Presentation Kits Deserve Design Elements

Putting together presentation kits is a fun task. Well, we think so at least. 

It’s like creating a story that tells itself on its own. And that’s particularly important in these COVID-19 days, where in-person meetings are happening less often. Creating a Zoom-ready presentation kit is a bit of a different order than it might have been in the past. But it’s one that Sunrise Packaging (located in Blaine, Minnesota) is equipped to take on.

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Presenting in person takes a different skillset than presenting virtually. Whether your company uses Zoom, Webex, Google Hangouts or something else, it’s important that the presenter is in full control of the virtual space. Which means that the presentation kit should assist them, and not hamper them. 

This looks different and depends on your organization. If you are sharing samples with a customer, make sure that they’re packed in the right order so the presenter can refer to them in a logical manner. If there is content inside the presentation kits that the customer or prospect should know about, the presenter can direct them to it and talk through key points. And let’s not forget about importance of presentation kit aesthetics.

You wouldn’t stuff an envelope full of samples, a brochure and your business card, drop it in the mail and expect a client to sort through it, would you? Of course not. A presentation should stand on its own, and the same goes for any accompanying kit. Ensuring that your kit has practical design elements integrated alongside flashy ones is an important balance to keep. For example, what type of closure does the kit need? Should it come with handles of some sort? 

All of these questions and more are things that Sunrise Packaging can make sure is covered in the design of your presentation kits. Whether you are back to doing business in person or relying on virtual tools, we can help.