The product here from Nastek is the Yon bike light. While you don’t often seen small accessories like this in high end rigid setup boxes, this packaging solution is intricate, eye-catching, and unique! As you can see from the few pictures shown, this two piece box that we came across on Packaging of the World is a fresh approach to accessory and electronics packaging. Of the two piece setp box, the bottom tray offers both external packaging as well as an internal ‘shoulder’ that raises the product for extremely nice display. What caught our attention is the use of a clear window on the top piece of the box. The clarity of the material allows consumers to see the physical product before they purchase it. Along with the display window feature, this turned edge box is carefully and strategically designed with Nastek branding with words, images, and the company logo. What is great about this organization’s branding strategy is that it uses simplicity to its advantage by being able to apply all logotypes to their wide variety of applications. The rigid box used for their Yon bike lamps added value to the product by differentiating it from its customer. With such a unique style and construction, this two piece setup box incites curiosity and therefore widens the purchasing audience.