Unique Product Promotion Packaging

Standing out in the crowd is the goal of all packaging. Whether it's on a retail shelf, in a sales presentation, or even on a shelf in an HR office, Sunrise works to create a custom solution for every project. And that's why when it comes to product promotion packaging, we get a little extra excited. 

Some projects allow us to flex our creativity a little bit more. Product promotions usually fall into that category of projects. The goal isn't just to the catch a wandering eye. It's to generate excitement, to resonate with customers, and make an impact. We love a challenge at Sunrise, and this recent collaboration with Ben and Jerry's allowed us to dig deep!

Fun Product Promotion Ideas

Mint Chocolate Chance is the newest flavor by Ben & Jerry's. It's inspired by Chance the Rapper's love of mint ice cream and brownies.  With this background, we knew we had to bring our A game to this packaging. Here are some of the principles we brought to this project that can be applied across product promotion packaging: 

  • Convenience
    Convenience means that you care for your customers and their time, and in turn increases loyalty and retention.
  • Special unboxing experience
    This magnetic box creates a great experience - opening and closing!
  • Compelling story within brand messaging
    Collaborating with an icon like Chance the Rapper is a great opportunity for Ben & Jerry's to expand their exposure.
  • Creativity
    These boxes are designed to look like old school VCRs. We love the color palette and the scuff free matte lamination.

What principles do you use to govern product promotion?

Strategize, Improvise, and GO

Prior to designing, it's important to narrow down the options first. This is where strategy is key. Knowing your market and overall aesthetic is the first step. 

Next, allow for a little improvisation. What elements could surprise your audience in a good way? What kind of design would attract and retain customers?

Once you know the direction you want to take, Sunrise can take the lead. Product promotion packaging should be fun. And that's something we definitely stand behind. Reach out to learn more about Sunrise and our design principles!

Presentation Kits Deserve Design Elements

Putting together presentation kits is a fun task. Well, we think so at least. 

It's like creating a story that tells itself on its own. And that's particularly important in these COVID-19 days, where in-person meetings are happening less often. Creating a Zoom-ready presentation kit is a bit of a different order than it might have been in the past. But it's one that Sunrise Packaging (located in Blaine, Minnesota) is equipped to take on.

Designing Zoom Presentation Kits

Presenting in person takes a different skillset than presenting virtually. Whether your company uses Zoom, Webex, Google Hangouts or something else, it's important that the presenter is in full control of the virtual space. Which means that the presentation kit should assist them, and not hamper them. 

This looks different and depends on your organization. If you are sharing samples with a customer, make sure that they're packed in the right order so the presenter can refer to them in a logical manner. If there is content inside the presentation kits that the customer or prospect should know about, the presenter can direct them to it and talk through key points. And let's not forget about importance of presentation kit aesthetics.

You wouldn't stuff an envelope full of samples, a brochure and your business card, drop it in the mail and expect a client to sort through it, would you? Of course not. A presentation should stand on its own, and the same goes for any accompanying kit. Ensuring that your kit has practical design elements integrated alongside flashy ones is an important balance to keep. For example, what type of closure does the kit need? Should it come with handles of some sort? 

All of these questions and more are things that Sunrise Packaging can make sure is covered in the design of your presentation kits. Whether you are back to doing business in person or relying on virtual tools, we can help.

 

Top Shelf Tasting Kits

As COVID-19 sweeps through communities, and vaccine rollout continues, people are taking their time in coming out of their homes. Creating experiences that customers can enjoy in the comfort and safety of their homes are still desirable. Marketing strategy is shifting accordingly. You can see it new, emerging products, like these tasting kits we created for Keeper's Heart

Custom Packaging Project: Tasting Kits

Keeper's Heart is a distillery local here in Minnesota. It's an American-made whiskey, getting ready to release their flagship product. This custom magnetic box, or magbox, is customized for their top shelf customers. The foam is crafted to hold the bottles safely and securely, and in a particular order. This is presentation packaging of the highest order. Everyone who opens this package will be immediately introduced to both the distillery and their product. We see it as a chance for the distillery to guide customers from taste to taste.

We worked with Keeper's Heart to develop the content for inside the box, which walks them through a tasting in their own home. Topped off with their logo in black, these tasting kits convey a sense of what it might be like to visit the distillery.

Designing Tasting Kits At-Home

Tasting kits for consumption at home aren't a new concept. But it's definitely something that's becoming more popular. 

In addition to working with distilleries, we design packaging for vineyards and beers, as well as top shelf spirits. Liquor packaging is an interesting beast. To get customers to pick it up, it has to speak to them. In order to meet this market, we partner closely with the vendor to figure out what the needs are. Sunrise then provides consulting on what will work based on the consumption, shelf space, and any other considerations. 

If you are interested in designing tasting kits for your customers or fan base, Sunrise can collaborate on a dynamic experience. Reach out to our team today to begin!

Influencing and Real Estate Marketing

Real estate marketing trends are wild. It's hard to know where to invest the most time and money as an agent, mortgage broker, or other industry professional. Should you be buying ad space on Pandora or Spotify, local newspapers or Nextdoor? Hire some teens to create a savvy Tik Tok presence for your organization? 

Luckily (well, for most people), the best way to increase business is using the old-fashioned referral. But how you obtain that referral is more than just a handshake agreement these days. Whether you're actively soliciting via Google reviews, Zillow rating, or some other tactic, gaining business is a business in and of itself.

The Business of Real Estate Marketing

Same as it ever was? Not quite. 

In order to get those hard-won referrals, you need to stick out in someone's mind. Customers need to connect you to a purpose to make that business connection in their brain, and then out of their mouths (or fingers, in the case of a written referral) in the form of a recommendation. To help keep you top of mind for them, having something physical and tactile helps. This is why we recommend custom Flashpads for users. 

In the example to the side, our custom products are holding USB drives of information for customers. But these products can be used for a variety of things. Gift cards, house keys, whatever memento is appropriate for your industry and their needs. 

2022 Real Estate Marketing Trends

We're hesitant to mention too many new trends that are coming up in the new year. Mostly because we do believe in a kind of Occam's Razor approach - the best approach is the simplest. And the simplest approach is the one that makes the most sense to you. If you're comfortable hopping on Tik Tok and making videos of your properties, if you love focusing on the minutiae of SEO, or creating unique Facebook ads? Knock yourself out. The method that you feel comfortable using is the right trend for you. Because, let's face it. There's nothing worse than outdated, unused trend. It's really worse than nothing at all. 

Keep your face and your organization top of mind with something simple. Like our Flashpads.

Special Edition Boxes for Musical Artists

Creating special edition boxes for music artists is a project that doesn't come around every day. At Sunrise, we love the opportunity to bring a little heart and soul to the world. And helping artists bring their visions to life is a great way to do that. 

Musicians bare their souls through their music. Packaging might sound like a way to mask that vulnerability. A literal way to cover up, if you will. But the right partnerships will yield complementary results.

Collaborating on Special Edition Boxes

When we work with an artist or label on creating special edition packaging, we need to know the same things we need for every project. Budget. Dimensions. Desired customizations. But there's an extra level of care that comes into play - we're talking about the physical manifestation of a person's soul, right?

In these subscription special edition boxes that we made for Walker Hayes, we collaborated with Smack Songs. These boxes held unreleased music alongside handwritten notes, a custom beanie hat, and more unique things designed to appeal to the heart of his fandom. Walker Hayes has only risen in fame since this project, and we know his first loyal fans are along for the ride with these special mementos.

How Would You Style Limited Edition Packaging?

Owning special edition boxes is a badge of honor amongst true music fans. Supporting an artist they love, and feeling like they've been thanked in return, is part of the magic that these kinds of boxes can bring. It doesn't matter if you're a country singer, a heavy metal band, or a classic cellist. Fans--your fans--will love any kind of insider wink you can give them. Which is why a limited release package is the perfect way to say "thanks for your support."

Sunrise Packaging has put together special edition boxes for many artists over the years in different genres. We know the basics of what a good box needs, and we'll rely on you to bring your best and brightest ideas. Ready to collaborate? Talk to our team today!

Promotional Packaging for the Holidays

The holidays are coming up quickly! What's your promotional packaging strategy? No, not for customers... But to show appreciation to your employees?

That's right, we're seeing more and more companies shower their employees with appreciation and recognition. Whether it's part of their retention strategy during this "Great Resignation" or business as usual, keeping workers around is (not surprisingly) a goal of some promo packaging.  

Promotional Packaging Aids Employee Retention

The holidays (or year end break, as some companies prefer to refer to it as) is the traditional time period to give gifts. Whether that means bonuses, luxury items or some other token of appreciation. But, as we said above, employees are quitting their jobs in all industries to pursue a career change or pivot completely. So it might pay off to share the love sooner rather than later. 

At Sunrise, we can help. Our two piece setup boxes are the perfect gift box. With our ability to utilize digital lamination for fast printing and wrapping, we can help you implement a branded recognition strategy quickly.

Resignation to Retention

Still not sure you believe us about how appreciating your workers can help them stick around? Here's a bit from a recent Inc. article

More importantly, workers simply want to be recognized; in fact, according to bonusly.com, 63 percent of those in a recent survey who said they are regularly recognized also said they are very unlikely to look for a new job. Workers want organizations that understand that hybrid work requires management to communicate more, not less. They want their boards and HR departments to finally awaken to the fact that narcissism is a malignancy and that bullies have no business managing other human beings.

This is a big opportunity for companies to make a difference in the lives of their employees and create a better, more sustainable work culture. Sunrise can help - reach out when you're ready!

High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Designing Your Brand Box

As others have noted, there really isn't a "return to normal" post-COVID 19. We're looking at a new normal, and the ripple effects will be felt in every industry. And we will make the case that it will even expand into the area of brand box creation. 

Branded packaging might be an afterthought for some organizations. But that should change, regardless of whether your business is operating solely by mail or your products can be found in brick-and-mortar locations. A well-branded box used to be a way to stand out on a shelf, or in some kind of physical space. In this new normal, it might be the only way you have to entice and connect with customers. 

The Brand Box & Branded Packaging Matters

Looka discusses the importance of a well-designed brand box, but particularly its value in connecting with a customer. Respondents to a survey on branded packaging are 40% more likely to recommend a product if it comes in cool packaging. But even beyond e-commerce, there are incentives for organizations to invest in personalized packaging. 

Some of the trends that emerged from coronavirus are expected to continue. Things like curbside pickup, online ordering, and more haven't seen much a decline as vaccination rates increase. The convenience and desire to avoid potential infection persists. A brand box is a great touchpoint between customers and organizations, and with this kind of shopping becoming the norm, it might be the only touchpoint an organization has going forward. 

Touchpoints into Trillions

E-commerce sales are in the trillions. Nabbing a part of those sales should be part of any product strategy. And believe us, packaging design should also be part of that strategy. 

Contact our sales team at Sunrise Packaging to learn more about our work process and how we can increase your share of the ecommerce pie. 

Marketing Solutions for Home Design

The real estate market is booming alongside the home improvement market right now. While covid-19 has presented a lot of struggles to many throughout the world in different capacities, it has allowed for more thoughtful contemplation for those spending more time at home. And more many people, they're realizing that they want to remodel their spaces or change it up entirely. And for organizations in this industry, marketing solutions are what sells their services to consumers. Like the appeal of a leak-proof roof to those deciding to upgrade their spaces.  

Packaging Marketing Solutions

Packaging, as one of many potential marketing solutions, provides a great return on investment. In the project to the side created for Weather Weld, we utilized a unique packaging style. The gate fold box is a cool, unique solution that turns a binder or folder type container into a literal stage. This particular style doubles a sample kit, and can hold business cards as well. 

We love the little touches included in this project, like the silver rivets and magnetic closure. These little elements are, well, more than just little. They make a subtle impression on consumers add up to a bigger impression, particularly within the right context. With the digitally printed, matte laminated casing and samples inside, it's a perfect first impression.

Innovative Marketing Solutions from Sunrise Packaging

At Sunrise, we take care to not only act in a consulting role for your best interests, but we bring our A game to every project. We've developed and designed custom packaging styles at every price point and for... Well, we won't say every product imaginable, but definitely a lot. Coming up with a complementary style for your product is probably in our wheelhouse. And if you're working in the real estate field, we definitely have you covered. 

Reach out to our team to find our more about our process and options available. Especially before the real estate market cools down!