Retail Packaging Influences Purchasing

Martha Stewart 19 Crimes example of retail packaging

Retail packaging has a big impact on consumer purchases. This, by itself, doesn’t really sound that groundbreaking. But when you dig in a little deeper, it’s amazing how big of an impression can be made with a little investment in custom packaging.

But best of all? It doesn’t matter how big your company is. Crafting packaging that is unique and eye-catching can enhance retail sales in a big way.

How to Leverage Your Retail Packaging Investment

Ipsos found that 72% of Americans feel that packaging can influence whether or not they purchase a product. That’s almost 3/4 of the population. And if those folks are buying a gift, the importance of packaging increases, with 81% saying that packaging becomes a factor in their decision to purchase something.

So what kinds of elements should you be thinking about using your packaging to increase sales?

In the example to the side of this post, you can see a few of the most popular retail packaging in action. This project, a Jägermeister kids soccer kit, was a unique collaboration for our packaging engineers. Using offset printing, the graphics seem to leap off the package in vivid depictions. The matte lamination adds a unique look to the custom boxes while also adding a durable layer. This helps protect the design elements while adding a unique kind of sheen.

And we can’t forget the inside of this retail package. Custom SBS inserts ensure that any products will be held safely in place.

The most important feature of this box lies in its uniqueness. This is a one-of-a-kind box, emerging out of a one-of-a-kind collaboration.

Separate Your Products from the Rest

Take the lead in your retail industry with packaging that showcases your unique value proposition to customers. Reach out to Sunrise Packaging today for a quote and to chat with our engineers!