Luxury Marketing for Real Estate
Selling luxurious homes requires luxury marketing tactics. Packaging is an unavoidable part of this strategy. Don’t believe us? Here’s the proof.
In March 2022, the Luxury Market Report shares that the home has become a big preferred spend for Americans. Assumed to be tied to the pandemic, with safter-at-home messaging in place and people having more time to invest in their lives, the market is hot with no signs of slowing down. And neither does an important part of the home buying population: HNW home hunters, or high net worth home hunters.
Those individuals classified as HNW have a net worth of over $5 million. As their net worth grows, and more and more people reach HNW status, their desire for luxury homes increases. Accordingly, the need for a high level of knowledge, security and safety comes along with it. Simply put, a plastic folder with keys and papers simply won’t do for this clientele.
Luxury Marketing Packaging
In the example to the side, you can see a recent project we created with Sotheby’s International Realty. Sotheby’s is a name synonymous with class, quality and, of course, money. And anything that bears their name needs to live up to those standards.
This custom magnetic box will be used for closing papers. Not only does it provide safety and security for sensitive documents, but it turns them into a gift. With matte lamination and spot UV cover, this is a box worthy of presenting. And one that the HNW population will value for its craftmanship as much as for what it carries. On top of these features, this is USA-made packaging, right here in Minnesota, the heartland. While Sotheby’s commands a global presence, it’s great to think of these boxes heading out across the world to luxury homes.
Taking the Plunge with Sunrise
Whether your target market is HNW or not, luxury marketing principles can be applied to all levels of real estate sales. Working with Sunrise Packaging, you’ll learn the basics of what you need to know to make informed decisions. And we can always steer you toward the best decisions. Whether you are looking for trendy, timeless, or other factors in your real estate packaging, we got you.
When you’re ready to learn more, reach out. Our team is ready and waiting!