The visibility offered by clear plastic packaging is extremely useful in retail cosmetics sales. Blister packs are one of the most common solutions used for cosmetic application products because of this factor. Until a shopper has the chance to really examine the colors, application features, and personal benefits of the item, you have not convinced them yet. Blister packaging is easier to open than secure plastic clamshells, which will come into play when the consumer needs to return for more. Branding is easier than ever with blister packaging because you have the opportunity to apply your logo, graphic design, and product information all on the blister card- this serves as the back to the formed plastic cavity. Because many cosmetic products are displayed in-store on racks or pegs, blister packaging offers display features as well as the ability to add tab for hanging. With shelf appeal and tamper-evident security, custom blister packaging is an ideal solution for retail cosmetics.

Tagged on: