Special Event Boxess

Anniversaries, birthdays, sales goals reached. The opportunities for recognizing employees, volunteers, colleagues, etc. are... Well, virtually endless. Special events require special event boxes, and Sunrise is your one-stop-shop for showering those who deserve recognition with respect. 

By commissioning a project with Sunrise Packaging, we'll work with you side-by-side to design handmade packaging tailored to your specifications. Are you gifting an award? Commemorative coins? Event tickets? Pens? Again, literally endless opportunities that can leverage our expertise. 

Commemorative Special Event Boxes

Celebrating those who deserve celebrating is a no-brainer, but science shows that, when employees feel recognized, they do better. Per Gallup

Workplace recognition motivates, provides a sense of accomplishment and makes employees feel valued for their work. Recognition not only boosts individual employee engagement, but it also has been found to increase productivity and loyalty to the company, leading to higher retention.

And related effects have been found for volunteers or non-compensated folks as well. 

Event Planning Includes Packaging

Packaging for your tokens of appreciation should be a top item on your to-do list. Simply imagine handing someone a thank you gift unwrapped versus wrapped (we like to think this case makes itself). Now, level up that wrapping into a branded box. Maybe with a soft laminate wrap and elegant embossment on top. Again... it speaks for itself, no?

Sunrise can handle any level of customization and any budget. But it starts by talking with our sales team.

Luxury Foil Stamping: Case Study

Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design.  Organizations come to Sunrise Packaging to help design custom gift boxes for their customers and employees to hold a variety of things. Anniversary gifts, holiday mementos, and more are all common requests. The possibilities are pretty endless when it comes to packaging customization. But one of the most universally popular is luxury foil stamping for setup boxes. 

Inherent Message in Luxury Foil Stamping

Luxury foil stamping is a tactic employed by A/Z Corp for the gift boxes we recently created for them. We started with our custom two piece setup box, a style utilized frequently by tech orgs for cell phones, tablets, and items of high value. Using a style associated with expensive items creates a valuable connection in the mind of the recipient. From the snug fit to the non-telescoping lid, it's a luxurious experience to just open the package.

The box is wrapped in black ultima, upon which the luxury foil stamping is inlaid. In addition to looking clean and classic, it feels clean and classic in the hands of the user.  A/Z Corp falls into the category of "another happy customer" with this stylish addition to our packaging library!

Luxury at Every Price Point

Contact Sunrise to learn more about the other ways we incorporate luxury finishing into projects. We understand how different budgets might make you think that it isn't possible to have the level of luxury you want in a finished product. But there are limitless ways in which we can integrate different high-end elements. Every project is unique, and we're confident in our ability to design the perfect box for your needs. 

 

The Secret Life of Gift Boxes

Providing sales incentives is just about standard practice these days. But in the age of covid, one of the most popular none-monetary incentives isn't quite as attractive as it used to be.. And that is incentive travel. Businesses who are looking to pivot should start examining the types of things their sales team wouldn't normally purchase for themselves. They should also start looking at the gift boxes that can help convey the appreciative messages. 

We're a fan of none-monetary employee incentives for a few reasons, but the biggest one, which is backed by research, has to do with mental accounting. When someone is gifted money, it's unlikely that they'll use it to buy themselves a treat with it. When we get extra money, our mind tells us to be responsible with it. Maybe it's the inner child voice of your parent telling you to "put it toward something!" So the money pays down the mortgage, the credit card, or into savings for a rainy day. 

That's why we encourage people to live a little. 

Creating Incentive Gift Boxes

The best gifts are the things that we want, but just can't quit justify buying for ourselves. This varies from person to person, of course. It might be an expensive watch for some. A fancy coffee machine for someone else. Airpods. The options are endless. If your organization is able to tap into these hidden desires, or even have a catalog of possibilities for people to select, it will provide more satisfaction to them as well be a physical reminder of a job well done. 

But then there is the question of uniformity, and that's where custom gift boxes come in. Sunrise can create unique, classic gift boxes for your employee incentive items that will create a cohesive image. The boxes can include any amount of customization desired. Take a look at the example to the side. These foil-stamped, custom inserted boxes are gorgeous and durable, and most importantly, memorable.

Motivating Your Team

Every organization needs some way to motivate their employees, especially in this day and age. They're being asked to deal with A LOT, and any little thanks you can toss them is appreciated. Creating incentive gift boxes can do just that. Chat with our team to learn more about how Sunrise can help!

Box Construction Informed by Style

When people talk about construction, they're usually not talking about box construction. They might talk about cranes. Skyscrapers. Majestic, sweeping bridges, or unmistakeable jackhammers. In light of these admittedly bigger projects (at least physically), we'd like to present something smaller, and more immediate. Box construction isn't something that we take lightly. And it deserves more consideration. 

Hear us out. 

Constructing memorable packaging takes more work than simply folding cardboard. There's the material to consider, and the finishing touches. What will the product be, and how can we mirror or forecast it with the box styling? How can we bring it all together?

Box Construction Styles

As a study in style, let's look at the setup box

You've almost definitely held a setup box in your hand. It's ubiquitous in the technology world, especially for smartphones. You probably remember opening up the box for the last smartphone you purchased. The box was probably small, tailored to the brand (white for Apple, black for Samsung, and so on). As you pulled the top off, it probably resisted a little before begrudgingly sliding off slowly. Your new phone--an expensive but exciting purchase--lay cradled inside. 

Did we get it right?

Setup boxes are evocative and classic. They're constructed in a way that makes them firm and rigid, yet--as you experienced--yielding and personal to the user. 

Packaging & Personality

All packaging must (or at least should) be branded. And with a brand, comes personality. 

As we stated above, the chic blankness of an Apple product is practically iconic at this point. So are the set up boxes they use to house their phones and tablets, with no spared expense to create the perfect stage for their products. When someone opens your product packaging, what personality are they witnessing?

Let your product's box construction do the talking for you. That is, after you talk with our team about this project. 

For All Your Sports Packaging Needs…!

The wide world of sports is expanding, and so is the sports packaging market.
While classic leagues like baseball and basketball still thrive, sports like lacrosse and soccer are increasing in popularity on a professional level. As popularity grows, so do fan expectations. So whether your sports club needs to come up with a new season ticket package, media guide, or fan giveaway, turn to Sunrise Packaging for your custom box needs.

What do we mean by custom boxes? We mean a unique solution for your brand. Every team has unique qualities, or works to establish traditions that resonate with fans. Here in Minnesota, there isn't a Viking out there who doesn't love a good 'SKOL!' cheer or get a little chill when the horn blows for first downs. These elements might not translate to packaging. On the surface, at least.

Sports Packaging That Resonates

Marketing sports team traditions is a fine balance. One must do enough to engage the target audience without going into overkill.  Sometimes a moment captures the public imagination.

Like the Vikings impromptu 'duck duck gray duck' game that spawned shirts, memes, and a place in MN Vikings lore. It's tapping into these moments when designing packaging that helps create something truly unique.

So how is this done?

Let's take a look at a recent project for the ACU Wildcats. We worked with them to create a digital media guide for the needs of a modern audience.

 

College football fans are among the most diehard in the country. There's an extra connection that comes along with attending a university and being a part of something larger. The pomp and circumstance that goes into a college football game - marching bands, cheers, and more - add to that excitement.

We wanted to capture that in this packaging for ACU. The bright purple wrap on this FlashPad is guaranteed to send any alum into their college memories. Prominently featured players on the front showcase the iconic uniforms, and the text inside tells the users exactly what this is: This. Is. Home.

What Message Can You Give Your Fans?

Design your sports packaging by focusing on the ones who make your team unique: your fans. We can help. Contact Sunrise today for a quote!

Liquor Packaging: Ins and Outs

High end liquor packaging is becoming more and more common. Trends show that people are tending to spend more on alcohol to enjoy at home vs. going out. This means that competition is bound to increase on the shelves.

It can be hard to stand out in the sea of options at any liquor store. Unless a customer knows specifically what it is they want, the options are endless. And sometimes daunting. However, there's always one tactic all customers employ in some way, whether they know it or not.

Packaging and design is one of the top decision-makers when it comes wine and spirits purchases. A customer is intrigued by the marketing--that is, the shape of the bottle, design on the label, or other unique packaging element--and they buy it. Which is why the message a bottle sends by packaging is so important.

Liquor Packaging in Practice

Check out this example of liquor packaging we recently created for Select Designs featuring Lamarca Prosecco's limited release, Luminore. Luminore is a DOCG sparkling wine (meaning a high-end bottle) and considered one of the apex wines where the grape is concerned.

To design packaging that aids that impression, we started with the brand. Utilizing an organization's brand in packaging design is a key element to creating a connection for the consumer between the product and the producer. In addition to a beautiful bottle of wine, Lamarca is known for their striking light blue-on-black with foil stamping for extra pop. And you know that extra pop is everything when marketing a sparkling wine, right?

With the brand on point, we brought in a straightforward approach with a two piece set up box. Paired with custom flocked foam inserts, these boxes are sturdy, stable, and can securely hold a glass bottle with little-to-no potential for damage. Just don't test that theory *too* aggressively!

Wine & Spirits Packaging Drives Sales

Creating limited edition packaging like this barely scratches the surface of our experience in the wine and liquor world. Artisan liquor packaging is something we do well, and our packaging positively affects the bottom line.

When you're ready to start increasing sales by grabbing the attention of prospective customers, give Sunrise Packaging a call!

Custom Box Design in Minnesota

Custom box design is something we not only love, but take seriously at Sunrise Packaging.

Our approach is founded in common sense and experience. When anyone encounters an interesting package, their curiosity is automatically piqued. The packaging doesn't have to be unnecessarily tricky, the closure particularly unique. It's a closed box; sometimes, that's all we need to get our imagination flowing.  Our job is to get the user excited for your product.

We accomplish this by using some of our tried and true methods to create great customized packaging. When it comes to a box, it's not always *just* a box.

Delivering More Than a Package: Custom Box Design

Custom Size

It's practically passed into cliche to talk about how to maneuver square pegs into round holes. Yet, when it comes to packaging, there's a kind of "single size fits all" mentality that drives organizations to buy boxes in bulk. While we recognize there's no harm in that approach, there's also not much to gain, either. Part of the pleasure of custom box design is derived from the fit. Perfect, every time. In the example to the side, we created this box for Rheem as a thank-you to their customers.   While the image might distort the size, it's a large box at 24 inches by 22 inches and 8 inches deep.

Just like any bespoke product, a box that's made specifically for your product will always do the job it's designed to do: make your product shine.

Custom Inserts

In the final picture above, you can just see the inside of the box with the custom foam inserts inside. We talk a lot about presentation packaging at Sunrise, and this project is a perfect example. Presentation packaging can focus on the external features, but it's also about how a product (or products) lay inside the custom box design as well. As we mentioned above, everyone wants to be dazzled by an unopened box. Make sure that the reality lives up to expectations with a little padding inside your package.

Custom Finishing

Presentation is all about appearances, and ensuring that your box presents well to customers is key. Yes, the focal point is what's inside the package. But that doesn't mean you get to ignore the outside.

We love this example above because it's simple yet stunning. The brand pops out at the viewer, and while you can't touch it through the screen, it's wrapped in soft Nuba paper. Great packaging engages multiple senses; this one does not disappoint on multiple fronts.

What's Your Custom Box Style?

Just like people, boxes and organizations have personalities. What do you want yours to say?

Sunrise can help develop it. Contact our team today!

Opening Day = Box Closures

As a proud Minnesota company, we love all things related to our hometown teams. And on this Opening Day for the Minnesota Twins, we turned our attention to another kind of opening that captures our attention: box closures. 

If you want to contest the importance of and customer attention to box closures, look no further than your own experience. We don’t doubt that at one point or another, you spent more time than you like to admit lazily flipping open a magnetic box lid. Or slowly slide the top piece off of a setup box to savor the moment of getting a new smartphone or tablet. The delicious moment of flipping up a cigar box top. 

Design custom packaging that allows users to savor that anticipation. Here are some of our favorite box closures in honor of Opening Day!

Box Closures That Captivate

Slip Slant Boxes with box closures

Magnetic Closures

Far and away one of our most popular features. Magnetic boxes are versatile and instant keepsakes for users. Closures can be embedded in many different types of box styles. Plus magnets are one of the most secure types of closure so products are safe and secure. 

custom luxury boxesSetup Boxes

You might not think a lot about setup boxes having a particular flavor to their opening and closing, but consider again.  Setup boxes are a frequently used for luxury goods and technology products for a few reasons. Their rigid chipboard construction, paired with a thermoformed or custom insert, keeps the product secure. These highly-customizable two pieces allow for a high quality finish via the wrap. Most of all, the sleek design is evocative and suggestive of luxury. 

Design Your Own

When someone comes to Sunrise with a project, we do everything we can to bring it into reality – even when it means creating something new and personalized to your business objectives. We’ve taken on new interpretations when it comes to slip cases, gatefold, and more. Contact us today to start bringing your vision to life. 

Play Ball!

Openings are full of anticipation, from the excitement of a new baseball season to revealing an exciting product.  No matter which team is *your* team, Sunrise is ready to bring you and your products to the next level of success. 

Bespoke Boxes

Creating packaging isn’t so different from creating clothing. Both industries are subject to fashion and fads, with new trends drifting in and out. We watch things that were old become new again, things that were passe become trendy with enough time. Whether we’re talking tailoring or bespoke boxes, some features are just continuous classics. 

The word “bespoke” has a history tied to London, England. In the 16th century, “bespeak” meaning to order or arrange in advance. That evolved to refer to clothing or other things that a customer orders before creation. Traditional techniques are still in use on Savile Row, where making clothes is still seen as an art and not a science. 

Automation is increasingly a larger part of any enterprise, and custom boxes are no exception. However, while the manual parts of the process are less, well, manual, the artistry still exists. It takes time to craft truly bespoke boxes. Here are some examples: 

21st Century Bespoke Boxes

Custom magnetic boxesbespoke boxes

Sunrise Packaging’s Netbox, or customized magnetic boxes, reflect a true packaging classic: the cigar box. With an overlapping hard cover, magnetized for closure, ‘t’s ready for customization in any number of ways. These boxes are perpetually striking and can be further personalized through embossing, foil stamping, screen printing, and more. 

Prince Two Piece Setup Box and bespoke boxesTwo piece setup boxes

As a Minnesota-based company, we can’t have a post tying fashion to bespoke boxes without using a Prince example! This box to the left is an example of a two piece setup box.  They’re popular for luxury packaging, game boxes, and gift packaging. The turned edge corners ensure perfect fit from top to bottom. The strong chipboard can be wrapped in material that appeals to the senses, from a soft touch to glossier finish. Whatever you want to convey with your packaging can be done. 

ThermoformingThermoformend trays for the health and beauty products.

Thermoforming is truly one of the best ways to create bespoke boxes or custom packaging. Plastic molds are created to the exact specifications of your product(s) to ensure a snug, comfortable fit. It adds layers of protection and security to boot. Sunrise can create the perfect tray, clamshell, or blister pack to meet your requirements. 

Where Past Meets Present

As you can see, bespoke boxes and customized packaging take what’s best from the past and make it better with the present. Cigar boxes are a timeless style, but thermoforming ensures that the products inside are safe and secure. Using innovative practices paired with a respect for the past, Minnesota custom box creator Sunrise is ready for any challenge you can bring to us.

Contact our reps today to get started!

Remembering Prince: Keepsake Boxes

Just over a year ago, Minnesota lost one of its most famous citizens. Prince Rogers Nelson (known as Prince for the majority of his career) died in his Chanhassen home last April. In the time since his passing, remembrances have popped up in different ways. On the anniversary of his death, Minnesota landmarks glowed purple (and beyond Minnesota as well). His ex-wife, Mayte Garcia, has published a memoir. And box sets, like this one which Sunrise created for him, take on the role of keepsake boxes.

Prince keepsake boxes

Custom Promotional Packaging Turned Keepsake Boxes

This custom promotional box housed box set “One Nite Alone…Live!.”  The box contains a thermoformed tray, designed to fit three discs of live music spanning decades. Not only is it a great example of presentation packaging, but the attention to detail is evident. From the piano key-influenced box sides to the thumb holes, aiding the user in opening the package. Ever cognizant of his users, this allows fans to open the box without potentially harming the discs.

How Keepsake Boxes Keep Memories Alive

Keepsake boxes might have a reputation for being the domain of the sentimental. But in reality, it’s simply about holding on to memories that have a tangible representation. Like holding on to concert tickets that remind music lovers of the experience of seeing their favorite acts live. Or an autographed piece of memorabilia. Anything with significance to the owner of the box gives it value and staying power.

Keepsake boxes, or grief memory boxes, can actually help the grieving process. They can act as a central space for people to remember someone who was important to them. In a sense, they can actually contain the grief of a person. This aids in emotional regulation and processing. It helps people face pain and grief instead of avoiding it. When it comes to the passing of mega-stars, like Prince, keepsake boxes can act as connections between people. They increase communication by encouraging contributions, sharing memories, and engaging in a collective, cultural experience.

Personalized and Customized

One of the world’s most prolific songwriters, Prince was known for the level of customization he brought to his craft. Prince’s sense of style and presentation extended past his flamboyant stage presence. He carefully controlled his image and merchandise. Additionally, he was proud of his Minnesota roots, and sought out local businesses to patronize. These albums are ideal keepsake boxes for fans who will forever miss this artist.