My Indie Board Game Journey – Chapter 1


Hi, I’m Mikel and I’m and Indie Board Game Junkie.

 

In case I need to reiterate: I love board games. From the feel of rigid chipboard game boards, to the smooth turned edges, to their custom box design and packaging, I could stay in a game store all day and lose track of time completely. In fact, last weekend I did exactly that. Twice. The intricate stories and plots fascinate me. The themes game designers choose. Fantasy or sci-fi? Cards or dice? The graphics….

Oh, the graphics….

You could almost say my least favorite part of board games is actually playing them. I mean, that’s the part I lose at. Repeatedly. But that’s just a testament to how much I love tabletop and board games. I want to make one. And until recently, I thought an indie board game was just a pipe dream.

corrugated cardboard, indie board game

Step 1

When I first started writing for Sunrise Packaging, I had no idea they made game boards and game boxes. So imagine my utter excitement when I did. I was freaking out, man! Luckily, I kept it cool. Professional. Only a few tears leaked out. Jackpot.

I had been kicking around a few game ideas by then, but it had been a long hiatus since I designed a game. It was a card game called Darwin’s Moths, and it’s still a pretty fun playthrough. But the holy grail–an indie board game–still beckoned me. But it seemed so daunting. Stick to the cards, I told myself. But without any really inspiring ideas, I ended up taking quite the break. But since discovering Sunrise Packaging and being immersed in the physical realities of board game design, I’ve been reinvigorated. I’ve started hunting the white whale again.

So here’s my journey.

I’m pretty far off from a custom board game design, but I’m getting there. And it no longer scares me. When I realized the popularity of the indie board game on Kickstarter, I was emboldened. The majority of crowdfunded tabletop games seem to hit their goal and then some. And now that I’ve seen the practicality of getting my game made, board and all, it feels more real than ever. There’s a lot of steps before then, of course. Prototyping and playtesting, to begin with. This is where I really notice corrugated cardboard playing a huge roll in my personal life.

corrugated cardboard for indie board game design

Shaping Up

From cobbling together tokens, game pieces, cards, tiles, and even prototype game boards, corrugated cardboard is essential. It’s durable enough to hold its own, but cuttable enough that I can shape it the way I need it to. It’s recyclable, and customizable. I’m not sure how other startup game developers do it, but I can’t imagine the process without a healthy dose of fluted cardboard.

I guess if I had to make a point, it’s that the idea of making an indie board game feels within my grasp. More than any other passion I’ve pursued. Even writing a book–I thought the hardest part would be getting published. But relatively, that’s the easy part. But tabletop games are so in right now, it’s a great time to make that game you’ve always wanted to make. There are a lot of steps in the process, and hopefully I can share some of them with you as I go.

In the meantime, my custom Legos have arrived! Let the playtesting begin! Stay tuned!

lego pieces for indie board game design

Gotta Start Somewhere

The Unboxing Phenomenon

We live in a world where being a “YouTube Celebrity” is a thing. Actual people, making a living from ad revenue generated by viral video views. According to Vogue, 24-year-old PewDiePie–the biggest YT celeb of them all–cleared $4 million from attracting viewers. Yeah.

 

So what are these personalities doing in these videos? Humorous lists, makeup tips, and reviews seem to round out the rundown, but there’s also this thing called an unboxing.

 

What is an Unboxing Exactly?

Oh, it’s exactly what you think it is.

 

It’s opening a boxed product (or products) for the first time and sharing its contents with viewers. Why? Well, it ends up being kind of a mash-up of a product review and that Christmas morning thrill of opening something new. That firsthand reaction giving a sense of honesty and transparency.

unboxing a product, presentation packaging

Image: PCMag.com

While YouTube celebrities are gaining from this trend, many “minor league” YouTubers are jumping on the bandwagon. Click the magnifying glass and search “unboxing” and you’ll see what I mean. Whether it’s a push for viral video stardom or an honest passion for sharing, the results are the same. If custom packaging is the first draw at retail, unboxing is undoubtedly the second. Buyers who feel a sense of regret from passing up a product might end up searching for the product online. If there’s a video of someone opening it available, this will get them even closer to the product before having to make the purchase.

 

In the realm of custom packaging design, you can take this one of two ways. One, model your custom box in such a way that the product is more visible, or adjust the graphics so what’s inside is more obvious. This could include using digital offset printing to include an image of the product along with a description, or utilizing clear thermoformed packaging–clamshells, blister packs, etc. A stronger retail-ready box might make it so your buyer doesn’t have to go to YouTube.

 

On the other hand, you might want to play up this angle. Maybe you want your custom box unboxed! If there’s one element that’s clearly the star of these unboxing events, it’s the packaging. That first moment of the video when you see the custom box with its turned edges intact, its tuck tabs still tucked, that’s when it’s the most appealing, isn’t it? There’s really something about a box that hasn’t been opened yet. All the potential it holds. The mystery! The suspense! Isn’t that what really drives people to these unboxing videos? That curiosity of what happens when the box opens?

 

So if your product starts with a rigid two-piece setup box, or a full wraparound box made of chipboard, maybe you want to court a YouTube unboxing.

Fulfillment

And if it doesn’t? Maybe it should. CNN reports that unboxing videos on YouTube have increased by a whopping 871% since 2010. And if the views are any indication of popularity, that’s some potential free advertising.

 

Start with Presentation Packaging that Accents the Product Inside.

 

Custom box design is an important part of the retail step, and with the evolution of YouTube, it’s become an even more prominent step than ever before. Even if an unboxing isn’t what you’re going for, it’s probably a good idea to keep in mind what draws people to the videos. That passion for what’s inside starts with what’s on the outside. As you might’ve guessed; even with how new the unboxing trend is, it’s still based in Marketing 101. Impressive packaging draws crowds.

Game Boxes That Pop: Building a Better Shelfie

What’s in a Box?

 

That which we call a box. By any other name would look as sweet.

 

This Shakespearian question crosses my mind a lot lately. I’m completely immersed in custom boxes, especially custom game boxes. I wish I could say it was just a professional thing, but in my free time I’m cruising a little gaming group on Facebook called Boardgame Geek. Why? Because I’m addicted to shelfies. No, not selfie–shelfie. The trend among tabletop gamers to show off their collections of game boxes. Shelves and shelves of board game boxes, a veritable library of geeky goodness!

a collection of game boxes from instagram

Organized

 

a well organized library of game boxes

Expansive

 

a collection of game boxes in a coffin-like container

Unique

These shelfies are a thing of beauty, showing off the crisp graphics and wraparound printing of custom box designs as much as the collections themselves. As I scan these photos, noting which game boxes my eye goes to first, I have to wonder what’s in a box? What makes a custom box design really pop? What makes a stack of rigid two-piece set boxes become a photographic masterpiece?

 

To further explore this, let’s look at 3 different games and their custom box design. What makes them stand out?

 

I should mention that most of these games can be found in the top-selling category of just about any store or site. So there must be something to this, right?

 

Settlers of Catan

 

settlers of catan custom box design, rigid two piece setup box

Image: Amazon

Let’s just get this out in the open, shall we? Catan is probably the biggest board game in the universe. There I said it. It’s a timeless classic. The archetypal perfect game. I’ve heard it referred to as the “gateway game” for people transitioning from Monopoly to the wonderful world of in-depth tabletop gaming. I put off playing it for ages (since I’m kind of a board game hipster) but, having recently converted, I have to say it’s a great game. But that packaging? That’s your box? Of all the game boxes you could have gone with, that’s what you’re going with?

So simple, so plain...so perfect?

The scene has a classic feel–and why mess with a classic? The warm colors are still bright enough to pop.  You can almost see the canvas as though it really were a Renaissance painting. With digital offset printing, these details can be brought to life on a custom box. Now that’s a pro tip: don’t sweat the small stuff when it comes to detail. Game boxes are the first feature of a game a buyer sees!

 

Bottom Line: Catan knows what it is. And it works.


 

 

King of Tokyo

Custom two piece setup box for king of tokyo board game

Image: Amazon

Now this is my kind of game box! Bright colors, explosive graphics, robots and monsters!  King of Tokyo is the brainchild of Richard Garfield, the developer that famously brought the world Magic the Gathering. As for the custom box design, the turned-edge graphics aren’t quite wraparound (a preference of mine) but are used in a very cool way to feature all the characters. The lamination is a combination of soft-touch matte–which reduces glare and looks sharp–and a glossy lamination around the lettering and monsters. A unique combo for sure, but it definitely works to make the name shine. A note about the game board: it’s small. Instead of going for the usual bi-fold chipboard, King’s gameboard is rigid single piece, no-fold. It’s used very smartly, and conservatively, since there is not a lot of real movement in the game.

 

Bottom Line: Contrasted with Catan, this game box has a lot going on. Totally different color scheme. Personally, I’m a big fan of game boxes that appeal to the “anime visual overload” factor, and that style really fits King of Tokyo‘s theme.


 

 

Tokaido

 

tokaido game box design featuring a rigid telescope box

Image: Amazon

In a nutshell, Tokaido is a fascinating cultural game of tourism. That’s a pretty small nutshell to try to cram it into, but the most striking element of this game is its subtlety. In all elements, not just on its custom box. The visuals and artwork are all contrasted against a stark white backdrop. You can tell from the packaging, that the game favors a simple, elegant visual presence, completely different than the first two games. Whoever designed this particular setup box was taking a cue from the current trends in luxury packaging: organic lettering, soft graphics, and a minimalist presentation.

 

Bottom Line: Compared to other game boxes, Tokaido marches to the beat of a different drum. But the striking nature of its custom box is undeniable.


All these custom boxes will stick out in a shelfie for different reasons. One with a timeless traditional look, one with a futuristic blast of color and detail, and one as a stunning example of clean uniformity. All draw the eye with very different effects. When choosing a design for your custom game box, it’s important to keep all these elements in mind. Maybe one day your game will be featured in a shelfie.


 

Luxury Packaging Afterlife: The Post-Consumer Purpose

Post-Consumer Waste. What does it mean?

 

Simplified, it means what you do with the box after you’ve opened your purchase. Do you toss it in the trash? Or do you find a way to utilize it, repurpose it.

 

At Sunrise Packaging, we try to use recyclable materials whenever possible. Eco-binders made from recyclable material and utilizing eco friendly, vegetable-based ink. Aqueous print coatings preserve paper from yellowing, making products more reusable, and they’re water-based. Using grades of plastic for thermoforming that can be recycled. In fact, RPET (Recycled Polyethylene Terephthalate) is a polymer made using reclaimed post-consumer material.

recyclable corrugated cardboard cuts back on post-consumer waste

When you think about it, our packaging lends itself quite well to the fight against post-consumer waste. Even though they are on opposite ends of the spectrum, luxury packaging and corrugated cardboard boxes can both cut back on post-consumer waste. How? Well, with a little imagination for starters.

 

Let’s start with luxury packaging. The brilliance of luxury packaging is that it’s not only eye-catching, it adds value to the product itself. The same upscale element that makes it attractive in stores, makes it somewhat of a keepsake in the post-consumer market. Fine packaging can be used and reused as gift boxes and storage long after they’ve served their purpose. I use a magnetic cigar-style box to hold the components of a board game I’m designing. It feels like an heirloom. That magnetic strip, the soft–touch lamination–that’s something I can proudly display on my bookshelf. Not meant for refuse.

repurposed magnetic cigar style box for board game design, turned edges, upscale, post-consumer

On the other side of the coin, rugged, durable corrugated cardboard–still a staple of modern packaging–is designed to be used again and again, and yet is recycled and recyclable. Now that’s eco friendly! Think of the last time you reused a corrugated cardboard box. I bet it wasn’t that long ago. Something always needs moving, lifting, or transporting. And cardboard, with its varying flutes, was there for you. While custom cardboard boxes don’t always have the flash of, let’s say, a rigid two-piece setup box, or the stiffness of a chipboard, but they are lightweight, disposable, and endlessly reusable.

 

 

Corrugated Cardboard and Rigid Chipboard: The Eco Friendly Odd Couple

 

Two different materials, used in different ways, both contributing to the fight against post-consumer waste. One with staying power, and one that bows out gracefully when the time comes. It might take a little imagination–heck, it might take a lot of imagination–but there’s always an eco friendly (re)purpose for packaging, luxury or rugged. All things to consider for your next custom box or packaging project. Do you want to be the heirloom? Or the bottom of the bin?


 

 

The Staying Power of Flash Drive Packaging

Fact: FlashPads Get Opened.

 

Our exclusive USB flash drive packaging is the hybrid of a custom box and an informational pamphlet, with a splash of business card thrown in for good measure. A stylish combination of turned-edge printing and soft-touch lamination that makes every FlashPad feel like a gift. Something worth saving. And that 1-2 punch of hardcover and binding ensures people are enticed to open the FlashPad and see what’s inside. A little mysterious, a little dapper. Sort of the Jon Hamm of trade show takehomes.

Giftcard packaging giftpad for gift cards packaging and credit card packaging and flash drives

But being a better business card is just the tip of the iceberg for our USB flash drive packaging flagship. You’ve seen what they can do for ebooks, and even universities. That’s the easy choice. With a loaded FlashPad, you’ve already chosen to give your potential client/enrollee/buyer a customized flash drive–that’s the gift that keeps on giving. More space? Who doesn’t need that in their life. But let’s go one step further, shall we? The FlashPad got the door open, now let’s get a foot in there.

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FlashPads are memorable and functional. Check and double-check. But our custom pads do more than just secure a flash drive. Pads can come in just about any size, and hold just about anything you want to include. We recently made custom pad for the Minnesota Vikings that held not only a piece of their old stadium, but an iPad too! Obviously that was a pretty custom project. And if you’re trying to make the trade show rounds, I’m not saying include an iPad in every giveaway (although that would certainly make a splash) but there are ways that you can give your FlashPad a little more staying power. As long as you’re up for thinking outside the box, so to speak.

 

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How about using the diecut foam insert to include a coupon. In fact, why not just make the FlashPad itself into a coupon! A tear-away tab with a 10% discount? A request-a-quote form that can be mailed back? All possible! What’s that? You have an exclusive link preloaded on the flash drive that brings them to a special coupon on your website? Boom! The easier you can make it for your client to get in touch with you post-show, the better. And in terms of functionality, the FlashPad is like a Swiss Army Knife compared to a pamphlet or brochure. Heck, you could include a Swiss Army Knife if you really wanted.

 

Or how about a sample? If there’s one thing we in the luxury packaging world know, it’s that tactile goes a long way. Maybe you’re a materials processor with a new polymer to show off. Or a recycling representative that wants to show what post-consumer waste can become. At Sunrise, we’re uniquely suited to include thermoformed compartments on just about anything we make. A mineral sample, seeds for planting, a stone swatch for countertops? Go wild!

 

 

The FlashPad is about more than the flash drive.

Are you getting the picture here? Plenty of exclusives can be added to your personal packaging solution to add value and get your business remembered. Bottle openers from liquor reps, nail clippers from a salon–

 

I literally can’t stop thinking of ideas. But I better save something for next time. Until then…

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Is the Luxury Packaging Industry About to See its Golden Era?


You hear all the time about new trends in packaging, but is the luxury packaging industry really about to hit its golden era?

 

Custom Rigid launch kit for Starbucks with silk screening and handle

Custom designed box with foam inserts and multiple doors

According to Packaging News, that’s exactly what’s happening. The article points to some pretty hard percentages and some serious dollar values, but the coolest parts seem to be some of the technological advances in custom packaging. Mentions of 3-D printing instantly get the gears turning on what the future could bring. The article also refers to personalized packaging that can “interact with digital technology.”

 

To some extent, we already have this. In fact, that’s one of the best tenets of custom boxes is that it can be printed on and personalized with any barcodes or QR codes for faster inventory and stocking. But seeing how this could integrate with upscale luxury packaging is really exciting. The interviews also point to a focus on “sustainable” packaging. Corrugated cardboard custom boxes already lead this fight, but what’s next? Could fully eco-friendly luxury packaging be right around the corner?

 

If one thing’s clear, it’s that the future of luxury packaging is looking bright. The need for personalized packaging has never been greater. Having a “retail presence” is what it’s all about, isn’t it? What’s outside has to match what’s inside. And if you’re talking brick-and-mortar, a product is only as good as it’s box. That’s not to say the product may not be amazing, but the retail world is all about visuals, about presentation. In a consumer’s perfect world, they’d get to take every item out of the box and play around with it before they bought it. But that’s not reality. How close can you come to giving shoppers that experience, while keeping your product pristine? What are you going to put on that custom box? What combination of turned edge printing and foil stamping–of embossing and offset printing–is going to turn those heads? Don’t let your product get passed by.

 

Be a part of luxury packaging’s golden era. Or, better yet, let us be your ambassador.


The Netbox Adds Value to Vaping Kits

 

Vaping. It’s here. And if the numbers have anything to say, the e-cigarette movement is not going anywhere. If anything, it’s gaining momentum. Becoming a culture. With Vapefests popping up across the country and e-cigarette companies popping up left and right, it’s more important than ever for industry startups to lean on luxury packaging.

custom box with turned edge printing, magnets, and an upscale luxury presentation

Behold the Netbox!

If vaping is the future of smoking, then the NetBox is the future of e-cigarette packaging. These beautiful examples of custom turned-edge packaging are available with all the bells of whistles: soft-touch laminations, full-color printing, embossing and foil stamping. But, when it comes to vaping, this box is more than just for for show. Here are a few reasons, why a custom box like the Netbox can make a vaping kit shine.

 

Protects Vaping Components

Vaping is more than just picking up a pack of smokes at the gas station. It’s got a certain class and elegance. It also has parts–and not the disposable kind. The ‘e’ in e-cigarette means electronic, which means you can’t just roll a vaping device up in your shirt sleeve–or shouldn’t, rather. Quality vaping kits all contain basic components: an atomizer for heating the liquid, a battery, and cartridges, or containers for the liquid. These pieces are electronics and glass and should be properly packaged. Netboxes can be fit with diecut foam inserts or thermoformed plastic trays to hold these items. Protective packaging that’s also retail ready.

 

Doubles as Storage

Since an e-cigarette is more than just a stick, a custom box is a must. Without durable packaging, vaping kits couldn’t include all the necessary parts. And since those parts aren’t disposable, a vaper needs to be able to store the kit, either at home or on the go. Attractive packaging like the Netbox becomes an heirloom–a futuristic humidor for vaping technology.  There is a lot of pride amongst vapers. Custom mods and styles are all the rage. So giving the gift of sleek, luxurious storage that also leaves room for modifications is a strong selling point.

custom turned edge magnetic box for vaping kits

Adds Value to Vaping Kits

The humidor was once the hallmark of cigar aficionados, a symbol of regality and wealth. Vapers want that feeling as much as anyone else, and elegant custom packaging from the get-go sends the message of class and sophistication. The NetBox is a magnet box, which is already a cool feature. That smooth, subtle snap of a magnetic tab sends the message of high-end. Upscale packaging goes a long way in an industry focused on appearance.
In the end, whether vaping kits or a marketing kits, it always comes back to presentation. If you want someone to take pride in your product, the first step is taking pride in it yourself. And that starts with the suit it’s wearing.


 

New Holiday Packaging for the Elf on the Shelf

Summer is over and it’s time to start discussing Christmas! Okay, maybe not yet. But some holiday packaging markets are already preparing for the snowy season ahead.

One yuletide tradition you can expect to see a little early is the Elf on the Shelf thanks to a little help from Sunrise Packaging.

An Old Tradition Gets a New Look with Corrugated Holiday Packaging

If you’re not familiar with Elf on the Shelf–well, where have you been? Apparently not on Facebook. According to just about any family’s photo uploads, the seemingly timeless tradition of a rambunctious Elf (hailing from the Shelf) carries on year after year. This mischievous little critter appears to be the scapegoat for a wide variety of good-hearted, Toy Story-esque pranks around the house. But how exactly does the Elf get on one’s shelf? That’s where holiday packaging comes in.

Elf on the Shelf custom boxes, corrugated cardboard, b-flute

The (in)famous history of the Elf on the Shelf can be traced back to 2004. Over a cup of tea, an erstwhile mother-daughter duo decided to make a time-honored family tradition into a global phenomenon. Legend has it that Santa dispatches helper Elves around the world come December to keep an eye on families and make sure that the holiday magic is running high. This is the reason the Elf is often caught off the Shelf in a covert location. What results is a month-long game of hide and seek and, more importantly, a tradition the whole family can take part in.

 

But the Elf has to get delivered somehow and apparently Santa thinks holiday packaging is the best vehicle (other than the sleigh, of course). This beautiful custom box crafted by Sunrise Packaging. A 4-color printing finished with Custom Holiday Packaging from Sunrise Packaging, MNan eco-friendly aqueous print coating displays the warm colors of the season. These custom RSC boxes are made of B-Flute corrugated cardboard for a combination of durability and cushion, holding up in transit as well as storage between holiday seasons.

 

Sunrise was able to deliver on this holiday packaging just a week after art approvals. At that rate, Christmas could almost come twice a year! In any case, the Elf on the Shelf custom box was a pleasure to work on. A truly lovely piece of holiday packaging that will hopefully be a part of your family’s traditions this Christmas season. You can almost taste the eggnog, can’t you?

College Bound FlashPad Put New Spin on Old Tradition

Ah, college. You remember it well, don’t you? Your favorite seat in the auditorium class. The patch of grass out in front of your dorm where you’d gather on a sunny afternoon. But how about your first college memory? You know, that fateful day where you went to the mailbox and saw that acceptance letter–or what you hoped was the acceptance letter.

 

Maybe you remember it fondly, or maybe you just remember the scene from any coming-of-age college movie. Either way the acceptance letter plays a big role in the college experience. And thanks to Sunrise Packaging’s College Bound FlashPad, the moment of truth just got that much more exciting.

 

Some universities have already switched to the College Bound FlashPad for their correspondence. Why? Because it’s a big thing in a small package.

 

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printing

 

First Impressions

Start with the packaging itself. The College Bound FlashPad is a prestigious presentation. It opens up like a book and presents you with a gift. Imagine the words “You’re In” or “Welcome to Your Future” embossed on a turned-edge hardback binding. The shiny university emblem foil stamped into the cover. Something to run your hands over, instead of just a cold piece of paper with a standard office font. The university is telling the student he or she matters, and the student has the first taste of pride in their future alma mater. A preview of holding their degree.

 

Get Loaded

Secondly, it’s functional. Maybe your acceptance letter was followed by a packet of information. Maybe it was buried in a bunch of Welcome! pamphlets jumbled around by the mail carrier. But the FlashPad is crisp, clean, and capable of storing all that information in one little flash drive. Imagine you’re in the Admissions department of a college. Instead of getting an influx of forms and papers chicken-scratched by incoming freshmen, you get a digital form back via email. That’s the beauty of the flash drive, isn’t it? All your paperwork–not some of it–packed into one easy to use device. All parties involved can benefit from that. Sunrise Packaging will even load up your data for you!

 

Standout Recruitment

On the flip side, universities can also use the College Bound FlashPad recruit potential students. Imagine a college fair where all the university reps are still handing out lanyards to impress. Give a student something they can use, something memorable. As a college recruiter, you can load your flash drive with newsletters, class rosters, statistics. You can even load the FlashPad with other goodies–a pen, a flashlight–to add even more value. If a student can expect the kind of luxury a FlashPad offers before they’ve even enrolled, you can imagine how they’ll perceive the experience and education that’s awaiting them at your university.
So go on. Give somebody that amazing acceptance letter they’ve been waiting for with a College Bound FlashPad. The one from the movies. The one that opens itself and truly shines.

Prestigious college flashpads with turned edge bindings, offset printing, embossing, and foil-stamping

Magnetic Boxes: The Allure of Magnets in Custom Packaging

 

When you want to add a little dash of panache to your packaging, you gotta go magnetic, as in magnetic boxes. At first, I was a little skeptical how cool a box could be. A box is a box is a box, right? But the first time I held one of these magnetic boxes in my hand, I let out a satisfied breath and thought, Yeah, luxury packaging is definitely a thing.

custom magnetic boxes, magbox, netbox, soft touch lamination, turned edges

Magnetic boxes like the Netbox­™ are just plain cool. Part of that coolness comes from the magnet itself. Fact: Everyone loves magnets. Why? It probably starts when we’re young. If you can’t remember the exact first time you saw a magnet, you can definitely remember playing with them at some point in your childhood. A pair of magnetic spheres twisting and swirling in a vortex around themselves on your kitchen table, or the clasp of your parents’ magnetic boxes becoming endlessly fascinating on a summer afternoon. The fascination began there, didn’t it?

 

But as you grew up, you realized magnets are still kind of a mystery, adding to their dapper mystique. We know manmade metals can be heated to their “Curie” levels, producing magnetic properties…but they also come from space! These metals get ionized by traveling on asteroids. Whoa. And don’t even get me started on lodestones! A lodestone is a naturally-charged magnetic stone….if you can call getting zapped by lightning ‘natural!’ It’s like a geological superhero!

 

All of these elements give magnets their allure, and magnetic boxes are no exception. You might say they have a magnetic personality all their own…

 

…or you might not.

 

Custom mag box with softtouch lamination for presentation packaging and sales kits

 

 

Puns aside, there is something to be said for custom magnetic boxes in the world of luxury packaging. The NetBox™ feels like silk thanks to a soft-touch application, and there’s no denying that familiar snap of its magnetic enclosure. Opening magnetic boxes conjures the sense of unboxing a full array of rich chocolates–and a custom thermoform tray or a precision-cut foam insert can add to that feeling. Seeing an organized spread of items in elegant packaging sends a pretty strong message.

When the box itself feels like an heirloom, the trust in whatever its holding within goes through the roof.

A celebrity wouldn’t be caught dead in a fast food restaurant, and you wouldn’t put an elegant product in a shoebox. Well, unless the product is shoes–but you get the point! Dress your product for the job it wants, not for the job it has. And magnetic boxes are the business casual for the packaging world.