Custom Binders at Sunrise Packaging

We know it's old tech, but we honestly believe that custom binders are the perfect organization tool. Not only are they malleable from industry to industry, infinitely customizable, easy to transport, and so much more, but they're incredibly easy to upcycle, too!

Three ring binders aren't the newest technology out there. But we feel pretty sure that there's a use for them at your organization. You just haven't realized it yet. 

Custom Binders Lifespan

We have all scenarios in our minds of when we've seen or used a binder. Maybe your memories go back to school days, with your TrapperKeeper or simplified binder. Then, in college, maybe you created a portfolio of work or a presentation in a binder. After that, you took your first job. And maybe HR took a binder off the shelf to talk through some policies and procedures. 

When you worked at your job for a while, maybe you started thinking seriously about buying a home. The financial or mortgage lender might have handed you a binder of financial considerations, or the realtor put together a range of listings, documents and more in set of custom binders. And, if you needed a little extra organizational help during a wedding, or other big planned event, unique binders probably entered your life again.

Your Life, Organized

It's impressive to see just how impactful custom binders might have been on your life, right? At every major stage, we can see a way in which a binder might have played a role. At Sunrise, we've worked with many industries on creating their very own custom three ring binder. Some of them include: 

  • Home inspection companies
  • Financial services providers
  • Mortgage lenders
  • Realtors
  • Human Resources groups
  • Teaching professionals

And so many more. If you're ready to get organized, reach out to our team to learn more about pricing, options, and timelines.

Special Edition Boxes for Musical Artists

Creating special edition boxes for music artists is a project that doesn't come around every day. At Sunrise, we love the opportunity to bring a little heart and soul to the world. And helping artists bring their visions to life is a great way to do that. 

Musicians bare their souls through their music. Packaging might sound like a way to mask that vulnerability. A literal way to cover up, if you will. But the right partnerships will yield complementary results.

Collaborating on Special Edition Boxes

When we work with an artist or label on creating special edition packaging, we need to know the same things we need for every project. Budget. Dimensions. Desired customizations. But there's an extra level of care that comes into play - we're talking about the physical manifestation of a person's soul, right?

In these subscription special edition boxes that we made for Walker Hayes, we collaborated with Smack Songs. These boxes held unreleased music alongside handwritten notes, a custom beanie hat, and more unique things designed to appeal to the heart of his fandom. Walker Hayes has only risen in fame since this project, and we know his first loyal fans are along for the ride with these special mementos.

How Would You Style Limited Edition Packaging?

Owning special edition boxes is a badge of honor amongst true music fans. Supporting an artist they love, and feeling like they've been thanked in return, is part of the magic that these kinds of boxes can bring. It doesn't matter if you're a country singer, a heavy metal band, or a classic cellist. Fans--your fans--will love any kind of insider wink you can give them. Which is why a limited release package is the perfect way to say "thanks for your support."

Sunrise Packaging has put together special edition boxes for many artists over the years in different genres. We know the basics of what a good box needs, and we'll rely on you to bring your best and brightest ideas. Ready to collaborate? Talk to our team today!

Launch Kit for the Health & Beauty Industry

Forbes has an interesting take for the health and beauty industry that matches up with the pandemic timeline nicely. Basically, everyone is looking for similar things in the health and beauty sector, and it's going to take a lot for any new product to make an impact with their launch kit. 

  • With more people working from home, the ability to do spa treatments at home is in high demand and not decreasing.
  • People have more time to pause and reflect with the increase of home time, giving them more interest and time to check out products and start routines.
  • And with that reflection has come a desire for products centered on health and happiness. No more difficult workouts or impossible diets. 

Many health and beauty companies have focused marketing on industry professionals who promote products in their salons and elsewhere. Now, with just about anybody able to become an *influencer* in the space from their own homes, marketing strategies are changing. And so are launch kits.

A New Strategy for an Influencer Launch Kit

In a recent collaboration with CLICS, we saw firsthand how a modern company is reaching out to their target market. CLICS is a salon solution for custom hair dye, focused on creating an easy yet best-in-class solution for color specialists. From the very first interaction, their call to action is clear: be the revolution. 

With this message literally emblazoned on their launch kit, Sunrise helped design the other elements that are important for the product. Custom foam inserts, for example, to keep the product safe and sound. A handle on the box to make it easy to transport. Spot UV on black ultima paper. We definitely brought our game with this box.

Welcome to the Revolution

To co-opt CLICs phrase: welcome to the launch kit revolution. 

In this day and age, a brand needs to tell customers who they are and why they matter. And that messaging needs to be embedded in the design for their launch kits. Which for some organizations, that might be a literal element. No matter what approach you plan to take with your future promotions, Sunrise can help. Talk to us today.

Giveaway Packaging Helps Promos Perform

Promotional and giveaway packaging is a great way to show customer appreciation. Because if there's anything customers like more than winning a contest, it's receiving a prize that exceeds their expectations. One of the most cost effective ways to do that is to invest in the packaging and box design. 

Crafting unique packaging is a great investment for companies of any sizes. It increases brand recognition and recall impact. Not to mention it practically guarantees that the prize will be shared on social media, which is why giveaways are such common parts of influencer campaigns. When people see your prizes, you want to make an impression. Do it with your packaging.

Building the Perfect Giveaway Packaging

Contrary to popular belief, the perfect promo box does exist. And--good news for you--it's a repeatable formula.

  • Highlight your brand's personality. Quirky and fun? Luxurious and posh? Include those elements in everything from color choices to fonts to content.
  • Communicate particular aspects of your business through design. Chances are the giveaway is targeting a specific population. How can you leverage other products to market to this population?
  • Design giveaway packaging that stands out. No plain cardboard boxes, please. 
  • Consider the swag. There's the main giveaway, of course, but what else?  What does the cushion material look like, can you throw in any other branded items, etc?
  • Edit the inserts. Whether it's a thank you card (with hashtag featured prominently), coupons or otherwise. 

Voila! You have your perfect promotional packaging.

And Just Like That...

Giveaway and promo packaging is a big project, especially when it's being created alongside running a contest of any sort. But it doesn't have to be a painful project. The key is to partner with a company who knows how to create the packaging you need, at a price that fits your budget, and with a timeline that coordinates with your contest. And, well, we think know just the company. 

Sunrise Packaging has a long history of creating giveaways and helping with promos. We can build packaging is impactful, ships well, and with all the possible options you can think of. Contact sales today to learn more.

Promotional Packaging for the Holidays

The holidays are coming up quickly! What's your promotional packaging strategy? No, not for customers... But to show appreciation to your employees?

That's right, we're seeing more and more companies shower their employees with appreciation and recognition. Whether it's part of their retention strategy during this "Great Resignation" or business as usual, keeping workers around is (not surprisingly) a goal of some promo packaging.  

Promotional Packaging Aids Employee Retention

The holidays (or year end break, as some companies prefer to refer to it as) is the traditional time period to give gifts. Whether that means bonuses, luxury items or some other token of appreciation. But, as we said above, employees are quitting their jobs in all industries to pursue a career change or pivot completely. So it might pay off to share the love sooner rather than later. 

At Sunrise, we can help. Our two piece setup boxes are the perfect gift box. With our ability to utilize digital lamination for fast printing and wrapping, we can help you implement a branded recognition strategy quickly.

Resignation to Retention

Still not sure you believe us about how appreciating your workers can help them stick around? Here's a bit from a recent Inc. article

More importantly, workers simply want to be recognized; in fact, according to bonusly.com, 63 percent of those in a recent survey who said they are regularly recognized also said they are very unlikely to look for a new job. Workers want organizations that understand that hybrid work requires management to communicate more, not less. They want their boards and HR departments to finally awaken to the fact that narcissism is a malignancy and that bullies have no business managing other human beings.

This is a big opportunity for companies to make a difference in the lives of their employees and create a better, more sustainable work culture. Sunrise can help - reach out when you're ready!

Custom Foam Inserts Fit Every Box

Die-cut custom foam inserts. It's not a phrase most of us use everyday. Or really ever, if I'm being honest. But foam plays a big role in manufacturing and packaging, bigger than most consumers and organizations might realize. When you are looking for the best bet to keep your product safe, foam is one of your best options. 

Sure, there are other options out there, like using a thermoformed mold or tray to ensure packaging consistency and safety. And sometimes, it's the right option for the job (depending on what you're up to). But if we're talking bang for your buck, let's talk about custom foam options.

Filling Your Box with Custom Foam Inserts

By this point, you might be asking yourself: what's so great about custom foam inserts?

Here's our response: 

Foam is malleable and shock-absorbent. It's also a good thermal insulator, meaning that no matter how your product is transported, it won't experience wide temperature changes that might affect its quality. There are many different types of foam that might work well based on your product, budget, and other factors. Sunrise can help you make the right choice for your needs.

To Foam or Not To Foam

Ultimately, the object being packaged plays the biggest role in foam-choosing process. Products that are valuable, fragile, made from glass or other potentially breakable material are good candidates for some kind of custom foam insert. Liquids and foods might have some legal  requirements as well that need to be met. 

Most importantly, working with a packaging provider whom you trust is key to understanding foam options. At Sunrise, we have literal decades of experience packaging a wide variety of products for a wide variety of industries. So we feel confident in saying that we can guide you--and your products--safely through this design process. Contact us when you're ready to start!

High End Presentation for Higher Ed

High end presentation is a bit of an unspoken rule amongst most higher ed institutions.  One of the most expensive undertakings and investments that a potential student will make in their lifetimes, there are certain expectations. One of those expectations is that the "pomp and circumstance" that accompanies advanced degrees will honor that investment. If you are paying tens of thousands of dollars for something over the course of a long time, you expect that the diploma at the end isn't written on a pizza box, right?

Ok, ok, that's a bit of a leap, we know. But it exemplifies the expectation. There's a spectrum of what we think is appropriate. And high end presentation, particularly from prestigious schools, is on the upper end of the spectrum.

Meeting Expectations with High End Presentation

With that in mind, take a look at this project that Sunrise recently completed. We collaborated with Printhouse Boston to create this box for Harvard Medical School. It's a gate fold box with soft touch lamination, accented with silver foil. 

The gate fold box is one of our high end presentation pieces. And it's hand crafted and inspected to ensure quality, resulting in a true show off piece. It's ideal for an institution as venerable as Harvard Medical School. From the first look and feel, users are entranced by the softness of the package and the intricate closure.  We love this style of packaging for a lot of reasons, but mostly because it's the epitome of style.

Preferential Packaging Ideas

Making an investment like higher education, at any level, is big. To honor that investment - and to instill confidence that your prospects are making the right choice - Sunrise Packaging can help guide you toward the best high end presentation packaging options. 

Contact our team when you're ready to learn more about possible packaging ideas with high end details!

USA-Made Packaging: Kimberly Handbag

When shopping for packaging, there are plenty of options out there for organizations. For those looking to save big, chances are they're looking overseas for the best deals. But the implications of shipping boxes and custom packaging options from abroad is bigger than just saving a few dollars. That's why we recommend focusing your budget on USA made packaging.

USA made packaging, like what we create at Sunrise Packaging (located in Minnesota), provides many benefits. Our custom options are almost always handmade, meaning that the quality is superior, and personally inspected by our team prior to shipping. But the benefits are even more far-reaching than quality (although that is a great one). 

Why USA Made Packaging Matters

In the video to the side, you can see the care that goes into packing a purse by one of our customers. This kind of care is echoed in our own process, and is displays part of why USA made packaging is an important part of our brand. 

In addition to ensuring that every piece that leaves our warehouse is high quality packaging, here are other benefits that buying American can have: 

  • Keeping jobs in the USA - especially manufacturing jobs
  • Lower carbon footprint - these products have to travel a much smaller distance than something coming from China or India (and it can also reach you much faster as well, and with less pollution)
  • Human rights - weaker environmental regulations in other countries lead to violations and unsafe working conditions

Read more on why it's important to go with USA made packaging.

Sunrise Packaging calls Minnesota home, and our central location allows us to easily ship across the country to either coast in quick, efficient timeframes.  We never compromise on our quality, and are proud to partner with companies and organizations who share our values. Contact our team for a quote on your packaging project!

Message Marketing for Ministries

Religion is a deeply personal thing, and requires a hard-to-pin-down resonance to attract followers. Message marketing, or finding ways to share your church with the goal to increase membership, might feel crass or uncouth. But the truth of the matter is that the competition is fierce, the approaches varied, and it's not easy to simply *connect* with the right audience. Engaging is modern marketing tactics and analysis is important for the health of any congregation. 

From branding, technology implementation, and beyond, the opportunities for church's to level up their engagement are endless.  Cre8tive Marketing has plenty of insights for churches, and Sunrise can bring the packaging power.

Sermons, Lessons and More: Message Marketing Tactics

Faith-based organizations have an uphill battle when it comes to business. One of our favorite recent projects is the example to the side. This project uses custom foam insert for promotional products (just another aspect of custom packaging). The matte lamination around the unique design gives this package a unique look and feel, and the magnetic closure is the cherry on the top of this promotional packaging project. 

Whether you are planning on digitizing sermons, hymns, or some other method of sharing the unique proposition that your church presents, we guarantee that the perfect packaging customization is out there for you.

Callings, Clarified

At Sunrise Packaging, we've worked with a wide variety of industries. And in those experiences, we've learned a lot about how to help companies drill down to the heart of their messaging and branding, and how to bring it to the forefront of their custom boxes and packages. Putting your words in our hands is not something we take lightly. When you're ready to pursue this calling, we'll be here!

Financial Industry Marketing: Design the Customer Journey

The financial services sector is teeming with competition. As resources become more stretched, upcoming generations are increasingly aware of how important it is take rein of finances early on in their life. For any organization, marketing and branding is highly important to attracting and retaining customers. But financial industry marketing should also share key elements of the customer journey as well. 

Why should someone trust your company with their money? What kind of returns can they expect, and more importantly, what kind of insight can they expect into the process? What are the important touch points? All of these factors contribute to the customer journey.

Boxes & Financial Industry Marketing

O8 Agency found that financial services companies that invest in their customer journey typically see big returns. To be exact, it's been shown to "...increase marketing-driven revenue by 24.9% YoY, reduce service costs by 21.2%, and reduce the average sales cycle by 16.8%."

One way to invest in this aspect of financial industry marketing is to through brand channels, including packaging options. The example to the side, with rose gold foil against a white background, implements  popular trends. It's chic packaging that speaks to younger audiences, and tells a story all on its own. 

Customers will be drawn to the photogenic aspects of the packaging, and it can be used to house various materials assisting in the customer journey.

Customer Journey Packaging

The customer journey is conceptual versus physical. But at Sunrise Packaging, we can help with the physical packaging aspect of your financial industry marketing. Not every product has to make use of current trends (and, if we're honest, we recommend a more classic look). But that's something we can coach you on through the design process. 

When you're ready, reach out to our team. Talk to you soon!