Forbes has an interesting take for the health and beauty industry that matches up with the pandemic timeline nicely. Basically, everyone is looking for similar things in the health and beauty sector, and it's going to take a lot for any new product to make an impact with their launch kit.
- With more people working from home, the ability to do spa treatments at home is in high demand and not decreasing.
- People have more time to pause and reflect with the increase of home time, giving them more interest and time to check out products and start routines.
- And with that reflection has come a desire for products centered on health and happiness. No more difficult workouts or impossible diets.
Many health and beauty companies have focused marketing on industry professionals who promote products in their salons and elsewhere. Now, with just about anybody able to become an *influencer* in the space from their own homes, marketing strategies are changing. And so are launch kits.
A New Strategy for an Influencer Launch Kit
In a recent collaboration with CLICS, we saw firsthand how a modern company is reaching out to their target market. CLICS is a salon solution for custom hair dye, focused on creating an easy yet best-in-class solution for color specialists. From the very first interaction, their call to action is clear: be the revolution.
With this message literally emblazoned on their launch kit, Sunrise helped design the other elements that are important for the product. Custom foam inserts, for example, to keep the product safe and sound. A handle on the box to make it easy to transport. Spot UV on black ultima paper. We definitely brought our game with this box.
Welcome to the Revolution
To co-opt CLICs phrase: welcome to the launch kit revolution.
In this day and age, a brand needs to tell customers who they are and why they matter. And that messaging needs to be embedded in the design for their launch kits. Which for some organizations, that might be a literal element. No matter what approach you plan to take with your future promotions, Sunrise can help. Talk to us today.