Top Shelf Tasting Kits

As COVID-19 sweeps through communities, and vaccine rollout continues, people are taking their time in coming out of their homes. Creating experiences that customers can enjoy in the comfort and safety of their homes are still desirable. Marketing strategy is shifting accordingly. You can see it new, emerging products, like these tasting kits we created for Keeper's Heart

Custom Packaging Project: Tasting Kits

Keeper's Heart is a distillery local here in Minnesota. It's an American-made whiskey, getting ready to release their flagship product. This custom magnetic box, or magbox, is customized for their top shelf customers. The foam is crafted to hold the bottles safely and securely, and in a particular order. This is presentation packaging of the highest order. Everyone who opens this package will be immediately introduced to both the distillery and their product. We see it as a chance for the distillery to guide customers from taste to taste.

We worked with Keeper's Heart to develop the content for inside the box, which walks them through a tasting in their own home. Topped off with their logo in black, these tasting kits convey a sense of what it might be like to visit the distillery.

Designing Tasting Kits At-Home

Tasting kits for consumption at home aren't a new concept. But it's definitely something that's becoming more popular. 

In addition to working with distilleries, we design packaging for vineyards and beers, as well as top shelf spirits. Liquor packaging is an interesting beast. To get customers to pick it up, it has to speak to them. In order to meet this market, we partner closely with the vendor to figure out what the needs are. Sunrise then provides consulting on what will work based on the consumption, shelf space, and any other considerations. 

If you are interested in designing tasting kits for your customers or fan base, Sunrise can collaborate on a dynamic experience. Reach out to our team today to begin!

Special Edition Boxes for Musical Artists

Creating special edition boxes for music artists is a project that doesn't come around every day. At Sunrise, we love the opportunity to bring a little heart and soul to the world. And helping artists bring their visions to life is a great way to do that. 

Musicians bare their souls through their music. Packaging might sound like a way to mask that vulnerability. A literal way to cover up, if you will. But the right partnerships will yield complementary results.

Collaborating on Special Edition Boxes

When we work with an artist or label on creating special edition packaging, we need to know the same things we need for every project. Budget. Dimensions. Desired customizations. But there's an extra level of care that comes into play - we're talking about the physical manifestation of a person's soul, right?

In these subscription special edition boxes that we made for Walker Hayes, we collaborated with Smack Songs. These boxes held unreleased music alongside handwritten notes, a custom beanie hat, and more unique things designed to appeal to the heart of his fandom. Walker Hayes has only risen in fame since this project, and we know his first loyal fans are along for the ride with these special mementos.

How Would You Style Limited Edition Packaging?

Owning special edition boxes is a badge of honor amongst true music fans. Supporting an artist they love, and feeling like they've been thanked in return, is part of the magic that these kinds of boxes can bring. It doesn't matter if you're a country singer, a heavy metal band, or a classic cellist. Fans--your fans--will love any kind of insider wink you can give them. Which is why a limited release package is the perfect way to say "thanks for your support."

Sunrise Packaging has put together special edition boxes for many artists over the years in different genres. We know the basics of what a good box needs, and we'll rely on you to bring your best and brightest ideas. Ready to collaborate? Talk to our team today!

Launch Kit for the Health & Beauty Industry

Forbes has an interesting take for the health and beauty industry that matches up with the pandemic timeline nicely. Basically, everyone is looking for similar things in the health and beauty sector, and it's going to take a lot for any new product to make an impact with their launch kit. 

  • With more people working from home, the ability to do spa treatments at home is in high demand and not decreasing.
  • People have more time to pause and reflect with the increase of home time, giving them more interest and time to check out products and start routines.
  • And with that reflection has come a desire for products centered on health and happiness. No more difficult workouts or impossible diets. 

Many health and beauty companies have focused marketing on industry professionals who promote products in their salons and elsewhere. Now, with just about anybody able to become an *influencer* in the space from their own homes, marketing strategies are changing. And so are launch kits.

A New Strategy for an Influencer Launch Kit

In a recent collaboration with CLICS, we saw firsthand how a modern company is reaching out to their target market. CLICS is a salon solution for custom hair dye, focused on creating an easy yet best-in-class solution for color specialists. From the very first interaction, their call to action is clear: be the revolution. 

With this message literally emblazoned on their launch kit, Sunrise helped design the other elements that are important for the product. Custom foam inserts, for example, to keep the product safe and sound. A handle on the box to make it easy to transport. Spot UV on black ultima paper. We definitely brought our game with this box.

Welcome to the Revolution

To co-opt CLICs phrase: welcome to the launch kit revolution. 

In this day and age, a brand needs to tell customers who they are and why they matter. And that messaging needs to be embedded in the design for their launch kits. Which for some organizations, that might be a literal element. No matter what approach you plan to take with your future promotions, Sunrise can help. Talk to us today.

Promotional Packaging for the Holidays

The holidays are coming up quickly! What's your promotional packaging strategy? No, not for customers... But to show appreciation to your employees?

That's right, we're seeing more and more companies shower their employees with appreciation and recognition. Whether it's part of their retention strategy during this "Great Resignation" or business as usual, keeping workers around is (not surprisingly) a goal of some promo packaging.  

Promotional Packaging Aids Employee Retention

The holidays (or year end break, as some companies prefer to refer to it as) is the traditional time period to give gifts. Whether that means bonuses, luxury items or some other token of appreciation. But, as we said above, employees are quitting their jobs in all industries to pursue a career change or pivot completely. So it might pay off to share the love sooner rather than later. 

At Sunrise, we can help. Our two piece setup boxes are the perfect gift box. With our ability to utilize digital lamination for fast printing and wrapping, we can help you implement a branded recognition strategy quickly.

Resignation to Retention

Still not sure you believe us about how appreciating your workers can help them stick around? Here's a bit from a recent Inc. article

More importantly, workers simply want to be recognized; in fact, according to bonusly.com, 63 percent of those in a recent survey who said they are regularly recognized also said they are very unlikely to look for a new job. Workers want organizations that understand that hybrid work requires management to communicate more, not less. They want their boards and HR departments to finally awaken to the fact that narcissism is a malignancy and that bullies have no business managing other human beings.

This is a big opportunity for companies to make a difference in the lives of their employees and create a better, more sustainable work culture. Sunrise can help - reach out when you're ready!

High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Financial Industry Marketing: Design the Customer Journey

The financial services sector is teeming with competition. As resources become more stretched, upcoming generations are increasingly aware of how important it is take rein of finances early on in their life. For any organization, marketing and branding is highly important to attracting and retaining customers. But financial industry marketing should also share key elements of the customer journey as well. 

Why should someone trust your company with their money? What kind of returns can they expect, and more importantly, what kind of insight can they expect into the process? What are the important touch points? All of these factors contribute to the customer journey.

Boxes & Financial Industry Marketing

O8 Agency found that financial services companies that invest in their customer journey typically see big returns. To be exact, it's been shown to "...increase marketing-driven revenue by 24.9% YoY, reduce service costs by 21.2%, and reduce the average sales cycle by 16.8%."

One way to invest in this aspect of financial industry marketing is to through brand channels, including packaging options. The example to the side, with rose gold foil against a white background, implements  popular trends. It's chic packaging that speaks to younger audiences, and tells a story all on its own. 

Customers will be drawn to the photogenic aspects of the packaging, and it can be used to house various materials assisting in the customer journey.

Customer Journey Packaging

The customer journey is conceptual versus physical. But at Sunrise Packaging, we can help with the physical packaging aspect of your financial industry marketing. Not every product has to make use of current trends (and, if we're honest, we recommend a more classic look). But that's something we can coach you on through the design process. 

When you're ready, reach out to our team. Talk to you soon!

Special Event Boxess

Anniversaries, birthdays, sales goals reached. The opportunities for recognizing employees, volunteers, colleagues, etc. are... Well, virtually endless. Special events require special event boxes, and Sunrise is your one-stop-shop for showering those who deserve recognition with respect. 

By commissioning a project with Sunrise Packaging, we'll work with you side-by-side to design handmade packaging tailored to your specifications. Are you gifting an award? Commemorative coins? Event tickets? Pens? Again, literally endless opportunities that can leverage our expertise. 

Commemorative Special Event Boxes

Celebrating those who deserve celebrating is a no-brainer, but science shows that, when employees feel recognized, they do better. Per Gallup

Workplace recognition motivates, provides a sense of accomplishment and makes employees feel valued for their work. Recognition not only boosts individual employee engagement, but it also has been found to increase productivity and loyalty to the company, leading to higher retention.

And related effects have been found for volunteers or non-compensated folks as well. 

Event Planning Includes Packaging

Packaging for your tokens of appreciation should be a top item on your to-do list. Simply imagine handing someone a thank you gift unwrapped versus wrapped (we like to think this case makes itself). Now, level up that wrapping into a branded box. Maybe with a soft laminate wrap and elegant embossment on top. Again... it speaks for itself, no?

Sunrise can handle any level of customization and any budget. But it starts by talking with our sales team.

Luxury Foil Stamping: Case Study

Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design.  Organizations come to Sunrise Packaging to help design custom gift boxes for their customers and employees to hold a variety of things. Anniversary gifts, holiday mementos, and more are all common requests. The possibilities are pretty endless when it comes to packaging customization. But one of the most universally popular is luxury foil stamping for setup boxes. 

Inherent Message in Luxury Foil Stamping

Luxury foil stamping is a tactic employed by A/Z Corp for the gift boxes we recently created for them. We started with our custom two piece setup box, a style utilized frequently by tech orgs for cell phones, tablets, and items of high value. Using a style associated with expensive items creates a valuable connection in the mind of the recipient. From the snug fit to the non-telescoping lid, it's a luxurious experience to just open the package.

The box is wrapped in black ultima, upon which the luxury foil stamping is inlaid. In addition to looking clean and classic, it feels clean and classic in the hands of the user.  A/Z Corp falls into the category of "another happy customer" with this stylish addition to our packaging library!

Luxury at Every Price Point

Contact Sunrise to learn more about the other ways we incorporate luxury finishing into projects. We understand how different budgets might make you think that it isn't possible to have the level of luxury you want in a finished product. But there are limitless ways in which we can integrate different high-end elements. Every project is unique, and we're confident in our ability to design the perfect box for your needs. 

 

Making the Case: Front Open Boxes

Designing front open boxes takes an eye for more than just aesthetics. While the overall effect is exciting from a visual perspective, it's the usability of this type of box opening that provides extra value.

99 Designs has a few idea for what makes for exciting packaging. They classify the unique approaches into single words like luxe, bold, charming, nostalgic, casual, and crisp. While these apply easily to the content, color scheme, and specific elements, they don't particularly convey the sense that they package is well-appointed to its intent. And with the front open box, it's front and center.

Form and Functionality with Front Open Boxes

A front open box is a style of packaging that doesn't work for every industry or need. In our years of experience, we've seen this style of box lend itself particularly well to these specific industries or uses: 

  • Educational: the front open box is perfect for organization while needing frequent access. It's simple to flip the lid, grab what you need and move on. 
  • Retail: front open boxes are enticing on the store shelf as they quite literally invite the user to check it out. 
  • Training: much like education, training or employee onboarding also has a system to how the user should access information. The front open box can convey that system in a method that's different from the more common folder or binder structure. 

Ultimately, the package should convey the message intended for it's audience. But it should also convey that message in a way that makes sense and follows any important order. 

Form Follows Function

One of the most important tenets of package design is that the form should follow function. Basically, that the design should be informed by how the product is intended to be used. And that is clearly the case when it comes to front open boxes. At Sunrise, we have decades of experience to help you determine what the right form for your function might be. 

Contact our team today to get started!