Unique Product Promotion Packaging

Standing out in the crowd is the goal of all packaging. Whether it's on a retail shelf, in a sales presentation, or even on a shelf in an HR office, Sunrise works to create a custom solution for every project. And that's why when it comes to product promotion packaging, we get a little extra excited. 

Some projects allow us to flex our creativity a little bit more. Product promotions usually fall into that category of projects. The goal isn't just to the catch a wandering eye. It's to generate excitement, to resonate with customers, and make an impact. We love a challenge at Sunrise, and this recent collaboration with Ben and Jerry's allowed us to dig deep!

Fun Product Promotion Ideas

Mint Chocolate Chance is the newest flavor by Ben & Jerry's. It's inspired by Chance the Rapper's love of mint ice cream and brownies.  With this background, we knew we had to bring our A game to this packaging. Here are some of the principles we brought to this project that can be applied across product promotion packaging: 

  • Convenience
    Convenience means that you care for your customers and their time, and in turn increases loyalty and retention.
  • Special unboxing experience
    This magnetic box creates a great experience - opening and closing!
  • Compelling story within brand messaging
    Collaborating with an icon like Chance the Rapper is a great opportunity for Ben & Jerry's to expand their exposure.
  • Creativity
    These boxes are designed to look like old school VCRs. We love the color palette and the scuff free matte lamination.

What principles do you use to govern product promotion?

Strategize, Improvise, and GO

Prior to designing, it's important to narrow down the options first. This is where strategy is key. Knowing your market and overall aesthetic is the first step. 

Next, allow for a little improvisation. What elements could surprise your audience in a good way? What kind of design would attract and retain customers?

Once you know the direction you want to take, Sunrise can take the lead. Product promotion packaging should be fun. And that's something we definitely stand behind. Reach out to learn more about Sunrise and our design principles!

Foil Stamping & Decorative Finishing Options for Boxes

What draws you to a package? Is it the design, the contents... Maybe the shiny foil stamping on top?

Ah-ha! We understand completely. 

It's an instinct, maybe. Like raccoons, crows, and Tamatoa from "Moana," humans are drawn to shiny things. Luckily, at Sunrise Packaging, we have no shortage of shiny embellishments to add to your custom packaging project. 

But, like with most decorative elements, it's best to exercise moderation. A little bit can go a long way. Here are a few of the options you can think about using in your next unique packaging collaboration with us. Follow us on Instagram to see our latest examples of some of these printing options.

Learn More About Foil Stamping & Printing Options

  • Foil Stamping
    Foil stamping is the application of pigment or metallic foil, often gold or silver, to paper where a heated die is stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper.
  • Print Coatings
    With a print coating, you protect your graphics from exposure to moisture, extreme temperatures, and the everyday effects of repetitive use.
  • Debossing
    An image such as a logo, a title, or other design is heat-pressed into the surface of the paper with a heated die, creating depressions rather than raised impressions as in embossing.
  • Embossing
    Embossing involves the creation of an impression by placing the dies in contact with the stock under high pressure. Embossing will give your packaging a unique look and texture.
  • Screen Printing
    Silk screening (Screen Printing) is a technique where the printer uses woven mesh to support an ink-blocking stencil.

What's Your Favorite Decorative Element?

The list above barely scratches the surface of how Sunrise can use these different techniques in unique and special ways to enhance your project. Some elements can be combined, others can be done in varying colors for maximum impact, or add gravitas in a monochromatic approach. Honestly? It depends on the customer and the packaging. 

Let us size up your custom project needs and make some recommendations. When you're ready, reach out to our sales team!

Employee Gift Boxes & Employee Retention

How do employee gift boxes figure into employee retention, you might be asking ? Well, we're glad you asked. 

Chances are you've had some experience related to what's being called "the great resignation." A sign at a restaurant asking for patience due to short staffing, or an influx of 'help wanted' messages online. Everyone seems to be looking for help, and it's no wonder. People have realized that life is too short for crappy jobs. They're finding more fulfilling, higher paid work that meets the criteria of what they want. 

So where does that point toward employee gift boxes?

Well, let's take a look at retention strategies to try in 2022.

Employee Gift Boxes & Other Strategies

Employee retention is about ensuring that your employees feel valued. It would be ridiculous to think that you can maintain 0% turnover. But as long as employees are satisfied, chances are they won't look for new work too broadly. Here are some suggestions from Forbes: 

  • Invest in employees and their growth.
  • Encourage management to lead with soft skills.
  • Pay employees fair and competitive wages.
  • Prioritize health, wellness and balance.

Creating a package that attracts and retains employees shouldn't be too formulaic, but these are elements that apply across industries. And we would encourage creating a literal package as well.

A Package Employees Can't Resist

When you decide to honor and recognize your employees, do it with a custom gift box from Sunrise Packaging. Utilizing your organization's branding and messaging enhances your standing and makes it even more memorable. Employees will be honored, and feel respected by the organization to whom their giving their time and energy. 

Keep your employees engaged. Contact us today to figure out a customized solution for your employee gifting needs.

Custom Box Design: Dreams into Reality

What does your dream custom box design look like?

We know that might not be something you dream about, exactly. If we're honest, box design doesn't always fill our dreams, either. Depending on the industry and the product needs, box design isn't exactly a glamorous job. But it does have its exciting moments, and packaging concept design is one of them.

At Sunrise, we have a wealth of experience that balances out a blue-sky thinking approach. Customers can feel free to bring us their ideas for embellishments, content, wrapping and printing, handles, closure and more. We can help them scope the project appropriately based on whatever constraints exist. Whether your budget is limitless or limited, your product big or small, whatever spectrum you exist on: Sunrise Packaging can create the box of your dreams.

Custom Box Design Ideas

Designing dreamy packaging requires one foot in reality and the other in the clouds (is that a saying?). Custom box design usually follows a few simple tenets, and the rest is open to interpretation. 

  • Closures
    How your box should shut--and stay shut--is an important discussion. It involves an idea of how you want customers to interact with the box as a whole. And, of course, what your budget looks like.
  • Styles
    Boxes come in all shapes of sizes, as you know, and just as many styles. Does your product need a setup box, or a gatefold box? Learn about the options here.
  • Finishings or embellishments
    We've all been dazzled by a shine seal on a package, or impressed by a soft Nuba wrap. These different elements convey different things, and our experts can walk through how to get the best bang for your buck when it comes to these decorations.
  • Printing
    Have some content, like instructions, social channels, or other pieces of information to share with customers? There are best practices when it comes to what this content should look like and how it should be formatted. Luckily, almost all printing options allow for variations.

 

Ready to talk about your dreams? Contact our team today!

Custom Foam Inserts Fit Every Box

Die-cut custom foam inserts. It's not a phrase most of us use everyday. Or really ever, if I'm being honest. But foam plays a big role in manufacturing and packaging, bigger than most consumers and organizations might realize. When you are looking for the best bet to keep your product safe, foam is one of your best options. 

Sure, there are other options out there, like using a thermoformed mold or tray to ensure packaging consistency and safety. And sometimes, it's the right option for the job (depending on what you're up to). But if we're talking bang for your buck, let's talk about custom foam options.

Filling Your Box with Custom Foam Inserts

By this point, you might be asking yourself: what's so great about custom foam inserts?

Here's our response: 

Foam is malleable and shock-absorbent. It's also a good thermal insulator, meaning that no matter how your product is transported, it won't experience wide temperature changes that might affect its quality. There are many different types of foam that might work well based on your product, budget, and other factors. Sunrise can help you make the right choice for your needs.

To Foam or Not To Foam

Ultimately, the object being packaged plays the biggest role in foam-choosing process. Products that are valuable, fragile, made from glass or other potentially breakable material are good candidates for some kind of custom foam insert. Liquids and foods might have some legal  requirements as well that need to be met. 

Most importantly, working with a packaging provider whom you trust is key to understanding foam options. At Sunrise, we have literal decades of experience packaging a wide variety of products for a wide variety of industries. So we feel confident in saying that we can guide you--and your products--safely through this design process. Contact us when you're ready to start!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Financial Industry Marketing: Design the Customer Journey

The financial services sector is teeming with competition. As resources become more stretched, upcoming generations are increasingly aware of how important it is take rein of finances early on in their life. For any organization, marketing and branding is highly important to attracting and retaining customers. But financial industry marketing should also share key elements of the customer journey as well. 

Why should someone trust your company with their money? What kind of returns can they expect, and more importantly, what kind of insight can they expect into the process? What are the important touch points? All of these factors contribute to the customer journey.

Boxes & Financial Industry Marketing

O8 Agency found that financial services companies that invest in their customer journey typically see big returns. To be exact, it's been shown to "...increase marketing-driven revenue by 24.9% YoY, reduce service costs by 21.2%, and reduce the average sales cycle by 16.8%."

One way to invest in this aspect of financial industry marketing is to through brand channels, including packaging options. The example to the side, with rose gold foil against a white background, implements  popular trends. It's chic packaging that speaks to younger audiences, and tells a story all on its own. 

Customers will be drawn to the photogenic aspects of the packaging, and it can be used to house various materials assisting in the customer journey.

Customer Journey Packaging

The customer journey is conceptual versus physical. But at Sunrise Packaging, we can help with the physical packaging aspect of your financial industry marketing. Not every product has to make use of current trends (and, if we're honest, we recommend a more classic look). But that's something we can coach you on through the design process. 

When you're ready, reach out to our team. Talk to you soon!

Luxury Foil Stamping: Case Study

Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design.  Organizations come to Sunrise Packaging to help design custom gift boxes for their customers and employees to hold a variety of things. Anniversary gifts, holiday mementos, and more are all common requests. The possibilities are pretty endless when it comes to packaging customization. But one of the most universally popular is luxury foil stamping for setup boxes. 

Inherent Message in Luxury Foil Stamping

Luxury foil stamping is a tactic employed by A/Z Corp for the gift boxes we recently created for them. We started with our custom two piece setup box, a style utilized frequently by tech orgs for cell phones, tablets, and items of high value. Using a style associated with expensive items creates a valuable connection in the mind of the recipient. From the snug fit to the non-telescoping lid, it's a luxurious experience to just open the package.

The box is wrapped in black ultima, upon which the luxury foil stamping is inlaid. In addition to looking clean and classic, it feels clean and classic in the hands of the user.  A/Z Corp falls into the category of "another happy customer" with this stylish addition to our packaging library!

Luxury at Every Price Point

Contact Sunrise to learn more about the other ways we incorporate luxury finishing into projects. We understand how different budgets might make you think that it isn't possible to have the level of luxury you want in a finished product. But there are limitless ways in which we can integrate different high-end elements. Every project is unique, and we're confident in our ability to design the perfect box for your needs. 

 

Creating a TikTok-Worthy College Acceptance Package

One of the most exciting and validating experiences in life is getting the college acceptance of your dreams. It's an event that has almost mythic importance in American culture with movies, books, and user-generated content focused on the event. And it's something that many colleges and universities know can make or break their freshman class. As social media has become more and more omnipresent, particularly visual mediums like Instagram and TikTok, prospective students are documenting just about ever aspect of their lives. Including college acceptance packages. Which is what makes designing a college acceptance package doubly important for enrollment.

The Whole College Acceptance Package

A college acceptance package can have a few purposes. Of course, information sharing is, ostensibly, the most important aspect of it. Conveying the deadline for registration, orientation information, and more is important for prospective students. But it can wait for the follow up mailing. 

In the acceptance, find ways to ramp up the excitement. Maybe it's with some branded swag or a custom video from a university personality that will resonate with the prospect. Take into consideration the type of degree as well; college freshman will be excited by different things than an MBA or doctoral student. These flash pads, created for Baylor College of Medicine, contain USB drives, business cards and booklets. Knowing your audience is step one to knowing how to create the type of content that will influence and entice. 

College Preparedness on Social Media

Accepting an admittance letter is a big deal. Students have plenty of choices; it's not easy for marketing and admissions offices to stand out from the noise. But it is possible. Sunrise Packaging can help with the logistics once you know the content of the package or box. 

Contact Sunrise Packaging for a quote on your admissions recruitment piece!

Making the Case: Front Open Boxes

Designing front open boxes takes an eye for more than just aesthetics. While the overall effect is exciting from a visual perspective, it's the usability of this type of box opening that provides extra value.

99 Designs has a few idea for what makes for exciting packaging. They classify the unique approaches into single words like luxe, bold, charming, nostalgic, casual, and crisp. While these apply easily to the content, color scheme, and specific elements, they don't particularly convey the sense that they package is well-appointed to its intent. And with the front open box, it's front and center.

Form and Functionality with Front Open Boxes

A front open box is a style of packaging that doesn't work for every industry or need. In our years of experience, we've seen this style of box lend itself particularly well to these specific industries or uses: 

  • Educational: the front open box is perfect for organization while needing frequent access. It's simple to flip the lid, grab what you need and move on. 
  • Retail: front open boxes are enticing on the store shelf as they quite literally invite the user to check it out. 
  • Training: much like education, training or employee onboarding also has a system to how the user should access information. The front open box can convey that system in a method that's different from the more common folder or binder structure. 

Ultimately, the package should convey the message intended for it's audience. But it should also convey that message in a way that makes sense and follows any important order. 

Form Follows Function

One of the most important tenets of package design is that the form should follow function. Basically, that the design should be informed by how the product is intended to be used. And that is clearly the case when it comes to front open boxes. At Sunrise, we have decades of experience to help you determine what the right form for your function might be. 

Contact our team today to get started!