Collaborative High End Boxes

High end boxes are a highly collaborative process with our customers. What might be appropriate shifts from industry to industry, and product to product. While there are some elements that are consistent, other aspects will vary widely. 

But of the elements that are persistent, our recent collaboration with Toyota on a series of employee recognition boxes are great examples. These boxes utilize classic design elements with minimalist features. Plus, they have a great purpose. They hold the itineraries for employees who earned a corporate travel reward!

High End Boxes for High End Employees

We've written before on the incredible incentive that is employee recognition in any form. But travel is really a next-level reward. Cash is too easily spent on non-reward items (paying bills or paying down debt, for example). Not everyone needs a new watch or a golf bag. But travel is an experience, a bank of memories, and creates a well of goodwill. 

So designing these high end boxes for Toyota's employees was something that not only made us feel great, but something that really made us want to create something special to enhance every aspect of this recognition program. Wrapped in black senzo paper with a gold foil stamp, every inch of these boxes feel luxurious. The simple design is classic and timeless, ensuring that these boxes will still be usable and desirable long after the trip ends. 

Some customers have expressed concerns about obtaining the materials for luxury boxes like these. And all we can really say is this: it depends. Timeline, budget, and other considerations have always been factors in projects, and this is just one more thing.

Overall, we don't feel that there's been a huge impact in our ability to deliver quality and quantity of our products. However, if you do have a concern, we are all ears.  There are plenty of modifications we can make in the event of a supply issue, and there's always a multitude of options to explore. From design to finishing to delivery, Sunrise (Blaine, Minnesota) is dedicated to customer satisfaction. 

If you're ready to talk more about crafting high end boxes for your needs, we're ready. Contact our team today!

Innovative Health Care Kits for Innovative Products

Medical research and development is an exciting field. Even as a packaging company, it's interesting to see what new products are coming, and how we can best create packaging to meet the product needs. One recent project that was particularly interesting was with Stryker. We worked with them to create health care kits for their biodegradable subacromial balloon spacer, the first of its kind.

“We are extremely excited about the clearance of InSpace because it provides a new surgical option for surgeons to address their unmet MIRCT needs in the shoulder continuum of care,” said Matt Moreau, Stryker’s Sports Medicine Vice President and General Manager. “We are committed to the advancement of shoulder arthroscopy, and InSpace offers a unique opportunity for us to better partner with our customers on their clinical objectives to improve patient outcomes around a very challenging pathology in the shoulder.”

Stryker Health Care Kits

This product is considered a pretty important medical breakthrough and a "game-changer:"

“Current strategies treating massive irreparable rotator cuff tears often present a challenge to surgeons and may require long and frustrating rehabilitation processes for patients,” said the lead investigator in the clinical study, Dr. Nikhil Verma, M.D. “The results of the study demonstrate the InSpace balloon is a ‘game-changer’ and presents a shorter, less invasive option that may enable sustained, clinically meaningful improvements in shoulder function and symptoms.”

Being able to create the packaging for this important product was a huge opportunity for Sunrise, and we're immensely proud of the result.

This packaging product contains a foam insert to hold materials in place. It also acts as a kind of protective barrier, especially important for products that have endure transit and potentially harsh temperature conditions. In that regard, we also went with digital printing for the outside of the box. The colors are robust and will keep their vibrancy over time. 

Medical device projects require a high degree of flexibility and customization. Sunrise is pleased to be able to offer high quality in response for products over the years. And that's not a brag, it's a fact. When you're ready to work with the best on your heath care kits, reach out to the Sunrise team!

Luxury Marketing for Real Estate

Selling luxurious homes requires luxury marketing tactics. Packaging is an unavoidable part of this strategy. Don't believe us? Here's the proof. 

In March 2022, the Luxury Market Report shares that the home has become a big preferred spend for Americans. Assumed to be tied to the pandemic, with safter-at-home messaging in place and people having more time to invest in their lives, the market is hot with no signs of slowing down. And neither does an important part of the home buying population: HNW home hunters, or high net worth home hunters. 

Those individuals classified as HNW have a net worth of over $5 million. As their net worth grows, and more and more people reach HNW status, their desire for luxury homes increases.  Accordingly, the need for a high level of knowledge, security and safety comes along with it. Simply put, a plastic folder with keys and papers simply won't do for this clientele.

Luxury Marketing Packaging

In the example to the side, you can see a recent project we created with Sotheby's International Realty. Sotheby's is a name synonymous with class, quality and, of course, money. And anything that bears their name needs to live up to those standards. 

This custom magnetic box will be used for closing papers. Not only does it provide safety and security for sensitive documents, but it turns them into a gift. With matte lamination and spot UV cover, this is a box worthy of presenting. And one that the HNW population will value for its craftmanship as much as for what it carries. On top of these features, this is USA-made packaging, right here in Minnesota, the heartland. While Sotheby's commands a global presence, it's great to think of these boxes heading out across the world to luxury homes.

Taking the Plunge with Sunrise

Whether your target market is HNW or not, luxury marketing principles can be applied to all levels of real estate sales. Working with Sunrise Packaging, you'll learn the basics of what you need to know to make informed decisions. And we can always steer you toward the best decisions. Whether you are looking for trendy, timeless, or other factors in your real estate packaging, we got you. 

When you're ready to learn more, reach out. Our team is ready and waiting!

Medical Demo Kits

Demo kits have many functions, but at the heart of their purpose, it's about selling a product. Getting the attention of a customer, supporting the sales team, showcasing the product, and custom design? All of these purposes should be embedded in the design of your demo kit. 

But what happens when the target audience for your demo kit is highly specialized? And the packaging needs for your demo kits requires a bit more scrutiny to meet international and federal regulations? Luckily, at Sunrise Packaging, we have plenty of experience with this type of demo kit creation. And, we can probably guess exactly the industry you're referring to: medical and healthcare.

Demo Kits for Healthcare

Sunrise has literal decades of experience working with a wide variety of medical device manufacturers, healthcare products, and more that are subject to similar regulations. Demo kits are a little different, as they need to support the sales team a bit more than B2C packaging might.  But the changes are easy to integrate, especially once companies know the right strategy. 

In the example to the side, you can see a recent project we did on the Isolator Synergy EnCompass Clamp.  This particular style of custom medical packaging is a unique approach. You can see that the box itself creates a literal kind of stage for the product. The top flap opens to reveal not just the product but additional supporting content. It's premium packaging that showcases the clamp as well as assists sales with the custom design and printing.

Medical Packaging Sales

Sales in any industry take specialized knowledge, and goes to the next level with medical products. Sunrise is flexible enough to go with the flow and detail-oriented enough to not miss a single requirement. These projects can take time to get it right. Work with a team that knows what to expect (and can even prep for extra considerations as well).

Ready to work with the best? Contact Sunrise today!

Unique Product Promotion Packaging

Standing out in the crowd is the goal of all packaging. Whether it's on a retail shelf, in a sales presentation, or even on a shelf in an HR office, Sunrise works to create a custom solution for every project. And that's why when it comes to product promotion packaging, we get a little extra excited. 

Some projects allow us to flex our creativity a little bit more. Product promotions usually fall into that category of projects. The goal isn't just to the catch a wandering eye. It's to generate excitement, to resonate with customers, and make an impact. We love a challenge at Sunrise, and this recent collaboration with Ben and Jerry's allowed us to dig deep!

Fun Product Promotion Ideas

Mint Chocolate Chance is the newest flavor by Ben & Jerry's. It's inspired by Chance the Rapper's love of mint ice cream and brownies.  With this background, we knew we had to bring our A game to this packaging. Here are some of the principles we brought to this project that can be applied across product promotion packaging: 

  • Convenience
    Convenience means that you care for your customers and their time, and in turn increases loyalty and retention.
  • Special unboxing experience
    This magnetic box creates a great experience - opening and closing!
  • Compelling story within brand messaging
    Collaborating with an icon like Chance the Rapper is a great opportunity for Ben & Jerry's to expand their exposure.
  • Creativity
    These boxes are designed to look like old school VCRs. We love the color palette and the scuff free matte lamination.

What principles do you use to govern product promotion?

Strategize, Improvise, and GO

Prior to designing, it's important to narrow down the options first. This is where strategy is key. Knowing your market and overall aesthetic is the first step. 

Next, allow for a little improvisation. What elements could surprise your audience in a good way? What kind of design would attract and retain customers?

Once you know the direction you want to take, Sunrise can take the lead. Product promotion packaging should be fun. And that's something we definitely stand behind. Reach out to learn more about Sunrise and our design principles!

Foil Stamping & Decorative Finishing Options for Boxes

What draws you to a package? Is it the design, the contents... Maybe the shiny foil stamping on top?

Ah-ha! We understand completely. 

It's an instinct, maybe. Like raccoons, crows, and Tamatoa from "Moana," humans are drawn to shiny things. Luckily, at Sunrise Packaging, we have no shortage of shiny embellishments to add to your custom packaging project. 

But, like with most decorative elements, it's best to exercise moderation. A little bit can go a long way. Here are a few of the options you can think about using in your next unique packaging collaboration with us. Follow us on Instagram to see our latest examples of some of these printing options.

Learn More About Foil Stamping & Printing Options

  • Foil Stamping
    Foil stamping is the application of pigment or metallic foil, often gold or silver, to paper where a heated die is stamped onto the foil, making it adhere to the surface leaving the design of the die on the paper.
  • Print Coatings
    With a print coating, you protect your graphics from exposure to moisture, extreme temperatures, and the everyday effects of repetitive use.
  • Debossing
    An image such as a logo, a title, or other design is heat-pressed into the surface of the paper with a heated die, creating depressions rather than raised impressions as in embossing.
  • Embossing
    Embossing involves the creation of an impression by placing the dies in contact with the stock under high pressure. Embossing will give your packaging a unique look and texture.
  • Screen Printing
    Silk screening (Screen Printing) is a technique where the printer uses woven mesh to support an ink-blocking stencil.

What's Your Favorite Decorative Element?

The list above barely scratches the surface of how Sunrise can use these different techniques in unique and special ways to enhance your project. Some elements can be combined, others can be done in varying colors for maximum impact, or add gravitas in a monochromatic approach. Honestly? It depends on the customer and the packaging. 

Let us size up your custom project needs and make some recommendations. When you're ready, reach out to our sales team!

Classic Cigar Boxes

Classic cigar boxes are one of the most popular styles of boxes that we produce. While other styles come and go with the trends, cigar boxes persist. And no, we're talking about actual, vintage cigar boxes!

(Although, to be fair, those do hold their value well).

 

Why Everyone Love Classic Cigar Boxes

Cigar boxes have that je ne sais quoi factor going for them. They're immediately recognizable as a product, and intuitive to use for the majority of folks. With a simple top flap opening, cigar boxes are highly accessible. Most people can open them without issue, and without any annoyance. I think we can all think of a time or two when we've had to massage the lid off a new cell phone box, right?

In addition to being easy to use, classic cigar boxes are easy to decorate. For us, at Sunrise Packaging, that can mean a lot of things. We're thinking about what kind of printing to use for the box. If there's a certain feel to apply to the finishing. And finally, the literal ornamentation. Embossing, debossing, the list goes on. Cigar boxes lend themselves well to a variety of finishes, which means that customers have a world of customization opportunities at their fingertips.

The Classics Never Go Out of Style

Rigid chipboard for durability. Flip top for easy access. And virtually unlimited options for finishing touches? There's a reason we love creating unique cigar boxes with our customers, and these are a few of the reasons. A universal crowd pleaser doesn't come along everyday. But it's something we experience a lot with this packaging style. 

Find out more about what makes cigar packaging styles so great. Our team is ready to learn more about your product, and if this is the right approach for you. Contact Sunrise today.

Branded Beauty Packaging Design

Branded beauty packaging is a fun industry with whom we enjoy working. Ok, to be honest, we really enjoy all industries with whom we work. But health and beauty packaging tends to stretch our creativity a little bit more. Brands know that they need to appeal to a niche customer base (Real Simple does a great job breaking that down). And this is a base that takes design and looks very seriously. 

 

Branded Beauty Packaging: Creative Colure

When we talk about packaging design with the health and beauty industry, it's about creating something beautiful inside and out. The unboxing experience is just as important as the outside of the box.  This is something we could understand immediately with Creative Colure. In their own words, 

Creative Colure is an all-in-one cosmetic box designed with convenience in mind for those who are short on time but are looking for a top notch face beat.

We worked with them to create a custom flocked foam insert to meet their needs.  And the outside of the packaging is digitally printed, ensuring a vivid first impression, with matte finishing for a soft, decadent feel.

Beautiful Packaging, Inside and Out

When a customer can honestly say that your products are beautiful from all angles, it's a great compliment. But it's just expected in the health and beauty packaging world.  

Leverage our decades of experience in this field. We love to learn more about products and design needs, and exercise our mind muscles to create the perfect branded beauty packaging for your products. Contact Sunrise Packaging today!

 

Employee Gift Boxes & Employee Retention

How do employee gift boxes figure into employee retention, you might be asking ? Well, we're glad you asked. 

Chances are you've had some experience related to what's being called "the great resignation." A sign at a restaurant asking for patience due to short staffing, or an influx of 'help wanted' messages online. Everyone seems to be looking for help, and it's no wonder. People have realized that life is too short for crappy jobs. They're finding more fulfilling, higher paid work that meets the criteria of what they want. 

So where does that point toward employee gift boxes?

Well, let's take a look at retention strategies to try in 2022.

Employee Gift Boxes & Other Strategies

Employee retention is about ensuring that your employees feel valued. It would be ridiculous to think that you can maintain 0% turnover. But as long as employees are satisfied, chances are they won't look for new work too broadly. Here are some suggestions from Forbes: 

  • Invest in employees and their growth.
  • Encourage management to lead with soft skills.
  • Pay employees fair and competitive wages.
  • Prioritize health, wellness and balance.

Creating a package that attracts and retains employees shouldn't be too formulaic, but these are elements that apply across industries. And we would encourage creating a literal package as well.

A Package Employees Can't Resist

When you decide to honor and recognize your employees, do it with a custom gift box from Sunrise Packaging. Utilizing your organization's branding and messaging enhances your standing and makes it even more memorable. Employees will be honored, and feel respected by the organization to whom their giving their time and energy. 

Keep your employees engaged. Contact us today to figure out a customized solution for your employee gifting needs.

Creative Packaging in Higher Education

In higher education, first impressions matter. A lot. And that's why it's one area where creative packaging can pay off in a big way. 

Honestly, it doesn't matter if it's students arriving on your campus for the first time, or parents searching your website. Maybe it's prospective marketing materials, or the new student checklist. The truth of the matter is that students have a lot of choices when it comes to their higher education. Transfer is easier than ever, and with so many schools battling for enrollment, you can never really be sure who's trying to recruit your students. That's why higher education should consider every communication to students a marketing communication. It's also where Sunrise Packaging can help you out.

Our FlashPad Wallet: Creative Packaging All Wrapped Up

At Sunrise Packaging, we're innovators in our field. The FlashPad Wallet is a popular choice for many institutions, but don't let it fool you. This little wallet is completely customizable. From the colors, content and beyond, it's the perfect choice for flashdrives, cards, or any other type of collateral you want to share with current or prospective students. 

In the example to the side, this Northwestern University collaboration hosts videos for different programs. Finding ways to differentiate yourself in the higher education market is an important part of any marketing strategy. And in our experience, creative packaging that is eye-catching and useful wins every time.

Show Students They Matter

Most money goes toward recruiting students, which is a smart investment, of course. However, retaining students deserves some consideration as well. Keep your students engaged and invested in your institution. Crafting creating packaging that's geared toward them is a great tool.

Are you ready to talk to us more about the FlashPad Wallet or another type of custom box? We're listening!