Branded Boxes for Luxury Real Estate

The real estate market is one of the most subjective markets out there. From trends in color and design affecting if a home feels *dated* to the literal supply and demand of housing, a realtor needs to have capital-h Hustle if they want to make a name for themselves. And that goes double for the luxury real estate market. There are plenty of tools out there, from social media to branded boxes, that can assist realtors in this end goal. But it takes practice and in-depth understanding to wield them well. 

The New Toolbox: Branded Boxes & Tik Tok

Yup, you read that correctly. Tik Tok has emerged as a tool for realtors to move high end real estate

As more and more brands work through the noise and are able to keep up with the swiftly-changing Tik Tok trends, they also need to be able to stick in customer's minds beyond the smartphone. Branded boxes are a great tool for several reasons.

First, luxury branded boxes literally emulate the realtor brand. If you're looking to create a persona that conveys high-end living, a branded box should be high on the to do list. Photographable and highly shareable, it's an opportunity for unlimited exposure. Secondly, using your branded box as a thank you gift to your buyers or sellers ensures that, in addition to the content marketing piece, you're also going to be talked about with their circles. 

It is possible to tap into influencer marketing tactics without engaging with full-on influencers. By creating and sharing things that others will, in turn, share, the impact snowballs. Start an avalanche with your branded boxes from Sunrise Packaging. We've worked with countless luxury brands and know how to create high end packaging. Even on a budget. 

Reach out today!

Packaging the Fan Experience

When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience?

Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Minnesota, we might never live down jokes about the noise level of the Metrodome and terrible sightlines. However, take a look at US Bank Stadium or Target Field, considered one of the ballparks in the nation. We've upped our game, and the team staff have worked to create unique experiences for every attendee. And it's possible to to convey that same kind of experience even off the field. 

Boxing Up a Fan Experience

Designing a package to share the experience of live sports is a tall order, but it's one we enjoy. We recently worked with Diamond Arctic Ice on the project to the side. This was no ordinary off-the-field experience. 

This company created a Game Day Experience Kit for Iowa Hawkeye fans. It's a cocktail kit, tailored to the nth degree. It holds glasses, hats, and their flagship product: ice. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It's a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.

Interim Fan Fun

While we're home and waiting out coronavirus, fans have been hard pressed to find the right fit when it comes to sports. Whether the winter brings another bubble or otherwise, you can still package up the fan fun and send them something to brighten the season. Reach out to us today to talk sports!

CBD Boxes for Marketing

Just two short years ago, the global cannabidiol market was valued at over $4 billion dollars. With Grand View Research predicting an annual growth rate of 22% by 2025, it might be an understatement to say that the marketing is booming. With the demand for CBD simultaneously the largest it's ever been and growing, producers need CBD boxes to store these products in, right?

And that's where we come in. 

As more and more regions approve cannabidiol infused products, adoption and utilization will grow. We're excited to provide "Made in the USA" packaging for CBD, keeping these products as close to home as possible in every way. 

Designing CBD Boxes

Depending on when you grew up, the depiction of marijuana and marijuana-adjacent products might have a certain tinge to them. Classic movie and TV depictions usually include a giant, black light-lit pot leaf. Heavy colors, patchouli, and more tend to cloud of perception of these kinds of products. It's the job of CBD producers to help modernize those depictions, and our job to enhance their new brand standards. 

Looking at this recent project we created for Kaiser Day, it demolishes those old depictions. Their boxes are light and clean, utilizing a simple silver foil stamp for decoration. We love the simplicity of these CBD boxes. Not to mention the custom insert protection products and ensuring a picture-perfect delivery, and the modernized plant stylization inside the closing flap as well. 

An Industrial Facelift

As CBD and cannabidiols become more common and acceptable, a change in perception is bound to happen. We're excited to partner with organizations like this who are leading the charge in modernizing and helping to reshape those perceptions. If you are a CBD producer, we'd love to check out your brand and partner on CBD packaging options. Get in touch with our sales team today!

Experience Design: Graduation Packaging

Memory is a funny thing, especially when it comes to collective experiences. Talking with family and friends about past events can yield interesting insights and, sometimes, differences in how events transpired. But there some experiences that border on cultural touchstones. You can see them in movies, across the Internet on social media. They're a part of our expectations. Graduation ceremonies are one of these kinds of experiences. But graduating looks different nowadays. While the ceremony has seats six feet apart and family cheer remotely from Zoom, it's still possible to create a unique experience for outgoing students. Graduation packaging is one way to help craft the shared experience without the risk.

 

Putting Together Graduation Packaging

Check out the example to the side. The class of 2020 might not have had the chance to gather as a group (and let's be real, it's not looking great for the class of 2021 either), but they are bonded through other memories. Covid is one experience. Let us help you craft a more positive one with a personalized box. 

In the example, you can see how we designed the package to safely hold some memorabilia for the graduates. The box itself is wrapped in the bright red of the school colors, and includes a magnetic flap to hold it securely in place. While this box was created for primary school grads, the principles carry over. 

Celebrating Achievements

So what if a global pandemic is changing the status quo? It's necessary to role with the punches as they come. That's why we're excited to partner with schools on graduation packaging ideas and needs. At Sunrise, we have the ability to customize in just about every way you can think of. Need custom foam inserts? Want a silver or gold foil? Specific colors? We can do it all.

Graduation might seem far away. But it's a great time to get started with our team on design ideas. Contact Sunrise today to learn more about the process, and make something truly memorable.

Startup Gift Boxes

There are no hard-and-fast rules for becoming a successful startup. And what we do know seems to change regularly, with businesses changing the norm and going against the grain to make an impact in their market. It's about making an impact and an impression. Creating that perfect package isn't easy, but at least we can help create that literal package in the form of startup gift boxes. 

Gaining capital and wooing investors takes a special skillset. And gift boxes can soften any skillset or less than desirable first impressions. We know it's not always prudent to blow money on something that investors might view as a waste of cash, which is why Sunrise can provide you with options for startup gift packaging on a budget that doesn't look like it came out of the bargain box.

Impressions with Startup Gift Boxes

Your business needs to be able to scale, and we take the same approach with our product line. However, while our custom boxes might run into higher numbers than you'd like to spend, we have options in the midrange and lower. The best part is that they don't have to look like they cost less than our upscale packaging. With a variety of finishing options available, you can upgrade your box for less in a variety of ways. 

Foil stamping, for example, is a great way to add literal sparkle to any package. And it's a process that can work on many materials, and can elevate the right design. You can also consider different finishing options like soft touch lamination, or laser printing, to name a few high-end options. 

Hand Over the Reins

If you've spent time and tears on your company, it's hard to relinquish any part of it. But with our years of experience at Sunrise Packaging, you can ease up. Building off of your input and ideas, we can bring your startup gift boxes into reality efficiently and as budget-friendly as you need to be. When you're ready to create an impact with your investors, contact us.

Luxury Packaging For All

Luxury packaging is about more than just high-end consumer goods. 

When we think about the term, certain things come to mind. Watches. Jewelry. Perfume and cologne. And many more. But in reality, many elements of luxury packaging are found in everyday items. And maybe in places that would surprise you. Medical and healthcare packaging is one industry that frequently utilizes common elements of luxury packaging.

 

Everyday Luxury Packaging

When you think about it, it's not so surprising that medical and healthcare boxes are so similar to luxury packaging. These items are generally expensive--like the products we mentioned above--and need careful and innovative packaging to maintain their integrity. A watch packaged with a fluffy cushion in a hard case looks sharp, but also needs that protection to stay whole. The same goes for many medical devices. In the example to the side, you can see a recent project we created for Starkey Labs. A brand known for quality, service and empathy, we worked closely with them to ensure that this product not only emphasized those brand attributes, but also was also an accessible piece for their clients.

Luxury For All

We used several luxury packaging principles in creating this piece, which houses hearing aids and supporting items. The soft touch lamination and offset printing create an approachable impression full of soothing stability. The thermoformed tray and other elements keep the items safe and secure in place.  These are elements that wouldn't be out of place in, say, a box holding designer perfume. Luxury is more than a price point at Sunrise Packaging. It's a leveler for equality. 

Learn more about how we can use luxury elements to level up your packaging efforts!

Documentation Boxes

Documentation is a wide-reaching term. It can refer the work of technical writers working on software, medical devices, and more. It could be documentation for a mortgage or a different kind of loan, or financial advising of some sort. New employee onboarding usually refers to some documentation, whether it's HR-related or workflows of the organization. Basically, as much as we might want the convenience of accessing things online, paper isn't going anywhere.  And when you need to organize those papers, documentation boxes are your best friend. 

At Sunrise, our documentation boxes take the best elements from two worlds. We combine a binder, with it's efficient ring design, and embed it in a magnetic box. It's dual functionality and provides immense value to our customers. 

Documentation Boxes in Production

In the example to the side, you can see a recent project completed for APITech. These are sample kits that can hold documentation as necessary alongside other materials that this organization shares with their constituents. It allows their team to easily carry multiple pieces of collateral without the hassle of loose sheets or oddly-shaped materials. It also creates a single, clean resource point for their customers, or a kind of presentation packaging. 

This is just one application of this style of boxes. Other industries that have utilized our unique approach to documentation boxes include healthcare, real estate, financial and medical companies. For all of these folks, it's about functionality and ease of use. And with the ability to craft custom inserts, dynamic graphics and more, every documentation box is 100% unique to the client.

Storage and Marketing, Together

It's not often that we see a storage piece that can work for marketing, too. But that's exactly the balance we strike with our documentation boxes. It's just another example of the innovative packaging we love to create.

As we mentioned above, this packaging is customizable in many ways. Need a foam insert? Want embossing on the side? Not sure how to make it work but interested to learn more? Whatever your questions or specifications might be, our team is ready to chat. Contact us now!

Handmade Packaging

Call it custom, crafted, creative, whatever synonyms come to mind. But handmade packaging is one of our specialties at Sunrise Packaging. Handmade packaging is far from our most economical offering, but for customers that want something that is truly unique with elements that can't be found anywhere else, it's the only option. 

Crafting boxes by hand is something of a revolutionary thought. Or at least it was in the not-so-distant past. But as people are encouraged to stay home more and avoid public spaces and crowds, there's been a crafting renaissance. More and more people are learning how to do more from home (who hasn't seen someone in their feeds making sourdough?). And while packaging hasn't exactly risen to the highest point of popularity, a respect for craftsmanship and knowledge is surely present.

The Magic of Handmade Packaging

We've all experienced the disappointment of packaging that doesn't hold up over time. The corners become dogeared and dented, the colors fade. Maybe even worst of all, the packaging contents become damaged or unusable for some reason. Simply put, the quality that enhances the value in a literal way and for the product itself. 

Viewing packaging as an investment is one way to justify the cost and time. Custom boxes do tend to see a return on that investment, though, by being more stylish and eye-grabbing than the standard box formats. In the example to the side, you can see the custom foam insert, the matte-scuff free lamination, all encapsulated in the magnetic closure box. It's an effect garnered from the sum of the whole. Packaging like this is about creating an experience. And that's part of the magic of handmade packaging.

Bring Your Vision To Reality

Handmade boxes and packaging can be time-intensive. It depends on what elements needs to go into the end product. We're confident in our ability to create unique experiences for consumers, but we need the input and vision of our customers to make sure that we're on the same page. We view these type of projects as partnerships. 

When you're ready to partner up on your next packaging experience, we'll be waiting!

Nonprofit Marketing 2020 Plans

Nonprofits have unique needs that are different than for-profit organizations and corporations. Nonprofits want to grow their donations, increase volunteer interest, and more. It's about raising awareness and inspiring people to donate their money and their time. Which is why nonprofit marketing needs a leg up from time to time. 

Hubspot sums it up well:

...Marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community.

At Sunrise, we can help you create material that support these varied marketing needs and audiences. 

Supporting Nonprofit Marketing

At Sunrise, we have a variety of materials and products that can be easily adapted to the needs of nonprofits. Using a templated item reduces cost and increases efficiency and expediency. We can get it out to you for less. While that might sound a mite dismissive, know that the real branding and customization in many of our products comes in the finishing. 

Check out the example to the side. Custom pads created for Habitat for Humanity in their signature blue, with a quote from former President Carter on the inside facing the keys to the home. It's a total package that is not only a keepsake for the recipient, but a marketing piece in it's own right as well. 

Adapting to the Market

It's been a crazy year, and things don't really show any signs of slowing down. The services provided by nonprofits will be more in demand while donations will be down with the economy. However, the need to maintain branded materials won't disappear. And it might just prove to be more important than ever to maintain visibility and stay top of mind for those who do have the means to donate.

Make the most of what you can, and contact Sunrise to help in your packaging needs!

Brand Investment & Packaging

Making a brand investment is a great way to bring value to your organization. And we'd argue that one of the most effective implementations is in packaging. 

Packaging covers a wide area, we know. It might be a product your organization sells that needs a rebrand. It could be your new employee materials need a new binder. At Sunrise Packaging, we can help craft a wide variety of packaging solutions. We'll integrate your branding into our design to help you create a cohesive look for internal as well as external packages.

Brand Investment Improves Packaging

Brands and packaging styles alike are subject to trends. Think of the change in how businesses present themselves over the past decade. Minimalism, flat colors, badge logos, sanserif fonts... The list goes on. If your brand is a bit old fashioned, or simply not as dynamic as it could be, a brand investment could be a wise investment for your company.

Your brand revamp needs to be reflected in your company's packaging. Internal and external. It's an important way to market the organization to customers and for your employees to feel invested in the new brand elements. Sunrise can help facilitate this refresh in more ways than one.

Bring Out the Brand

A brand investment equals a packaging refresh. Ar Sunrise, we can help you redesign or maybe completely redo boxes. Look at implementing high end finishing touches, or a new color palette and typefaces. Whatever is encompassed in your revised brand, let us figure out how it affects your packaging needs.