Luxury Foil Stamping: Case Study

Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design.  Organizations come to Sunrise Packaging to help design custom gift boxes for their customers and employees to hold a variety of things. Anniversary gifts, holiday mementos, and more are all common requests. The possibilities are pretty endless when it comes to packaging customization. But one of the most universally popular is luxury foil stamping for setup boxes. 

Inherent Message in Luxury Foil Stamping

Luxury foil stamping is a tactic employed by A/Z Corp for the gift boxes we recently created for them. We started with our custom two piece setup box, a style utilized frequently by tech orgs for cell phones, tablets, and items of high value. Using a style associated with expensive items creates a valuable connection in the mind of the recipient. From the snug fit to the non-telescoping lid, it's a luxurious experience to just open the package.

The box is wrapped in black ultima, upon which the luxury foil stamping is inlaid. In addition to looking clean and classic, it feels clean and classic in the hands of the user.  A/Z Corp falls into the category of "another happy customer" with this stylish addition to our packaging library!

Luxury at Every Price Point

Contact Sunrise to learn more about the other ways we incorporate luxury finishing into projects. We understand how different budgets might make you think that it isn't possible to have the level of luxury you want in a finished product. But there are limitless ways in which we can integrate different high-end elements. Every project is unique, and we're confident in our ability to design the perfect box for your needs. 

 

Creating a TikTok-Worthy College Acceptance Package

One of the most exciting and validating experiences in life is getting the college acceptance of your dreams. It's an event that has almost mythic importance in American culture with movies, books, and user-generated content focused on the event. And it's something that many colleges and universities know can make or break their freshman class. As social media has become more and more omnipresent, particularly visual mediums like Instagram and TikTok, prospective students are documenting just about ever aspect of their lives. Including college acceptance packages. Which is what makes designing a college acceptance package doubly important for enrollment.

The Whole College Acceptance Package

A college acceptance package can have a few purposes. Of course, information sharing is, ostensibly, the most important aspect of it. Conveying the deadline for registration, orientation information, and more is important for prospective students. But it can wait for the follow up mailing. 

In the acceptance, find ways to ramp up the excitement. Maybe it's with some branded swag or a custom video from a university personality that will resonate with the prospect. Take into consideration the type of degree as well; college freshman will be excited by different things than an MBA or doctoral student. These flash pads, created for Baylor College of Medicine, contain USB drives, business cards and booklets. Knowing your audience is step one to knowing how to create the type of content that will influence and entice. 

College Preparedness on Social Media

Accepting an admittance letter is a big deal. Students have plenty of choices; it's not easy for marketing and admissions offices to stand out from the noise. But it is possible. Sunrise Packaging can help with the logistics once you know the content of the package or box. 

Contact Sunrise Packaging for a quote on your admissions recruitment piece!

Medical Device Launch Kits

A medical device launch is a huge undertaking for a lot of reasons. Normal products (or those in non-regulated industries) are also not a small project, but they are usually subject to their own timelines and without the risk that comes with medical devices. A medical device is subject to Food and Drug Administration (FDA) review. It's potentially a big impact on budget, staff and project timelines, in addition to the general uncertainty that accompanies any launch process. 

It's a lot. But not impossible. Sunrise has extensive experience with these types of device launches that can make the process a bit easier and a bit more transparent.

Device Launch Packaging

Transparency and the FDA might sound like a joke. But with a little pre-planning, it can help make the device launch process a lot easier. Launch Team Inc. provides these four steps to help manage this process: 

  1. Design a product launch timeline that incorporates price point and application novelty consideration
  2. Create the device launch plan with contingencies for anything unexpected (and accompanying communication schedule to make sure everyone involved has clear expectations and insight into the status)
  3. Create and follow a documentation plan which allows managers to control documentation costs while delegating work/resources appropriately, track progress of product development and customer-centered deliverables (like packaging)
  4. Design the customer plan - what training documents and programs need to be in place for sales, customer service, and more to help customers understand, purchase, troubleshoot and maintain the device

Successful Launches Require Planning

A successful medical device launch takes a lot of planning and thorough communication strategy. But is possible to unload part of the process by partnering with organizations who understand the process. 

Sunrise has worked on packaging for many medical device launches, creating kits that speak to different customers and regions. Contact our sales team when you're ready to benefit from our experience in the medical packaging industry.

Packaging the Fan Experience

When you go to a professional sports event (okay, think back to pre-Covid times), what do you remember about the fan experience?

Expectations and times are changing regarding what sports fans expect when they attend a professional event. Here in Minnesota, we might never live down jokes about the noise level of the Metrodome and terrible sightlines. However, take a look at US Bank Stadium or Target Field, considered one of the ballparks in the nation. We've upped our game, and the team staff have worked to create unique experiences for every attendee. And it's possible to to convey that same kind of experience even off the field. 

Boxing Up a Fan Experience

Designing a package to share the experience of live sports is a tall order, but it's one we enjoy. We recently worked with Diamond Arctic Ice on the project to the side. This was no ordinary off-the-field experience. 

This company created a Game Day Experience Kit for Iowa Hawkeye fans. It's a cocktail kit, tailored to the nth degree. It holds glasses, hats, and their flagship product: ice. The offset printing and matte laminated wrap are signposts to any Hawkeye fan, and upon opening it up, consumers have a fun display that works with any game. It's a great example of a thoughtful fan experience. Swipe through the pictures to see what we mean.

Interim Fan Fun

While we're home and waiting out coronavirus, fans have been hard pressed to find the right fit when it comes to sports. Whether the winter brings another bubble or otherwise, you can still package up the fan fun and send them something to brighten the season. Reach out to us today to talk sports!

Starter Kit Case Study: Thumbjamz

USB drives are extremely versatile. We've helped companies create customized flashdrives with packaging for a variety of uses in different industries. Here's a recent project we worked on with Thumbjamz to create a starter kit of their curated playlists. 

Thumbjamz is a company that connects DJs with listeners through various mediums, including streaming and, obviously, USB drives. The hardware component allows users to download and move music wherever they want to load it. The platform itself is growing, and we're proud to have helped create the packaging to help increase sales and recognition.

Starter Kit At A Glance

A starter kit can look a lot of different ways. It depends on what's included and what industry it serves. For example, a medical sample kit will look very different from a liquor product, and so on. In this case study, Thumbjamz is part of the music industry. So we turned to a classic, CD-LP kind of look for the product. 

Since the project was centered around the client's hardware--in this case, a flashdrive--we turned to one of our existing styles that fit perfectly: the FlashPad. It already mimics how music packaging opens, with ready-made space for track lists and album notes. It also has built-in padding for the USB drive, which we upgraded with a foam insert.

For the finishing touches, we added scuff free lamination paired with digital printing for vibrant tones. 

Functional Flashdrive Packaging

By using our FlashPad model, we were able to help Thumbjamz innovate without any added costs for new fabrication. Sunrise has the ability to make a wide variety of products, allowing our clients to leverage an expansive catalogue of work. Reach out to us for your next project. Let's see what we can build together!

Testing Packaging Concepts – Prototyping

retail packaging, importance of prototyping, custom prototypes for boxes

 

 

 

 

 

 

It is important to conduct qualitative research and preliminary tests on new packaging concepts before launching them in store. One guiding principle is to keep shoppers in a shopping mindset the following tips can make a big difference in your research and results. At sunrise we help a lot of companies with their market research by prototyping. Sometimes all it takes is to touch and feel your product before it is released in the market.

1. Present packaging concepts within competitive context- When concepts are shown next to competition, it is more realistic to the shopping experience and allows us to gauge competitive differentiation, which is critical to in-store success.

2.Minimize side-by-side design comparisons-Conversely, when shoppers see alternative design systems for the same brand simultaneously on a side-by-side basis, it immediately takes them out of a shopping mode and encourages a focus on aesthetics.

3.Show concepts in their totality– It is important to remember that shoppers encounter packages in their totality and that the “gestalt” of a design is often more than the sum of its parts. Therefore, you should consistently show shoppers full packages and then probing to understand which design elements are driving reactions.

4. Show concepts alone (without marketing support)– Finally, it’s important to remember that packaging typically has to work on its own, without the benefit of advertising or point of- sale support. In this day of fragmented media, it is simply unrealistic to assume that shoppers have recently seen your commercial.

Blog Source: Packaging News

Press Kit Branding

When it comes to marketing a product or service to new people and clientele, a promotional press kit is a great way to get your foot in the door. With a number of cohesive elements that extend your brand, a custom made media press kit is a sound investment in future business opportunities. As a custom packaging manufacturer of turned edge/ hard cover boxes, binders and inventive sales kits, we have seen a wide variety of ways that clients choose to market their brand. In the video shown below, we have featured our very own press kit complete with a variety of our niche capabilities. Ranging from turned edge construction, graphic design, foil stamping, and custom plastic thermoforming, this “impress” kit is meant to do just that! These press kits went very fast, and we hope to be producing more shortly!

Turned Edge, Hardcover Versatility

Here at Sunrise Packaging, we try our best to provide clients with the resources, materials, and information in order make an informed decision regarding their needs and preferences for their packaging solutions projects. While we have in the past offered e-flute corrugated options as well as SBS paperboard and poly materials, our in-house specialty is definitely turned edge, also known as rigid construction. The use of durable chipboard and a custom wrap of our clients’ choosing offers an affordable and effective way to stand out among competitors whether the package is for marketing promotions or even a retail product. The three items shown above have all been produced by us with custom turned edge. Ranging from a large intricate sales kit for a tool set, to a simple Flashpad with particularly thick foam and then on to a simple setup box with a bare inside- turned edge packaging solutions are so customizable that all of these products were feasible under the same roof. As a turnkey manufacturing house, we pride ourselves in the ability to source correct materials, print any graphic design or artwork, and of course create a final product that is fulfilled and ready to ship. While turned edge is not a household term, we like to refer to it as hardcover because it is the same way a hardcover text book is made. To see more pictures of the wide variety of turned edge products we have made, we invite you to visit our google+ page or even our tumblr.

Branding and Product Packaging with a Rigid “Pad”

IMG_3605IMG_5055One of our most popular packaging solutions, the Flashpad, is a great tool to market a brand at an event or even as a mailed out promotion. We have found that not all companies benefit from USB flash drives, and that is okay! Since we are a custom manufacturer, we are capable of making a “pad” packaging solution for a wide variety of media, products, and literature. Shown here are a few examples of how organizations have tailored a simple product and created a memorable and effective promotional item. Design your own artwork to be printed, screen printed, or even foil stamped onto a, out side wrap. Once laminated, we will turn it over rigid chipboard to create the turned edge flat that acts as the exterior of the package. Once we have your item(s) that will be included, we can get to work on the foam! We offer a wide variety of foams all differing in color, thickness, and overall quality. A die is then created to die cut the foam to create appropriate cavities to hold your products safely and securely. Once the foam is adhered to the rigid flat and all of the pieces are fulfilled, you are set to distribute. Add value to your product and marketing efforts by branding your promotional pieces in this simple and extremely effective way. IMG_5013

 

Client Feature: Besita Boutique

Besita LogoThis year, Sunrise Packaging, Inc. was fortunate enough to work with a women’s swimwear company by the name of Besita Boutique. Besita is an online fashion house that offers couture swim and resort wear. The fashions are glamorous and sophisticated with a hint of pin-up style. The retailer offers exclusive swimwear as well is high-end designers that are well known in the industry. Since its inception with strictly swimwear, Besita Boutique has expanded their product line to accessories, apparel, lingerie and more to be released.  

The company culture of Besita Boutique is all about empowering women. Their team consists of hardworking women of all ages and experiences who work together to grow their business. They are also very active with sponsoring charitable events to give back to the community and contribute to a scholarship fund for deserving prospects.

Besita Boutique came to us for a packaging solution that would represent their brand, add value to their product, and market their company and charity efforts. There are three main items that we manufactured for Besita which consist of; a large apparel box, a small NetBox for marketing, and a Flashpad to hold a gift card. Each item is constructed with turned edge, which gave Besita full reign of the outside wrap, liner, and any other custom features. They went with a unique white croco, which is a fiber that imitates the look and feel of crocodile skin. Adding a blue foil stamp with their logo on each piece was an intelligent branding decision that resulted in a high end luxury packaging solution. Founder and CEO of Besita Boutique Sheralyn Marsh upon receiving the finished product states, “We find our boxes beautiful, and intend to use them as part of a display for our upcoming headquarters launch party!”

By using rigid chipboard and a turned edge finish, we were able to create a unique set of boxes for Besita Boutique to add value to each sale and market to their brand new guests. The NetBox created for Besita was made complete with a custom thermoformed tray made with white PVC to coordinate with the entire collection. The internal tray was formed specifically to hold the white croco Flashpad in place. Which brings us to the Flashpad,the perfect solution for packaging their promotional gift card in a die cut foam cavity.

By investing in custom manufactured packaging, Besita Boutique improved their marketing efforts, and extended their brand by promoting the value of their fantastic line of swimwear. The use of texture, color, form, and function is consistent throughout the collection and creates a luxury experience for every shopper.