Message Marketing for Ministries

Religion is a deeply personal thing, and requires a hard-to-pin-down resonance to attract followers. Message marketing, or finding ways to share your church with the goal to increase membership, might feel crass or uncouth. But the truth of the matter is that the competition is fierce, the approaches varied, and it's not easy to simply *connect* with the right audience. Engaging is modern marketing tactics and analysis is important for the health of any congregation. 

From branding, technology implementation, and beyond, the opportunities for church's to level up their engagement are endless.  Cre8tive Marketing has plenty of insights for churches, and Sunrise can bring the packaging power.

Sermons, Lessons and More: Message Marketing Tactics

Faith-based organizations have an uphill battle when it comes to business. One of our favorite recent projects is the example to the side. This project uses custom foam insert for promotional products (just another aspect of custom packaging). The matte lamination around the unique design gives this package a unique look and feel, and the magnetic closure is the cherry on the top of this promotional packaging project. 

Whether you are planning on digitizing sermons, hymns, or some other method of sharing the unique proposition that your church presents, we guarantee that the perfect packaging customization is out there for you.

Callings, Clarified

At Sunrise Packaging, we've worked with a wide variety of industries. And in those experiences, we've learned a lot about how to help companies drill down to the heart of their messaging and branding, and how to bring it to the forefront of their custom boxes and packages. Putting your words in our hands is not something we take lightly. When you're ready to pursue this calling, we'll be here!

Financial Industry Marketing: Design the Customer Journey

The financial services sector is teeming with competition. As resources become more stretched, upcoming generations are increasingly aware of how important it is take rein of finances early on in their life. For any organization, marketing and branding is highly important to attracting and retaining customers. But financial industry marketing should also share key elements of the customer journey as well. 

Why should someone trust your company with their money? What kind of returns can they expect, and more importantly, what kind of insight can they expect into the process? What are the important touch points? All of these factors contribute to the customer journey.

Boxes & Financial Industry Marketing

O8 Agency found that financial services companies that invest in their customer journey typically see big returns. To be exact, it's been shown to "...increase marketing-driven revenue by 24.9% YoY, reduce service costs by 21.2%, and reduce the average sales cycle by 16.8%."

One way to invest in this aspect of financial industry marketing is to through brand channels, including packaging options. The example to the side, with rose gold foil against a white background, implements  popular trends. It's chic packaging that speaks to younger audiences, and tells a story all on its own. 

Customers will be drawn to the photogenic aspects of the packaging, and it can be used to house various materials assisting in the customer journey.

Customer Journey Packaging

The customer journey is conceptual versus physical. But at Sunrise Packaging, we can help with the physical packaging aspect of your financial industry marketing. Not every product has to make use of current trends (and, if we're honest, we recommend a more classic look). But that's something we can coach you on through the design process. 

When you're ready, reach out to our team. Talk to you soon!

Special Event Boxess

Anniversaries, birthdays, sales goals reached. The opportunities for recognizing employees, volunteers, colleagues, etc. are... Well, virtually endless. Special events require special event boxes, and Sunrise is your one-stop-shop for showering those who deserve recognition with respect. 

By commissioning a project with Sunrise Packaging, we'll work with you side-by-side to design handmade packaging tailored to your specifications. Are you gifting an award? Commemorative coins? Event tickets? Pens? Again, literally endless opportunities that can leverage our expertise. 

Commemorative Special Event Boxes

Celebrating those who deserve celebrating is a no-brainer, but science shows that, when employees feel recognized, they do better. Per Gallup

Workplace recognition motivates, provides a sense of accomplishment and makes employees feel valued for their work. Recognition not only boosts individual employee engagement, but it also has been found to increase productivity and loyalty to the company, leading to higher retention.

And related effects have been found for volunteers or non-compensated folks as well. 

Event Planning Includes Packaging

Packaging for your tokens of appreciation should be a top item on your to-do list. Simply imagine handing someone a thank you gift unwrapped versus wrapped (we like to think this case makes itself). Now, level up that wrapping into a branded box. Maybe with a soft laminate wrap and elegant embossment on top. Again... it speaks for itself, no?

Sunrise can handle any level of customization and any budget. But it starts by talking with our sales team.

Packaging Customization Options

The ability to personalize items is long-loved tradition for people that goes back to literal centuries. Roman emperors, Greek generals, even Neanderthals felt the intrinsic need to put their unique stamp on their projects (or cave walls, as it were). And that desire hasn't changed or waned in the ensuing millennia, continuing in the age of packaging customization. 

Customizing your organization's packaging for products, marketing, and more can be intense. While your branding can determine some aspects, the rest is wide open and dependent on budget, expectations, and intent. Which can take time to boil down. Luckily, Sunrise has an extensive manufacturing history and expertise.

 

Ideas for Packaging Customization

So what kinds of customization options are out there for packaging? Here's the short list:

  • Box design
    Magnetic closure? Slide lids? Gate fold tops? There are a lot of different ways to design a box, and we can help you determine the best options.
  • Printing
    Using multiple colors? Just one color? It all affects cost and final impression.
  • Lamination
    Wrapping the box in lamination adds to the overall experience. Whether you go with something silky-smooth or a little more textured, there are subtle messages sent every time.
  • Decorations
    From embossing, debossing, foil stamping and more, decorations add the sparkle. Literally.

Check out our archives for examples on some of our favorite projects. 

When Less Isn't More

We have a few ideas that we go by when it comes to package design, and some of them go against conventional wisdom. The idea that "less is more" is true at many times. But when it comes to packaging, we feel that it's more appropriate to say that more is more. Our rationale? Taking advantage of more packaging customization brings more to the table... Within reason. For help finding out what that reasonable "more" is, contact our team to start the design process!

Luxury Foil Stamping: Case Study

Among the many uses and purposes for unique packaging, gifting is one of the most fun for which we like to design.  Organizations come to Sunrise Packaging to help design custom gift boxes for their customers and employees to hold a variety of things. Anniversary gifts, holiday mementos, and more are all common requests. The possibilities are pretty endless when it comes to packaging customization. But one of the most universally popular is luxury foil stamping for setup boxes. 

Inherent Message in Luxury Foil Stamping

Luxury foil stamping is a tactic employed by A/Z Corp for the gift boxes we recently created for them. We started with our custom two piece setup box, a style utilized frequently by tech orgs for cell phones, tablets, and items of high value. Using a style associated with expensive items creates a valuable connection in the mind of the recipient. From the snug fit to the non-telescoping lid, it's a luxurious experience to just open the package.

The box is wrapped in black ultima, upon which the luxury foil stamping is inlaid. In addition to looking clean and classic, it feels clean and classic in the hands of the user.  A/Z Corp falls into the category of "another happy customer" with this stylish addition to our packaging library!

Luxury at Every Price Point

Contact Sunrise to learn more about the other ways we incorporate luxury finishing into projects. We understand how different budgets might make you think that it isn't possible to have the level of luxury you want in a finished product. But there are limitless ways in which we can integrate different high-end elements. Every project is unique, and we're confident in our ability to design the perfect box for your needs. 

 

Creating a TikTok-Worthy College Acceptance Package

One of the most exciting and validating experiences in life is getting the college acceptance of your dreams. It's an event that has almost mythic importance in American culture with movies, books, and user-generated content focused on the event. And it's something that many colleges and universities know can make or break their freshman class. As social media has become more and more omnipresent, particularly visual mediums like Instagram and TikTok, prospective students are documenting just about ever aspect of their lives. Including college acceptance packages. Which is what makes designing a college acceptance package doubly important for enrollment.

The Whole College Acceptance Package

A college acceptance package can have a few purposes. Of course, information sharing is, ostensibly, the most important aspect of it. Conveying the deadline for registration, orientation information, and more is important for prospective students. But it can wait for the follow up mailing. 

In the acceptance, find ways to ramp up the excitement. Maybe it's with some branded swag or a custom video from a university personality that will resonate with the prospect. Take into consideration the type of degree as well; college freshman will be excited by different things than an MBA or doctoral student. These flash pads, created for Baylor College of Medicine, contain USB drives, business cards and booklets. Knowing your audience is step one to knowing how to create the type of content that will influence and entice. 

College Preparedness on Social Media

Accepting an admittance letter is a big deal. Students have plenty of choices; it's not easy for marketing and admissions offices to stand out from the noise. But it is possible. Sunrise Packaging can help with the logistics once you know the content of the package or box. 

Contact Sunrise Packaging for a quote on your admissions recruitment piece!

Making the Case: Front Open Boxes

Designing front open boxes takes an eye for more than just aesthetics. While the overall effect is exciting from a visual perspective, it's the usability of this type of box opening that provides extra value.

99 Designs has a few idea for what makes for exciting packaging. They classify the unique approaches into single words like luxe, bold, charming, nostalgic, casual, and crisp. While these apply easily to the content, color scheme, and specific elements, they don't particularly convey the sense that they package is well-appointed to its intent. And with the front open box, it's front and center.

Form and Functionality with Front Open Boxes

A front open box is a style of packaging that doesn't work for every industry or need. In our years of experience, we've seen this style of box lend itself particularly well to these specific industries or uses: 

  • Educational: the front open box is perfect for organization while needing frequent access. It's simple to flip the lid, grab what you need and move on. 
  • Retail: front open boxes are enticing on the store shelf as they quite literally invite the user to check it out. 
  • Training: much like education, training or employee onboarding also has a system to how the user should access information. The front open box can convey that system in a method that's different from the more common folder or binder structure. 

Ultimately, the package should convey the message intended for it's audience. But it should also convey that message in a way that makes sense and follows any important order. 

Form Follows Function

One of the most important tenets of package design is that the form should follow function. Basically, that the design should be informed by how the product is intended to be used. And that is clearly the case when it comes to front open boxes. At Sunrise, we have decades of experience to help you determine what the right form for your function might be. 

Contact our team today to get started!

Marketing Kit Design

Marketing kit design is one of our favorite things at Sunrise Packaging.  While they go by different names depending on the industry and organizational history, if you're looking for information on an advertising kit, media kit, etc, the same principles can apply.

Generally speaking, these types of presentation packaging are geared toward information sharing. Whether it's about sharing your brand, your business, or otherwise, it's the best way for any company to control the narrative.

Universal Principles of Marketing Kit Design

Information sharing utilizes a few basics that should be standard in any marketing kit. Here are some suggestions to help determine your content from Xtensio.  And while you focus on that piece, we'll take control of the package design.

  • Overview and summary. Make sure that you provide a cursory overview of your company in plain language that a news or media outlet can replicate in their format. Check this often to ensure that the contacts are current!
  • Press releases with milestones and accomplishments. Let your track record speak for itself. Include information on accolades received alongside major mentions of your company's growth.
  • Consider visualizations. Graphs showing market share, charts of organizational reach, any way that you can cut down on words and show your meaning can amp up your marketing kit.

Creating an Iterative Media Kit

Don't forget to keep your marketing kit and related materials updated with new contact information as well as with any new awards or mentions. These are materials that should be designed as interchangeable over time, as they probably change frequently and should be as current as possible. But the container for these materials is what should be designed as malleable as possible - and that's where we come in. 

At Sunrise, we have decades of experience in creating marketing kits. From three ring binder style to front open boxes to portfolios and beyond, we can help you decide how to create a packaging design that will stand the test of time. And the test of new information. 

Contact our team today!

Medical Device Launch Kits

A medical device launch is a huge undertaking for a lot of reasons. Normal products (or those in non-regulated industries) are also not a small project, but they are usually subject to their own timelines and without the risk that comes with medical devices. A medical device is subject to Food and Drug Administration (FDA) review. It's potentially a big impact on budget, staff and project timelines, in addition to the general uncertainty that accompanies any launch process. 

It's a lot. But not impossible. Sunrise has extensive experience with these types of device launches that can make the process a bit easier and a bit more transparent.

Device Launch Packaging

Transparency and the FDA might sound like a joke. But with a little pre-planning, it can help make the device launch process a lot easier. Launch Team Inc. provides these four steps to help manage this process: 

  1. Design a product launch timeline that incorporates price point and application novelty consideration
  2. Create the device launch plan with contingencies for anything unexpected (and accompanying communication schedule to make sure everyone involved has clear expectations and insight into the status)
  3. Create and follow a documentation plan which allows managers to control documentation costs while delegating work/resources appropriately, track progress of product development and customer-centered deliverables (like packaging)
  4. Design the customer plan - what training documents and programs need to be in place for sales, customer service, and more to help customers understand, purchase, troubleshoot and maintain the device

Successful Launches Require Planning

A successful medical device launch takes a lot of planning and thorough communication strategy. But is possible to unload part of the process by partnering with organizations who understand the process. 

Sunrise has worked on packaging for many medical device launches, creating kits that speak to different customers and regions. Contact our sales team when you're ready to benefit from our experience in the medical packaging industry.

Designing Your Brand Box

As others have noted, there really isn't a "return to normal" post-COVID 19. We're looking at a new normal, and the ripple effects will be felt in every industry. And we will make the case that it will even expand into the area of brand box creation. 

Branded packaging might be an afterthought for some organizations. But that should change, regardless of whether your business is operating solely by mail or your products can be found in brick-and-mortar locations. A well-branded box used to be a way to stand out on a shelf, or in some kind of physical space. In this new normal, it might be the only way you have to entice and connect with customers. 

The Brand Box & Branded Packaging Matters

Looka discusses the importance of a well-designed brand box, but particularly its value in connecting with a customer. Respondents to a survey on branded packaging are 40% more likely to recommend a product if it comes in cool packaging. But even beyond e-commerce, there are incentives for organizations to invest in personalized packaging. 

Some of the trends that emerged from coronavirus are expected to continue. Things like curbside pickup, online ordering, and more haven't seen much a decline as vaccination rates increase. The convenience and desire to avoid potential infection persists. A brand box is a great touchpoint between customers and organizations, and with this kind of shopping becoming the norm, it might be the only touchpoint an organization has going forward. 

Touchpoints into Trillions

E-commerce sales are in the trillions. Nabbing a part of those sales should be part of any product strategy. And believe us, packaging design should also be part of that strategy. 

Contact our sales team at Sunrise Packaging to learn more about our work process and how we can increase your share of the ecommerce pie.