turned edge setup boxThis hard cover two piece setup box holds a small notebook. Baron Fig, is a movement that was started by a group of people that wanted to reintroduce creativity of thoughts and ideas put on paper. They felt that many notebooks on the shelves today are too corporate and branded, creating an initial disconnect from the user. Baron Fig aimed to create an easy-to-use, simple  journal of which users truly take ownership. The box that holds the journal is based on simplicity and utility, indicating the category of notebook- and that’s about it. Turned edge boxes were chosen because as a web start-up, they needed a package that would be thick enough to protect the notebook in shipping. We found this packaging solution on thedieline.com.

 

The youtube video below gives more insight into Baron Fig

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