MarketWatch Predicts Growth for Presentation Packaging

Sotheby's Thomas Team Closing Box and presentation packaging

Unique boxes and presentation packaging are popular and the market for luxury packages shows no signs of slowing down!

According to MarketWatch:

The market for “Luxury Gift Packaging” has experienced significant growth in recent years, and this trend is expected to continue in the coming years. According to industry experts, the global Luxury Gift Packaging market is expected to reach new heights by 2030. This growth is being driven by a combination of factors, including technological advancements, changing consumer preferences, and growing demand from emerging markets.


From where we stand, this isn’t a surprise to us. There’s an interest from consumers in putting their money toward products that provide quality over quantity. These types of products tend to also focus on experience, which includes ample unboxing. A desire to create an experience for customers usually means packaging that is also a bit more sturdy and at times reusable. All of which are hallmarks of our best presentation packaging examples.

Why Presentation Packaging?

It’s nothing new for consumers to expand quality commensurate with price. What is new is the proliferation of higher-end products on the market and the need for companies to differentiate between them. And for any savvy marketing department, that means crafting packaging that is eye-catching, TikTok-able, and Instagrammable.

While it’s not exactly influencer marketing, it’s an offshoot of it. Anyone with a social account can be an influencer (for better or for worse). And if a new product doesn’t meet someone’s expectations, they have a lot of ways to amplify their displeasure (or excitement).

It’s always in a company’s best interest to delight its customers. And the packaging is one way to do that.

When Purchases Feel Like Gifts

There’s a lot of uncertainty in the world post-COVID. We’re still working out how to navigate life and social situations, feeling aware of our health in different ways and observant of others’ behavior. The effects on purchasing behavior have created a public hungry to enjoy life and decisions. They look forward to their purchases. And that’s the real value that presentation packaging brings.

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