes not just cosmetics, but lotion, sunscreen, and more. The potential is virtually limitless, and with it, so is the packaging. While Sunrise doesn't deal in things like squeeze or pump bottles, we create the box for the these products. 

Check out the product we just created for L'Oreal. From a functional perspective, they feature foam inserts to hold the product in place. The magnetic seal keeps them shut with intention. And the design speaks for itself. It's bold with bright colors, tapping into the zeitgeist.

Custom Boxes for a Custom Beauty Regimen

A custom beauty regimen should be individualized to the customer. Whether it truly is or isn't, the goal of the packaging is to sell that idea. It might reflect a unique proposition to the customer via the content, the advertising, or some other element. But that's the goal of all advertising. That aspect, at least, isn't driven by trends.

Take the best of the trends that are circulating and leverage the growing market. Sunrise can help with the rest. Contact our sales team today!