Collaborative High End Boxes

High end boxes are a highly collaborative process with our customers. What might be appropriate shifts from industry to industry, and product to product. While there are some elements that are consistent, other aspects will vary widely. 

But of the elements that are persistent, our recent collaboration with Toyota on a series of employee recognition boxes are great examples. These boxes utilize classic design elements with minimalist features. Plus, they have a great purpose. They hold the itineraries for employees who earned a corporate travel reward!

High End Boxes for High End Employees

We've written before on the incredible incentive that is employee recognition in any form. But travel is really a next-level reward. Cash is too easily spent on non-reward items (paying bills or paying down debt, for example). Not everyone needs a new watch or a golf bag. But travel is an experience, a bank of memories, and creates a well of goodwill. 

So designing these high end boxes for Toyota's employees was something that not only made us feel great, but something that really made us want to create something special to enhance every aspect of this recognition program. Wrapped in black senzo paper with a gold foil stamp, every inch of these boxes feel luxurious. The simple design is classic and timeless, ensuring that these boxes will still be usable and desirable long after the trip ends. 

Some customers have expressed concerns about obtaining the materials for luxury boxes like these. And all we can really say is this: it depends. Timeline, budget, and other considerations have always been factors in projects, and this is just one more thing.

Overall, we don't feel that there's been a huge impact in our ability to deliver quality and quantity of our products. However, if you do have a concern, we are all ears.  There are plenty of modifications we can make in the event of a supply issue, and there's always a multitude of options to explore. From design to finishing to delivery, Sunrise (Blaine, Minnesota) is dedicated to customer satisfaction. 

If you're ready to talk more about crafting high end boxes for your needs, we're ready. Contact our team today!

Unique Product Promotion Packaging

Standing out in the crowd is the goal of all packaging. Whether it's on a retail shelf, in a sales presentation, or even on a shelf in an HR office, Sunrise works to create a custom solution for every project. And that's why when it comes to product promotion packaging, we get a little extra excited. 

Some projects allow us to flex our creativity a little bit more. Product promotions usually fall into that category of projects. The goal isn't just to the catch a wandering eye. It's to generate excitement, to resonate with customers, and make an impact. We love a challenge at Sunrise, and this recent collaboration with Ben and Jerry's allowed us to dig deep!

Fun Product Promotion Ideas

Mint Chocolate Chance is the newest flavor by Ben & Jerry's. It's inspired by Chance the Rapper's love of mint ice cream and brownies.  With this background, we knew we had to bring our A game to this packaging. Here are some of the principles we brought to this project that can be applied across product promotion packaging: 

  • Convenience
    Convenience means that you care for your customers and their time, and in turn increases loyalty and retention.
  • Special unboxing experience
    This magnetic box creates a great experience - opening and closing!
  • Compelling story within brand messaging
    Collaborating with an icon like Chance the Rapper is a great opportunity for Ben & Jerry's to expand their exposure.
  • Creativity
    These boxes are designed to look like old school VCRs. We love the color palette and the scuff free matte lamination.

What principles do you use to govern product promotion?

Strategize, Improvise, and GO

Prior to designing, it's important to narrow down the options first. This is where strategy is key. Knowing your market and overall aesthetic is the first step. 

Next, allow for a little improvisation. What elements could surprise your audience in a good way? What kind of design would attract and retain customers?

Once you know the direction you want to take, Sunrise can take the lead. Product promotion packaging should be fun. And that's something we definitely stand behind. Reach out to learn more about Sunrise and our design principles!

Classic Cigar Boxes

Classic cigar boxes are one of the most popular styles of boxes that we produce. While other styles come and go with the trends, cigar boxes persist. And no, we're talking about actual, vintage cigar boxes!

(Although, to be fair, those do hold their value well).

 

Why Everyone Love Classic Cigar Boxes

Cigar boxes have that je ne sais quoi factor going for them. They're immediately recognizable as a product, and intuitive to use for the majority of folks. With a simple top flap opening, cigar boxes are highly accessible. Most people can open them without issue, and without any annoyance. I think we can all think of a time or two when we've had to massage the lid off a new cell phone box, right?

In addition to being easy to use, classic cigar boxes are easy to decorate. For us, at Sunrise Packaging, that can mean a lot of things. We're thinking about what kind of printing to use for the box. If there's a certain feel to apply to the finishing. And finally, the literal ornamentation. Embossing, debossing, the list goes on. Cigar boxes lend themselves well to a variety of finishes, which means that customers have a world of customization opportunities at their fingertips.

The Classics Never Go Out of Style

Rigid chipboard for durability. Flip top for easy access. And virtually unlimited options for finishing touches? There's a reason we love creating unique cigar boxes with our customers, and these are a few of the reasons. A universal crowd pleaser doesn't come along everyday. But it's something we experience a lot with this packaging style. 

Find out more about what makes cigar packaging styles so great. Our team is ready to learn more about your product, and if this is the right approach for you. Contact Sunrise today.

Employee Gift Boxes & Employee Retention

How do employee gift boxes figure into employee retention, you might be asking ? Well, we're glad you asked. 

Chances are you've had some experience related to what's being called "the great resignation." A sign at a restaurant asking for patience due to short staffing, or an influx of 'help wanted' messages online. Everyone seems to be looking for help, and it's no wonder. People have realized that life is too short for crappy jobs. They're finding more fulfilling, higher paid work that meets the criteria of what they want. 

So where does that point toward employee gift boxes?

Well, let's take a look at retention strategies to try in 2022.

Employee Gift Boxes & Other Strategies

Employee retention is about ensuring that your employees feel valued. It would be ridiculous to think that you can maintain 0% turnover. But as long as employees are satisfied, chances are they won't look for new work too broadly. Here are some suggestions from Forbes: 

  • Invest in employees and their growth.
  • Encourage management to lead with soft skills.
  • Pay employees fair and competitive wages.
  • Prioritize health, wellness and balance.

Creating a package that attracts and retains employees shouldn't be too formulaic, but these are elements that apply across industries. And we would encourage creating a literal package as well.

A Package Employees Can't Resist

When you decide to honor and recognize your employees, do it with a custom gift box from Sunrise Packaging. Utilizing your organization's branding and messaging enhances your standing and makes it even more memorable. Employees will be honored, and feel respected by the organization to whom their giving their time and energy. 

Keep your employees engaged. Contact us today to figure out a customized solution for your employee gifting needs.

Employee Gift Packaging Aids Retention

Just about everyone is well aware that expectations around career planning are changing. It's the Great Resignation, and even if you think changing meeting cadences will help your organization retain talent, think again. Companies who have long profited from low wages, poor benefits and generally exploitive practices might be too far gone to be able to make effective changes. But if your organization is simply looking for ways to keep employees engaged by telling them how much you value them? We've got a perfect addition to that strategy: employee gift packaging. 

With the holidays around the corner, sharing gratitude is in the air. Redirecting that gratitude to your employees is a no-brainer. And with the proper employee gift packaging in place, your employees will be more focused on the thought behind the gift rather than the gift itself.

How Employee Gift Packaging Increases Retention

It might be tempting to simply add some dollars to your employees paychecks, but we would argue against that. As would others.  Extra dollars have a way of going toward things that are... Less than fun. A bonus, or an employee incentive, should embody fun or frivolity. It should be something that your employees appreciate but maybe not buy for themselves. That's why experiences, like trips, or luxury items, like watches, are perennial employee gift favorites. They hit the right chord of appreciation.

But even if your organization isn't in a place to gift everyone a Rolex, you can still do something smaller. A commemorative pin or coin, or a joking nod to an inside joke. These are things that are meaningful without being spendy. And of course, any gift is elevated with customized packaging.

Give Your Employees the Recognition They Deserve

The example above shows a set of employee recognition boxes we created. Employees were gifted a trip, and we worked with the organization to craft a design that meets their needs and, we think, conveys a sense of place and excitement. We can also create more standard gift boxes for your company, using your colors and branding, or something more unique. 

Whatever your needs might be, Sunrise can help!

Custom Box Design: Dreams into Reality

What does your dream custom box design look like?

We know that might not be something you dream about, exactly. If we're honest, box design doesn't always fill our dreams, either. Depending on the industry and the product needs, box design isn't exactly a glamorous job. But it does have its exciting moments, and packaging concept design is one of them.

At Sunrise, we have a wealth of experience that balances out a blue-sky thinking approach. Customers can feel free to bring us their ideas for embellishments, content, wrapping and printing, handles, closure and more. We can help them scope the project appropriately based on whatever constraints exist. Whether your budget is limitless or limited, your product big or small, whatever spectrum you exist on: Sunrise Packaging can create the box of your dreams.

Custom Box Design Ideas

Designing dreamy packaging requires one foot in reality and the other in the clouds (is that a saying?). Custom box design usually follows a few simple tenets, and the rest is open to interpretation. 

  • Closures
    How your box should shut--and stay shut--is an important discussion. It involves an idea of how you want customers to interact with the box as a whole. And, of course, what your budget looks like.
  • Styles
    Boxes come in all shapes of sizes, as you know, and just as many styles. Does your product need a setup box, or a gatefold box? Learn about the options here.
  • Finishings or embellishments
    We've all been dazzled by a shine seal on a package, or impressed by a soft Nuba wrap. These different elements convey different things, and our experts can walk through how to get the best bang for your buck when it comes to these decorations.
  • Printing
    Have some content, like instructions, social channels, or other pieces of information to share with customers? There are best practices when it comes to what this content should look like and how it should be formatted. Luckily, almost all printing options allow for variations.

 

Ready to talk about your dreams? Contact our team today!

Business Development Tools

When you hear the term "business development tools," your mind probably veers toward apps or technology. Like Slack, a spendy CRM, or things like that. And, truth be told, that is usually what people mean by business development tools.

But there's a hidden, second level to implementing these tools. It's not just enough to spend money on the CRM or a large Slack presence. Your team needs to know how to use them effectively and efficiently. There needs to be a larger presence that ties them all together. And it's those overarching themes and connections that can utilized and distilled into your organization's branding and packaging styles. 

Packing Up Business Development Tools

Let's think about the main things that tools aiming to develop business do: 

  • Target decision makers
  • Build relationships
  • Organize efforts
  • Add value

Packaging can aid all of these efforts. In the example to the side, you can see a recent project for an investment company. This is an example of high end marketing. Design and content aside, the purpose of the box is, quite literally, all of the key points that business development tools aim to do as well. They target decision makers and build relationships via a high quality tactile experience. They organize content and efforts, and help direct questions, inquiries and more to the proper channels supported by tech tools. And finally, this style of packaging adds immense values to interactions. The physical impact of your company in someone's office is immeasurable.

Designing the internal processes to support a business--and selecting the best tools to support it--is a big task. It requires a deep understanding of how your business operates, how employees interact, and how customers are best served. Packaging can help support those efforts in multiple ways, and Sunrise can help broker that support. 

When you're ready to dive in and learn more about what targeted packaging efforts can look like, reach out to our team!

Presentation Kits Deserve Design Elements

Putting together presentation kits is a fun task. Well, we think so at least. 

It's like creating a story that tells itself on its own. And that's particularly important in these COVID-19 days, where in-person meetings are happening less often. Creating a Zoom-ready presentation kit is a bit of a different order than it might have been in the past. But it's one that Sunrise Packaging (located in Blaine, Minnesota) is equipped to take on.

Designing Zoom Presentation Kits

Presenting in person takes a different skillset than presenting virtually. Whether your company uses Zoom, Webex, Google Hangouts or something else, it's important that the presenter is in full control of the virtual space. Which means that the presentation kit should assist them, and not hamper them. 

This looks different and depends on your organization. If you are sharing samples with a customer, make sure that they're packed in the right order so the presenter can refer to them in a logical manner. If there is content inside the presentation kits that the customer or prospect should know about, the presenter can direct them to it and talk through key points. And let's not forget about importance of presentation kit aesthetics.

You wouldn't stuff an envelope full of samples, a brochure and your business card, drop it in the mail and expect a client to sort through it, would you? Of course not. A presentation should stand on its own, and the same goes for any accompanying kit. Ensuring that your kit has practical design elements integrated alongside flashy ones is an important balance to keep. For example, what type of closure does the kit need? Should it come with handles of some sort? 

All of these questions and more are things that Sunrise Packaging can make sure is covered in the design of your presentation kits. Whether you are back to doing business in person or relying on virtual tools, we can help.

 

Top Shelf Tasting Kits

As COVID-19 sweeps through communities, and vaccine rollout continues, people are taking their time in coming out of their homes. Creating experiences that customers can enjoy in the comfort and safety of their homes are still desirable. Marketing strategy is shifting accordingly. You can see it new, emerging products, like these tasting kits we created for Keeper's Heart

Custom Packaging Project: Tasting Kits

Keeper's Heart is a distillery local here in Minnesota. It's an American-made whiskey, getting ready to release their flagship product. This custom magnetic box, or magbox, is customized for their top shelf customers. The foam is crafted to hold the bottles safely and securely, and in a particular order. This is presentation packaging of the highest order. Everyone who opens this package will be immediately introduced to both the distillery and their product. We see it as a chance for the distillery to guide customers from taste to taste.

We worked with Keeper's Heart to develop the content for inside the box, which walks them through a tasting in their own home. Topped off with their logo in black, these tasting kits convey a sense of what it might be like to visit the distillery.

Designing Tasting Kits At-Home

Tasting kits for consumption at home aren't a new concept. But it's definitely something that's becoming more popular. 

In addition to working with distilleries, we design packaging for vineyards and beers, as well as top shelf spirits. Liquor packaging is an interesting beast. To get customers to pick it up, it has to speak to them. In order to meet this market, we partner closely with the vendor to figure out what the needs are. Sunrise then provides consulting on what will work based on the consumption, shelf space, and any other considerations. 

If you are interested in designing tasting kits for your customers or fan base, Sunrise can collaborate on a dynamic experience. Reach out to our team today to begin!

Influencing and Real Estate Marketing

Real estate marketing trends are wild. It's hard to know where to invest the most time and money as an agent, mortgage broker, or other industry professional. Should you be buying ad space on Pandora or Spotify, local newspapers or Nextdoor? Hire some teens to create a savvy Tik Tok presence for your organization? 

Luckily (well, for most people), the best way to increase business is using the old-fashioned referral. But how you obtain that referral is more than just a handshake agreement these days. Whether you're actively soliciting via Google reviews, Zillow rating, or some other tactic, gaining business is a business in and of itself.

The Business of Real Estate Marketing

Same as it ever was? Not quite. 

In order to get those hard-won referrals, you need to stick out in someone's mind. Customers need to connect you to a purpose to make that business connection in their brain, and then out of their mouths (or fingers, in the case of a written referral) in the form of a recommendation. To help keep you top of mind for them, having something physical and tactile helps. This is why we recommend custom Flashpads for users. 

In the example to the side, our custom products are holding USB drives of information for customers. But these products can be used for a variety of things. Gift cards, house keys, whatever memento is appropriate for your industry and their needs. 

2022 Real Estate Marketing Trends

We're hesitant to mention too many new trends that are coming up in the new year. Mostly because we do believe in a kind of Occam's Razor approach - the best approach is the simplest. And the simplest approach is the one that makes the most sense to you. If you're comfortable hopping on Tik Tok and making videos of your properties, if you love focusing on the minutiae of SEO, or creating unique Facebook ads? Knock yourself out. The method that you feel comfortable using is the right trend for you. Because, let's face it. There's nothing worse than outdated, unused trend. It's really worse than nothing at all. 

Keep your face and your organization top of mind with something simple. Like our Flashpads.