Financial Industry Marketing: Design the Customer Journey

The financial services sector is teeming with competition. As resources become more stretched, upcoming generations are increasingly aware of how important it is take rein of finances early on in their life. For any organization, marketing and branding is highly important to attracting and retaining customers. But financial industry marketing should also share key elements of the customer journey as well. 

Why should someone trust your company with their money? What kind of returns can they expect, and more importantly, what kind of insight can they expect into the process? What are the important touch points? All of these factors contribute to the customer journey.

Boxes & Financial Industry Marketing

O8 Agency found that financial services companies that invest in their customer journey typically see big returns. To be exact, it's been shown to "...increase marketing-driven revenue by 24.9% YoY, reduce service costs by 21.2%, and reduce the average sales cycle by 16.8%."

One way to invest in this aspect of financial industry marketing is to through brand channels, including packaging options. The example to the side, with rose gold foil against a white background, implements  popular trends. It's chic packaging that speaks to younger audiences, and tells a story all on its own. 

Customers will be drawn to the photogenic aspects of the packaging, and it can be used to house various materials assisting in the customer journey.

Customer Journey Packaging

The customer journey is conceptual versus physical. But at Sunrise Packaging, we can help with the physical packaging aspect of your financial industry marketing. Not every product has to make use of current trends (and, if we're honest, we recommend a more classic look). But that's something we can coach you on through the design process. 

When you're ready, reach out to our team. Talk to you soon!

Special Event Boxess

Anniversaries, birthdays, sales goals reached. The opportunities for recognizing employees, volunteers, colleagues, etc. are... Well, virtually endless. Special events require special event boxes, and Sunrise is your one-stop-shop for showering those who deserve recognition with respect. 

By commissioning a project with Sunrise Packaging, we'll work with you side-by-side to design handmade packaging tailored to your specifications. Are you gifting an award? Commemorative coins? Event tickets? Pens? Again, literally endless opportunities that can leverage our expertise. 

Commemorative Special Event Boxes

Celebrating those who deserve celebrating is a no-brainer, but science shows that, when employees feel recognized, they do better. Per Gallup

Workplace recognition motivates, provides a sense of accomplishment and makes employees feel valued for their work. Recognition not only boosts individual employee engagement, but it also has been found to increase productivity and loyalty to the company, leading to higher retention.

And related effects have been found for volunteers or non-compensated folks as well. 

Event Planning Includes Packaging

Packaging for your tokens of appreciation should be a top item on your to-do list. Simply imagine handing someone a thank you gift unwrapped versus wrapped (we like to think this case makes itself). Now, level up that wrapping into a branded box. Maybe with a soft laminate wrap and elegant embossment on top. Again... it speaks for itself, no?

Sunrise can handle any level of customization and any budget. But it starts by talking with our sales team.

Luxury Foil Stamping: Case Study

Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design.  Organizations come to Sunrise Packaging to help design custom gift boxes for their customers and employees to hold a variety of things. Anniversary gifts, holiday mementos, and more are all common requests. The possibilities are pretty endless when it comes to packaging customization. But one of the most universally popular is luxury foil stamping for setup boxes. 

Inherent Message in Luxury Foil Stamping

Luxury foil stamping is a tactic employed by A/Z Corp for the gift boxes we recently created for them. We started with our custom two piece setup box, a style utilized frequently by tech orgs for cell phones, tablets, and items of high value. Using a style associated with expensive items creates a valuable connection in the mind of the recipient. From the snug fit to the non-telescoping lid, it's a luxurious experience to just open the package.

The box is wrapped in black ultima, upon which the luxury foil stamping is inlaid. In addition to looking clean and classic, it feels clean and classic in the hands of the user.  A/Z Corp falls into the category of "another happy customer" with this stylish addition to our packaging library!

Luxury at Every Price Point

Contact Sunrise to learn more about the other ways we incorporate luxury finishing into projects. We understand how different budgets might make you think that it isn't possible to have the level of luxury you want in a finished product. But there are limitless ways in which we can integrate different high-end elements. Every project is unique, and we're confident in our ability to design the perfect box for your needs. 

 

Making the Case: Front Open Boxes

Designing front open boxes takes an eye for more than just aesthetics. While the overall effect is exciting from a visual perspective, it's the usability of this type of box opening that provides extra value.

99 Designs has a few idea for what makes for exciting packaging. They classify the unique approaches into single words like luxe, bold, charming, nostalgic, casual, and crisp. While these apply easily to the content, color scheme, and specific elements, they don't particularly convey the sense that they package is well-appointed to its intent. And with the front open box, it's front and center.

Form and Functionality with Front Open Boxes

A front open box is a style of packaging that doesn't work for every industry or need. In our years of experience, we've seen this style of box lend itself particularly well to these specific industries or uses: 

  • Educational: the front open box is perfect for organization while needing frequent access. It's simple to flip the lid, grab what you need and move on. 
  • Retail: front open boxes are enticing on the store shelf as they quite literally invite the user to check it out. 
  • Training: much like education, training or employee onboarding also has a system to how the user should access information. The front open box can convey that system in a method that's different from the more common folder or binder structure. 

Ultimately, the package should convey the message intended for it's audience. But it should also convey that message in a way that makes sense and follows any important order. 

Form Follows Function

One of the most important tenets of package design is that the form should follow function. Basically, that the design should be informed by how the product is intended to be used. And that is clearly the case when it comes to front open boxes. At Sunrise, we have decades of experience to help you determine what the right form for your function might be. 

Contact our team today to get started!

Designing Your Brand Box

As others have noted, there really isn't a "return to normal" post-COVID 19. We're looking at a new normal, and the ripple effects will be felt in every industry. And we will make the case that it will even expand into the area of brand box creation. 

Branded packaging might be an afterthought for some organizations. But that should change, regardless of whether your business is operating solely by mail or your products can be found in brick-and-mortar locations. A well-branded box used to be a way to stand out on a shelf, or in some kind of physical space. In this new normal, it might be the only way you have to entice and connect with customers. 

The Brand Box & Branded Packaging Matters

Looka discusses the importance of a well-designed brand box, but particularly its value in connecting with a customer. Respondents to a survey on branded packaging are 40% more likely to recommend a product if it comes in cool packaging. But even beyond e-commerce, there are incentives for organizations to invest in personalized packaging. 

Some of the trends that emerged from coronavirus are expected to continue. Things like curbside pickup, online ordering, and more haven't seen much a decline as vaccination rates increase. The convenience and desire to avoid potential infection persists. A brand box is a great touchpoint between customers and organizations, and with this kind of shopping becoming the norm, it might be the only touchpoint an organization has going forward. 

Touchpoints into Trillions

E-commerce sales are in the trillions. Nabbing a part of those sales should be part of any product strategy. And believe us, packaging design should also be part of that strategy. 

Contact our sales team at Sunrise Packaging to learn more about our work process and how we can increase your share of the ecommerce pie. 

Premium Brand Refresh or Rebrand?

Let's talk about brands. And specifically, a brand refresh. 

Before we dig in too deep, let's clarify the difference between a refresh and a redesign. As Creative.Co writes:

A brand refresh is a makeover for your company... Think of it like a personal makeover ... a better haircut, up-to-date outfit, and new shoes that transform how a person is perceived. It's the same with your brand.

Rebranding can be a complete redesign... A transformation, a new identity and brand system for the same name. And with the new logo design—fresh messaging, a reinvented visual system and a transformed marketing program to catapult the organization forward.

While rebranding might in the cards for your company, it's not something that can be implemented overnight. Many organizations opt for the refresh - and refresh, and refresh - ultimately landing a little further away each time. 

A brand refresh seems straighforward enough. Update the stylesheet for the website, update the brand logos wherever they appear, etc. But for things that are a little less dynamic or harder to change--like boxes or custom packaging--the refresh isn't quite a straightforward.

Applying a Brand Refresh to Packaging Options

If it's not in the budget to completely toss the old packaging and buy new that corresponds with the refresh, there are options available. Much of it depends on the type of packaging in which you have invested. 

For example, stickers or new wraps are quick, easy ways to hide an old brand. You can also work with our team to look into new finishing options that can help disguise the old brand in different ways. We've worked with companies that leaned in completely to their brand refresh by designing a customer-focused experience that included new packaging encompassing the old packaging. 

Ultimately, it's up to your company and your budget with how far-reaching you want to take the packaging refresh.

Update Your Brand, Update Your Packaging

A brand refresh needs to extend across your entire portfolio to be effective. It can cause confusion and dissonance to see different logos, colors and other attributes for the same company. We know it's a big decision for any company to make. But when it's time to update, Sunrise Packaging can help you make the transition as seamless as possible!

Handmade Boxes: The Je Ne Sais Quoi of Packaging

The value of handmade boxes can be immeasureable, but luckily, it's part and parcel of what we do at Sunrise Packaging. 

Crafting value out of a variety of materials takes the talent of many with the vision and trust of our customers. It's truly an honor to be entrusted to bring the desires of our customers to life. And it's not a responsibility we take lightly. Every package we create is imbued with that "je ne sais quoi" or that certain something.  They're unique packaging styles. Attractive boxes for distinguished promotions. To us, it simply comes down to a simple fact: we ensure that quality is present at every level of creation when it comes to our packaging projects. 

That Certain Something of Handmade Boxes

Of course, crafting unique packaging is more than the physical labor of building handmade boxes. There's design work and proper selection of decorative elements. The purpose of the box or packaging helps determine this particular element. For example, our decorative or display kits might look drastically different from the front open boxes in the photos to the side. 

In the example here, the presentation packaging style is evident. There's a magnetic flap to aid in easy opening and viewing of the product. We opted for offset printing and matte lamination for a look that's polished yet functional. These are pieces that take a different skillset than the manual box construction.

Crafting Our Clients' Visions

When a prospective client comes to us with an idea, we can work out specifications fairly quickly. We can leverage our decades of experience to advise on best practices for various industries as well as come up with a sliding scale of costs depending on the elements a client wants to include. But one thing we always bring to our projects is ... well, that hard to describe factor. You know it when you see it, and we guarantee that we bring it to your project. 

Ready to talk more about the hard-to-describe quality you're seeking? Talk to us today.

Marketing Solutions for Home Design

The real estate market is booming alongside the home improvement market right now. While covid-19 has presented a lot of struggles to many throughout the world in different capacities, it has allowed for more thoughtful contemplation for those spending more time at home. And more many people, they're realizing that they want to remodel their spaces or change it up entirely. And for organizations in this industry, marketing solutions are what sells their services to consumers. Like the appeal of a leak-proof roof to those deciding to upgrade their spaces.  

Packaging Marketing Solutions

Packaging, as one of many potential marketing solutions, provides a great return on investment. In the project to the side created for Weather Weld, we utilized a unique packaging style. The gate fold box is a cool, unique solution that turns a binder or folder type container into a literal stage. This particular style doubles a sample kit, and can hold business cards as well. 

We love the little touches included in this project, like the silver rivets and magnetic closure. These little elements are, well, more than just little. They make a subtle impression on consumers add up to a bigger impression, particularly within the right context. With the digitally printed, matte laminated casing and samples inside, it's a perfect first impression.

Innovative Marketing Solutions from Sunrise Packaging

At Sunrise, we take care to not only act in a consulting role for your best interests, but we bring our A game to every project. We've developed and designed custom packaging styles at every price point and for... Well, we won't say every product imaginable, but definitely a lot. Coming up with a complementary style for your product is probably in our wheelhouse. And if you're working in the real estate field, we definitely have you covered. 

Reach out to our team to find our more about our process and options available. Especially before the real estate market cools down!

Limited Quantity: Magnetic Closure Box

It's definitely not every day that we have a high end box ready to go out. Call it a holiday miracle or something else, but Sunrise Packaging is super excited to share that we have a limited quantity of our magnetic closure box available ASAP!

The particular box in stock is completely black, wrapped interior and exterior smaller shaped box. It's perfect for employee recognition or holiday gifting of small items. Amongst other things.

Why the Magnetic Closure Box

The magnetic closure box is an extremely popular style. It's incredibly malleable for a variety of purposes, like those mentioned above. We've also utilized this unique box style for marketing of real estate agents, mortgage brokers, and more. Not to mention that it's an ideal sample size if you are looking to grab a few boxes to try out for sample kits or other packaging needs. 

In addition to looking sharp, this box is durable as well. The firmness and strength of the box ensures that contents will be safe from harm, although this specific set of boxes available does not include any inserts. Reach out to the Sunrise team at the time of ordering if you are interested in adding customization of any kind to your order. Some level of added value might be possible, but for the most part, these boxes are being sold without added decoration.

In Stock Inventory

As we said before, it's rare to have boxes like this available in stock for customers to order. The quality, design and features set this style apart from others. The potential to use these boxes for a variety of purposes is limited solely by your imagination! We love seeing how our boxes are utilized, and at this time of year, it's sure to be a winner for any holiday gifting you might have to do. 

Financial Marketing Kits

Financial marketing, for any organization, is about building trust with your customers. As your organization looks to the future at upcoming generations, it pays to know what their expectations are. 

For example, millennials are coming into their own (financially speaking). They're the ones generating capital, the potential homebuyers and investors, and the audience most in demand for financial organizations. How are you marketing to them effectively? How are you sharing values and relating to them?

Financial Marketing for Every Institution

Relating to a generation of people is a tall order, but there are some universal techniques that can help you connect with millennial marketing tactics. According to Digital Authority, millennials are looking for specific things when they're choosing financial services: 

  1. Incentives
    Introductory offers and better incentives than their current institution are surefire draws. 
  2. Awards and savings
    Offering awards and saving them money on fees or other things is key to marketing to millennials. 
  3. Digital services
    92% of millennials pick their institution based on the digital services they offer. Basically, if they never have to physically set foot in a place, the better. 

Additionally, millennials are big on personal referrals. Knowing someone who has had a good experience (and is willing to talk about it) is a great way to generate interest and business. One way that an organization can do that is by producing Instagrammable moments, like these marketing kits we created for Fifth Third Bank. 

In these financial marketing pieces, you can see how Fifth Third integrated their brand into the design not only by the using their color palette, but by customizing the boxes' interior tray and magnetic flap. We love how this piece is bright and bold, and best of all, prominently features the financial organization. 

Creating pieces that a customer wants to photograph isn't always the most intuitive process for financial services. Luckily, though, it is an area we have some experience in. Partner with Sunrise Packaging to start marketing to the Instagram generation. Contact our team today!